Introducing the Storm VM592 Wiggle Wart MadFlash 05 in Black Chrome Orange, a compact lure built to deliver eye-catching action with a classic wiggle wart profile. The combination of a reflective MadFlash finish and a bold color blend helps grab attention as it moves...

Overview Meet the Dardevle Dardevlet Copper Back 3/4 oz Fishing Spoon, a heritage lure that blends time-tested design with modern reliability. Crafted in the USA, this spoon carries a lineage of anglers who rely on its dependable action and durable build. The copper-back finish...

Overview The Silver Horde 10808140 Squid (Octopus 3.5) is a 4¼" trolling lure sold as a 5-pack, finished in Glow/Chartreuse Spatter. Built with a rubber‑like plastic formulation, it resists water absorption and stays neutrally buoyant, helping you maintain natural, responsive movement in the water....

OverviewDeveloped by legendary charter captain Kasutaro Yamashita, the Silver Horde 10803012 Squid combines lifelike detailing with a rubber like plastic that resists water absorption and stays neutrally buoyant. This design lets the lure’s supple tentacles respond instantly to line and rod direction, making it...

Overview The Berkley Gulp! Jumbo Leech redefines bait durability by replacing live leeches with a synthetic design that remains consistent bite after bite. At 5 inches in length and offered in the 3-Mile Leech color, this bait presents real-looking details, a lifelike feel, and...

Meet the Dardevle Dardevlet Copper Back 3/4 oz Fishing Spoon — a lure with a long history of drawing bites while staying true to American craftsmanship. The copper back catches light with every ripple, while the compact, balanced body produces a subtle, lifelike wobble...

Meet Staysee 90SP V2: Deep-Diving Jerkbait for Freshwater Bass The Staysee 90SP V2 from LUCKY CRAFT is a compact, 4 inch suspending jerkbait designed to reach the 8–10 ft depth range. It targets bass and trout that hold along deeper structure, drop-offs, or during...

Meet the Mirrolure C17MR-TROUT C-Eye Pro Series Suspending Twitchbait 2 Designed to mimic a darting baitfish, this suspending twitchbait offers a natural pause that can prompt strikes in a variety of water conditions. Its compact profile makes it easy to cast in tight lanes...

OverviewThe MirrOLure 17MR-EC Mirrodine suspending twitchbait blends a bright, reflective finish with a realistic body profile to deliver a convincing wounded-prey presentation. Its design supports a wide detection range and an enticing swimming action, inviting a variety of cadence experiments in pursuit of larger...

Meet the Yamamoto 4in Fat Ika The Fat Ika is a standout soft plastic lure that blends a grub-style body with a tube-style skirt, delivering a profile that resembles a broad-bodied forage species while presenting a deliberate fall. Its design supports a range of...

Overview The MirrOLure Mirrodine 17MR-18 is the newer, heavier counterpart in the Microdrive family. This suspend twitchbait is designed to cast well and maintain a steady sink rate, echoing the trusted performance of the 52M series. Its wide body profile and natural baitfish pattern...

Overview Luhr-Jensen Hot Shots are self-planing diving plugs built around a built-in deep-diving bill. Depth is driven by speed—the faster you pull, the deeper the lure travels. The 70 Rainbow Trout pattern gives a classic trout-imitating look that works in a range of waters,...

Overview Meet the Lucky Craft Sammy 65, a compact topwater lure designed for freshwater action. Its surface profile combines a lively walk-the-dog control with popping and spitting cues, helping you cover water quickly while staying close to shoreline structure where fish often lie in...

Mirrolure 83MR-NSCH She Dog Surface Walk Lure Designed for topwater action, the 83MR-NSCH She Dog is a purpose-built surface lure sized at 4 inches and weighing 3/4 ounce. Its balanced profile powers clean casts and confident walking on the surface, helping you place the...

Unleash explosive topwater action with the Zoo Pop The SNAG PROOF Zoo Pop is a dynamic topwater lure designed to create maximum surface disturbance and attract aggressive strikes from bass in open water or heavy cover. Its super-soft hollow body delivers lifelike buoyancy, letting...

Overview The RiToEasysports 3Pcs Roller Rod Tip delivers a practical upgrade for lure and rod setups, combining a detachable pulley system with a sturdy aluminum alloy body. Designed for anglers who value reliability and versatility, this tip helps you manage lines with greater control...

Overview The NIKKO Pin Tail Worm 1.9in Peppergum 594 is a compact, soft plastic lure designed for finesse casting and engineered action. Packaged in a sturdy tray, eight worms are ready to deploy, even when fingers are cold or the bite is on the...

OverviewThe Duel Yo-Zuri R1350-YMT TopKnock Pencil is a compact 4-inch inshore lure designed to entice fish along bays, docks, and shorelines. The Yellow Mullet color offers a natural look that performs under bright sun and in varied water tones, helping the lure stand out...

Meet the NIKKO Pin Tail Worm 1.9-inch Glow Orange 598, a compact bait designed for versatility and repeatable results in freshwater and light saltwater. The eight-worm bundle arrives in a durable tray that stays organized and is simple to handle when fingers are cold...

OverviewMeet the NIKKO Pin Tail Worm 1-9 inch Mudbug 595, a versatile soft plastic bait built for year round fishing. Crafted from Nikko's proprietary elastomer, this worm balances durability with a lifelike feel, helping you cover water with confidence during long days on the...