Overview The Rapala Rippin' Rap Helsinki Shad is a compact 2-inch lipless hard bait designed to trigger bites with purpose and precision. Its slender profile supports a versatile mix of crank, swim, and rip motions that mimic a fleeing baitfish. The deep belly design...

OverviewThe Rapala Dives-To 16 Shad is a compact 2.75-inch crankbait designed to move through water with purpose. It’s built to dive quickly and linger in productive depths, helping you locate active fish more efficiently without overworking the lure.Crafted with care, this lure leverages select...

OverviewThe Gary Yamamoto 3.5" Swimming Senko is a compact soft lure designed to deliver a lifelike glide with a subtle paddle tail. In the June Bug Purple Emerald Flake color, this 7-pack provides consistent action and color across multiple fishing days, helping you cover...

Meet the Yamamoto 7.75 inch Kut Tail Worm The Yamamoto 7.75 inch Kut Tail Worm is the largest member of the Kut Tail family. Its cut tail creates a flickering, waving action that can entice bass in a wide range of conditions. The soft...

Enhance your lure action with Thundermist Scented Eye-Drops Meet a compact, versatile addition to your tackle box. Each of the 11 soft plastic eye-drops presents a lifelike eye design and features a subtle scent profile crafted to complement your lure presentation. The two-side pupils...

KTGCOZS Pack of 3 Trolling Bird Teaser Lures for Saltwater Fishing Designed for saltwater anglers, the KTGCOZS 3-pack of trolling bird teaser lures helps create surface action that signals feeding opportunities, inviting predators to investigate. Each lure runs about 5 inches long and weighs...

Meet the Heddon Rattle Spook The Heddon Rattle Spook is a bold topwater lure designed for an engaging walk-the-dog cadence. At 4 1/2 inches and finished in Bone with an orange belly, it combines strong visibility with a natural profile that can help you...

The Rapala Dives-To 06 is a compact, 2-inch crankbait crafted to dive to a preset depth and stay there, giving you extended time in productive water. Its Helsinki Shad color offers a lifelike profile as you work the lure through varying conditions, while the...

Booyah Moontalker Spinner-Bait: Night Bass Lure with Vibration and VisibilityNight bass fishing rewards gear that speaks through the darkness. The Booyah Moontalker Spinner-Bait is crafted to deliver vibrations, subtle flash, and lifelike movement when lights fade. The black nickel Colorado blade is tuned to...

For more than half a century, the Heddon Crazy Crawler has earned a place in many anglers’ kits as a reliable topwater option. The Bullfrog color version pairs classic Crazy Crawler action with a bold hue that reads well in a variety of water...

Overview Discover the LV-500 MAX from Lucky Craft, a compact lipless crankbait crafted for freshwater bass. At 3 inches and 3/4 ounce, its sinking profile combines brass and glass rattles with a forward-weighted body to deliver a distinct, room-filling vibration. This design aims to...

Premium performance for freshwater bass The LV-500 MAX is a compact 3-inch lipless crankbait designed to tempt freshwater bass with precise sound and action. Its 3/4 oz sinking body paired with brass and glass rattles delivers a lively, unmistakable signal that travels through water...

Deep-water bass lure with lifelike detail The Bill Lewis MR-12 Crankbait is designed to unlock bass holding on deeper structure—brush, boulders, ledges, and points. With a depth capability of about 12 feet, this crankbait helps you reach fish that stay out of shallower spots....

Overview The Nichols Lures FS21-118 Lake Fork Flutter Spoon in Blueback HD is a purpose-built lure designed to flutter as it sinks. At 5 inches and 1-1/8 ounce, it balances visibility with depth control, letting anglers cover water efficiently while delivering an enticing flutter...

Overview The Luhr-Jensen Dipsy Diver Snubber in Clear is built for high-speed, high-tension trolling where a lure can be pulled from a fish's mouth before a solid hookup. This 12-inch snubber introduces controlled stretch, allowing a bait or lure to settle into a natural...

Overview The Luhr Jensen Dipsy Diver Snubber 8 Inch Clear is designed for demanding trolling setups where speed and tension can challenge hook efficiency. By giving the bait a moment to establish itself, it helps a strike develop into a solid hold before the...

Overview Rapala Ott's Garage Tiny Crankbait is a compact finesse lure designed for precise casts and enticing underwater action. Measuring 2-1/4 inches, it sits at about 4 feet on a steady retrieve and weighs 5/16 oz, finished in Chartreuse Rootbeer Crawdad to catch attention...

Rapala Ott's Garage Tiny Crankbait Citrus Shad: A compact finesse lure for versatile fishing The Rapala Ott's Garage Tiny Crankbait is a compact 2-1/4" hard lure designed to thrive in finesse fishing setups. With a Citrus Shad color, it mirrors small baitfish in various...

Rapala Shad Rap Crankbait: Classic Wiggle for Modern Waterways The Rapala Shad Rap Crankbait blends a compact 1-1/2 inch body with a tuned action that resonates in freshwater and in shaded creeks. Its light 1-8 oz profile and the balsa hard bait construction deliver...

Meet the Nomad Design Slidekick Surface Iron The Nomad Design Slidekick Surface Iron updates a classic lure with a purpose built weight system and a lifelike finish. Its thoughtful balance delivers maximum action while introducing a touch of random sidekick inches movement that can...