Overview The LiveTarget Ultimate Frog Stride Bait arrives as a compact 2-inch lure weighing 3/4 ounce, finished in Floro Green/Yellow. Designed to mimic the lively, frog-like stride of a small prey, this bait balances a light feel with an engaging action that can entice...

The Bill Lewis Scope-Stik 120 suspending jerkbait is designed with forward-facing sonar in mind. Its pronounced, flattened sides and a distinctive lip create a sideways flash that can appear to wave on screen, giving anglers a lifelike presence in the strike zone without shouting...

Timeless versatility in one classic lure Since its debut, the Rapala Original Floater 13 has earned a trusted place on boats and in tackle boxes as a reliable go-to lure. The blue finish paired with a lifelike minnow silhouette creates a natural presence that...

Jewel Jolt Single Spin SpinnerbaitThe Jewel Jolt, nicknamed the Nite spinnerbait, delivers a pronounced thump and steady vibration that helps your lure stand out in murky water and dim light. This high quality single spin design emphasizes a clean, direct presentation that can tempt...

Discover the Rapala Original Floater 09 Clown The Rapala Original Floater 09 Clown delivers classic minnow action with a wounded-minnow wobble that can entice strikes across many waters. Crafted from balsa wood, it maintains buoyancy for controlled surface work and precise mid-depth retrieves, making...

Overview The Rapala Original Floater 13 Clown is a timeless lure that many anglers reach for first. Crafted with buoyant balsa wood and a natural minnow profile, it delivers a lifelike presence in the water that can entice bites across varied conditions. Versatile action...

NIKKO Hellgrammite 4.25in Peppermilk 638: A lifelike lure for versatile water adventures Meet the updated NIKKO Hellgrammite 4.25in Peppermilk 638, a versatile lure designed to deliver convincing action across freshwater environments. Each pack includes 3 baits, all measuring 4.25 inches, and now sporting a...

Meet the NIKKO Hellgrammite in Chartreuse 633 The Hellgrammite line expands to a larger 4.25-inch profile, giving anglers a more pronounced silhouette without sacrificing lifelike motion. Each pack includes three baits, making it easy to rotate rigs and experiment with retrieves on longer fishing...

Overview The Rapala Shad Rap 08 Red Crawdad is designed to mirror the natural profile of baitfish found across waters worldwide. Built from premium balsa, this crankbait delivers a balanced, reliable wobble that anglers can depend on when the lure first hits the water....

Ridgeback 40 LC overview The Ridgeback 40 LC from Nomad Design blends a distinctive shape with an action that stands out in the water. Its angled head is designed to produce a sideways, darting follow-through that simulates a fleeing baitfish. The result is a...

Overview The Nomad Design Ridgeback 60 LC is a purpose-built long-casting lure designed for coastal and boat fishing. Its distinctive angled head and weighted belly generate a bold, sideways darting action on each wind, helping you cover feeding zones with confidence and control. What...

Overview The Rapala Shad Rap 07 embodies classic crankbait performance in a compact, versatile package. At 2.75 inches and 5/16 oz, this lure optimizes both casting distance and controlled trolling. The Red Crawdad color pattern mirrors common prey, helping the lure stand out in...

Overview The Norman Lures DTN-147 Deep Tiny-N is a compact, deep-diving crankbait designed to cover water efficiently without adding bulk to your tackle. Weighing 1/8 ounce, it casts crisply and descends to deeper zones with a tight, lifelike wobble that mimics a fleeing baitfish....

OverviewDiscover the Keitech FS58422 Fat Swing Impact Flash, a 5.8-inch paddle-tail swimbait designed to deliver balanced, lifelike motion across a wide range of retrieves. Built with Keitech's two-tone color injection, it blends several salted plastics to promote a natural kick and steady tracking through...

Overview Introducing the Duo Bail Roof BR Fish 3.3-inch in S035 UV Silver, a soft lure designed for responsive action in varied water conditions. Its slim, life-like profile and moving tail are crafted to recreate the subtle rhythm of small baitfish, inviting curious predators...

Introducing the Jackall TN80 1oz SPWN TGR, a compact yet capable lure designed to entice freshwater bass and similar game fish. The 1-ounce weight supports sturdy casts, helping you reach productive zones with confident accuracy. The SPWN TGR color pairing provides a vivid silhouette...

OverviewThe Hog Farmer Spunk Shad Tennessee Magic 3.5 inch swimbait is a versatile soft plastic that shimmies and shakes with a signature spunky action. Its soft material carries a subtle anise aroma, adding an extra sensory cue as it glides through water. The bait...

Timeless action, modern versatility The Rapala Original Floater 09 in Gold Fluorescent Red remains a cornerstone in many anglers’ tackle boxes. Its wounded minnow action is built to provoke instinctive responses and works across species, seasons, and water conditions. Depending on how you fish...

Overview CJS Punch Bait is designed for catfish anglers who want a straightforward, dependable option on the water. This 14-ounce block is ready to use and is punched onto a treble hook with a stick, reducing direct contact while you prepare your rig. Its...

Introducing the Livetarget Hollow Body Mouse The Livetarget Hollow Body Mouse in gray and white is a soft plastic lure designed to mimic a field mouse skimming across lily pads and grass mats. It offers a balance of realism and practicality, inviting gamefish to...