Meet the Sammy 65 Chartreuse Shad LUCKY CRAFT’s Sammy 65 is a floating topwater lure engineered for lively surface action. Its compact 65 mm profile delivers a bold walk-the-dog cadence, while the Chartreuse Shad finish enhances visibility across a range of water conditions. This...

Overview The Lucky Craft Pointer 78 (270 MS American Shad) is a compact, precision suspending jerkbait built for freshwater versatility. At 3 inches, this lure pairs a lifelike profile with a deliberate, slow-suspending action designed to cover water and entice bites. The silhouette and...

Overview Meet the Lucky Craft Lightning Staysee LTSS90SP-250CRSD, a premium jerkbait designed to deliver tournament-grade performance for freshwater bass anglers. At 3-1/2 inches and 7/16 ounce, this lure strikes a careful balance between buoyancy and weight, enabling a convincing side-to-side wobble that mimics an...

Overview The Acme Kastmaster DR Tungsten spoon blends a compact profile with the density of tungsten, designed to reach the strike zone quickly and deliver the familiar Kastmaster vertical action with a bright flash that catches attention in a range of water colors. Key...

Meet the LUCKY CRAFT Sammy 65, a compact topwater lure crafted for freshwater bass and trout. At 2.5 inches, its surface presence is bold enough to displace water and cue attention while its walk-the-dog rhythm keeps the lure moving with easy, repeatable twists. The...

SPRO Aruku Shad 75 — Nasty Shad The SPRO Aruku Shad 75 is a lipless crankbait designed to run nose-down through the water, a trait that helps it slice through cover and settle with a natural posturing on the bottom. This nose-down action supports...

Overview The Mirrolure 83MR-Glow She Dog is a surface-active lure engineered for enticing predatory gamefish with a lifelike profile and an eye-catching glow finish. Measuring 4 inches and weighing 3/4 ounce, this lure is crafted for long casts and a confident surface walk that...

Premium SPRO fishing tackle designed with anglers in mind SPRO partners with America’s top anglers to create gear that performs under real-world conditions. The SPRO Flappin Frog 65 Nasty Shad SEFF65NSHD blends cutting-edge design with a proven surface action, giving bass pursuers a reliable...

Timeless versatility in a classic lure The Rapala Original Floater 11 Vampire carries a proud legacy as the lure that started it all. Its wounded minnow action, balanced buoyancy, and compact profile invite attention from gamefish across environments. Whether you fish a calm lake,...

Overview The Mirrolure 83MR-CHPR She Dog is a compact, 4-inch hard lure crafted for serious anglers targeting large gamefish. At 3/4-ounce, this mid-weight design pairs easy casting with enticing action, making it a practical choice for both inshore and offshore environments. The Chart/Pearl/Chart colorway...

Elevate your topwater game with the Mirrolure 83MR-CRCH She Dog Designed for anglers who chase aggressive topwater strikes, the Mirrolure 83MR-CRCH She Dog delivers a bold surface wake and a realistic swim that grabs attention across the water column. At 4 inches long and...

Overview The Z-MAN GOAT family redefines soft plastic versatility with a distinctive twin-tails design. The Billy Goat 4.25-inch model features a segmented, slightly flattened torso that flows into dual thin-skinned kicking legs, each ending with a pulsating, deeply cupped paddle. Built with 10X Tough...

Overview For more than three decades, Z-Man Fishing Products has fused technology with angling know-how. The CrossEyeZ Chatterbait Mouserat combines a blade jig with Z-Man's renowned ElaZtech soft plastics, delivering a lure that stands up to heavy use while delivering clear, eye-catching fishability on...

Meet the LV-150, a premium freshwater lipless crankbait from LUCKY CRAFT designed to deliver versatile fishing experiences. Sized at 2-1/2 inches, this lure sinks to 3–4 feet with a tight wobble that mimics a fleeing baitfish and creates an attractive vibration in the water....

The River2Sea Whopper Plopper 60 Powder is a gurgling, plopping topwater bait designed to create a loud, attention-grabbing presence on the water. Its distinctive sound and rolling wake deliver a vivid surface presentation, helping anglers attract curious fish even in challenging light or around...

Overview The LV-150 from LUCKY CRAFT is a premium freshwater lipless crankbait designed for versatile fishing in lakes, ponds, and shallow structure zones. At roughly 2-1/2 inches, its compact body sinks steadily to about 3–4 feet, delivering a tight wobble and a pronounced rattle...

Meet the MirrOLure Catch 2000, a compact big‑game lure designed to deliver high visibility and lifelike action in a versatile, easy‑to‑cast profile. Measuring 3-1/2 inches and weighing about 1/2 ounce, this plug combines a balanced build with bold color cues—black, gold, and orange—that flash...

Meet the Luhr Jensen K15 Kwikfish Rattle Lure Bag The Luhr Jensen K15 Kwikfish Rattle Lure is a 5-inch diving plug crafted to entice salmon, steelhead, and lake trout with a balanced blend of depth, motion, and sound. The silver body with a Flo....

Overview The CLAM Tikka Mino is engineered for vertical presentations, delivering a balanced minnow profile that swims and darts like a panicked baitfish. Its Prism Holographic colors flash as it moves, while UV glow colors come alive in low light or deep water, helping...

CLAM Tikka Mino: a balanced vertical minnow designed for compelling water action Designed for vertical presentations, the Tikka Mino delivers a balanced minnow profile that moves with natural urgency. Its Glow Orange Tiger color catches the eye across light conditions, while the Prism Holographic...