In the late 1890s James Heddon launched a hand-made lure into a Dowagiac, Mich. pond and the ripples are still expanding. It marked the beginning of a new era – the artificial-lure fishing era – for all anglers. Established in 1894, Heddon Lures is...

Overview: Dynamic topwater action that engages the surface The Heddon Crazy Crawler delivers a lively, surface-skimming performance that anglers rely on for a broad range of fishing scenarios. Its design encourages a surface trail of splashes and wakes as it moves, offering an inviting...

Overview Heddon Crazy Crawler remains a staple for surface anglers, and the Yellow Hornet variant in a compact 1/4 oz size is a versatile choice for many days on the water. The color and size are designed to balance casting ease with a lively...

Overview The Heddon Crazy Crawler has built a storied reputation among surface fishing fans. In the Yellow Hornet color, this lure blends high visibility with a distinctive walking action that creates a lively surface scene. Its purpose is to invite surface strikes without requiring...

Overview For more than five decades, the Crazy Crawler has earned a reputation among anglers who chase surface action. This wild-acting topwater lure doesn’t just skim the water—it's built to crawl, leaving a visible wake and splashes that can draw inquisitive fish into the...

For more than half a century, the Heddon Crazy Crawler has earned a place in many anglers’ kits as a reliable topwater option. The Bullfrog color version pairs classic Crazy Crawler action with a bold hue that reads well in a variety of water...

Overview The Crazy Crawler by Heddon has a storied legacy among anglers, delivering noticeable surface action that can be felt in the rod and seen across the water. When cast and retrieved, this lure tends to ride the surface with a lively splash, inviting...

Legendary surface action reimagined The Heddon Crazy Crawler has been a trusted favorite for decades, delivering bold surface presence that many anglers associate with big bites. In the Red Shore Minnow color, this 5/8 oz topwater lure combines visibility with a natural baitfish appeal,...

OverviewThe Crazy Crawler is a legendary topwater lure with decades of anglers relying on its surface presence. This design is built to literally crawl across the water, leaving a trail of splashy motion that catches the eye and invites attention from a variety of...

Overview The Heddon Lucky 13 Topwater Lure in Baby Bass Red Gill delivers a deep, resonant sound that can shake up surface-feeding behavior and draw curious predators from nearby cover. Its compact 3 3/4 inch profile and 5/8 ounce build create a balanced presence...

Elevate your topwater game with Heddon Lucky 13 The Lucky 13 delivers a deep, resonating sound that travels across the water, signaling presence to nearby fish and inviting a closer look. This timeless lure has long been favored for schooling fish and is versatile...

Overview: Heddon Magnum Hellbender Deep-Diving Lure The Heddon Magnum Hellbender in silver brings a classic, time-tested profile to modern casting and trolling. Its heart-shaped lip crafts a distinct wide-wobble that water and sun can read from a distance, inviting curious bites from a variety...

Overview and design The Heddon Magnum Hellbender is a storied deep-diver built for anglers who chase depths and structure in freshwater. Its heart-shaped diving lip creates a distinctive wide-wobbling action that draws inquisitive strikes and helps the lure reach deeper targets quickly. At 5...

The Heddon Magnum Hellbender has a storied past in freshwater angling, dating back to the late 1950s. This deep-diving lure blends the classic Hellbender heritage with a modern design that seeks out depth and structure where game fish often hide. The result is a...

Meet the Heddon Moss Boss Lure in Chartreuse, a compact 3-inch option designed to tempt lunkers under dense moss, weedbeds, and brush. With a 3/8-ounce weight, it casts with stability and retrieves smoothly through clutter, letting it glide right where big fish often lurk....

Meet the Moss Boss: Precision for Heavy CoverThe Moss Boss lure from Heddon is engineered to tempt lunkers lurking under moss, weedbeds, and brush. At 3 inches long and weighing 3/8 ounce, it blends a buoyant body with a vibrant living rubber skirt that...

Meet the Heddon Pop’n Image Bull Frog Designed for surface-fishing enthusiasts, the Pop’n Image Bull Frog combines versatility with a lifelike profile. It’s crafted to pair a realistic finish with an eye-catching wake, inviting curious predators to investigate the surface action. The lure emphasizes...

Heddon Pop'n Image: A Versatile Topwater Lure The Pop'n Image delivers two classic topwater actions in one compact design: a sharp pop that splashes the surface and a controlled walk-the-dog glide that draws line across the water. At 3 inches, the realistic finish, paired...

Meet the Heddon Pop'n Image Lure The Pop’n Image brings topwater action to life with two classic motions: a bold popping strike and a precise walk-the-dog glide. Sized at 3 inches, this lure balances weight and action for effortless casting and compelling surface presence,...

Meet the Heddon Rattle Spook The Heddon Rattle Spook is a bold topwater lure designed for an engaging walk-the-dog cadence. At 4 1/2 inches and finished in Bone with an orange belly, it combines strong visibility with a natural profile that can help you...