The Keitech FS28429 Fat Swing Impact in Tennessee Shad measures 2.8 inches and is built to deliver a convincing swimbait silhouette with balanced motion across retrieves. The two-tone color injection combines several salted plastics to enhance balance and tail kick, helping the lure maintain...

OverviewThe NIKKO Hellgrammite 4.25 inch in Green Pumpkin 631 brings a larger, more versatile freshwater lure to your tackle box. Its lifelike silhouette and balanced profile are designed to mimic a natural prey item, helping you cover water with purposeful moves from slow drifts...

Overview The NIKKO Hellgrammite 4.25 inch Natural 634 offers a larger, lifelike option for freshwater angling. This bait is designed to move with natural realism, delivering subtle action that can entice bite-worthy interest from target species. In a single pack you receive three baits,...

Meet the NIKKO Hellgrammite 4.25 Magma The NIKKO Hellgrammite 4.25 Magma expands the familiar lure with a larger, more presence-rich profile. Each pack includes three baits, giving you repeatable setups for different water conditions or rigs. The softer body introduces a hook slot and...

NIKKO Hellgrammite 4.25-Inch Obsidian 632 The NIKKO Hellgrammite in Obsidian 632 brings a larger, more versatile option to freshwater lures. At 4.25 inches long and offered in packs of three, this model has been reimagined with a softer body to enhance in-water action. A...

OverviewBalifly FS/YE-09 spoon spinner lures arrive as a 10-piece assortment designed for versatile freshwater and saltwater fishing. Each spoon is compact at approximately 2.17 inches and weighs about 0.53 oz, offering a balanced profile for both quick casts and controlled retrieves across varied conditions.These...

Overview The River2Sea WPL130/14 Whopper Plopper is a compact topwater lure designed to deliver surface disturbance and audible feedback as it moves across the water. With a 5-inch profile and a bone finish, it captures attention in a range of lighting conditions, helping you...

Whisker Seeker's Mr. Whiskers Catfish Punch Bait in Blood delivers a premium, ready-to-use solution built for catfish anglers across North America. The formulation blends attractive compounds designed to perform in a wide range of conditions, from quiet ponds to fast-moving currents, while remaining on...

Overview The River2Sea WPL130/12 Whopper Plopper LOON is a topwater lure engineered for surface action. In the LOON color, this model weighs 1 3/8 oz and measures about 5 inches, delivering a compact yet visible presence for fresh and inshore bass alike. Designed to...

Overview Meet Balifly FS/YE-09, a 10-piece spoon spinner lure set designed for versatile freshwater and saltwater action. Each lure pairs a reflective spoon with a sharp rooster tail treble hook, ready to tempt trout, bass, pike, walleye, and more across calm lakes, windy shores,...

Overview The River2Sea WPL130/09 Whopper Plopper in Perch color delivers a distinctive topwater profile with a wake and plop that grabs attention on the water’s surface. The perch-inspired finish catches light as it darts and skims, evoking a small baitfish gliding across sunlit water....

Elevate your topwater game with the Whopper Plopper Blue Blood The River2Sea WPL130/08 Whopper Plopper in Blue Blood combines a compact, buoyant body with a bold color that catches the eye on sunny days and early mornings. Designed for surface presentations, this lure delivers...

OverviewThe Rapala Rippin' Rap is a lipless, deep belly lure designed to crank, swim, and rip with a compact 2-1/2 inch profile. Its chartreuse shad color offers strong visibility and a lifelike silhouette in a variety of water conditions.With a blend of realistic motion...

Geecrack Imo Kemushi Cue Bomb: A Signature Finesse Option Designed by Alton Jones, Jr., the Geecrack Imo Kemushi Cue Bomb expands the Imo Kemushi family with a soft plastic core and silicone hairs that dance with even the lightest twitch. The result is a...

OverviewMeet the Duo Bail Roof BR Fish 3.3-Inch Chart lure. Built for high pressure waters, it blends a soft, flexible body with a distinctive tail action that softly imitates the sway of small baitfish. The lure can be compactly stored when rolled up, yet...

Overview The Rapala Rippin' Rap Helsinki Shad is a lipless, deep belly lure designed to crank, swim and rip with lifelike flash and vibration. Its Helsinki Shad color mirrors natural forage and stands out in varied light, helping you attract attention on the water....

Precision depth control for deep-water bass The LUCKY CRAFT Staysee 90SP V2 is a precision suspended jerkbait engineered to work deeper than typical models. It targets bass that suspend or hold around structure at depths of 8 to 10 feet, offering a nose-down posture...

Elevate your fishing with Bass Assassin Meet the Bass Assassin Saltwater Curly Shad in a glow finish. This 4-inch lure shares the familiar body design of the 1.5-inch shad, but the Curl tail adds a lifelike sway that comes alive in the water as...

Overview The Z-Man HERC4-308 Herculez Swimbait delivers a lifelike silhouette with a curved paddle tail that activates with each retrieve. Built to endure long sessions, it uses 10X Tough ElaZtech material for lasting flexibility and resilience across fresh and saltwater environments. Why anglers choose...

Overview The Rapala Rippin' Rap Helsinki Shad is a compact 2-1/2 inch lipless hard bait designed to crank, swim, and rip with a lean, deep belly. Its narrow sides create a fluttering presentation on the drop, while a loud BB rattle and textured scales...