Rabid Craw: versatile crayfish lure for many species Rabid Baits presents the Rabid Craw, a 3 inch soft plastic crayfish lure designed for both fresh and saltwater adventures. Its compact profile and lifelike silhouette help you target bass, trout, redfish, and other species across...

Overview Designed for vertical presentation, the CLAM Tikka Mino balances action and silhouette to mimic a panicked baitfish. The 5/8 oz weight and size 8 create a compact profile that tracks smoothly through current and wind, while the glow pink tiger color commands attention...

OverviewThe Rapala X-Rap 10 Purple Gold (XR10PG) is designed for anglers who value action, versatility, and visibility in the water. This lure blends a textured translucent body with an internal holographic foil and a long-cast system, creating a compelling combination of flash and reach....

Versatile action for a variety of on-the-water situations The Rapala X-Rap 10 Hot Head is designed to deliver dynamic, controllable performance during a single retrieve. Anglers can switch between aggressive, darting strides and a smooth, traditional wobble, adapting to how fish respond in different...

The Rapala Original Floater Purpledescent is the lure that started it all—and it remains a top choice for anglers seeking reliable, instinctive action straight from the box. Its wounded minnow presentation mimics a wounded baitfish, inviting reacts from predators while you focus on your...

Meet the Lunker City Slug-Go Lure in black, a nine‑inch model designed to mimic wounded prey with a lifelike glide and a sharp, erratic twitch. Sold as three lures per card, it sits within a family that spans seven sizes and a wide color...

Overview The Bandit Lures Series 300 Avocado Splatter blends a compact profile with a vivid finish designed to attract largemouths and other game fish in a range of waters. The Avocado Splatter pattern helps with visibility in stained water, while the shape supports a...

OverviewMeet the BANDIT LURES Series 100 crankbait, a compact 2 inch lure designed for bass fishing in shallow waters. Its butyrate body is paired with internal lead weights to deliver a subtle, thud-like signal on the retrieve that can help trigger bites when bass...

Keitech Cat Camaron 5.5-Inch – Blue Back Cinnamon Bass Lure Meet the Keitech Cat Camaron, a shrimp-inspired crawler designed to move with lifelike action in the water. This 5.5-inch lure arrives in a Blue Back Cinnamon finish and comes as seven pieces per pack,...

OverviewThe Keitech Cat Camaron is a shrimp imitator designed for bass fishing. At 5.5 inches long and approx 7.4 g in weight, this lure blends a balanced texture with a natural shrimp cue to create lively water presence. While not promising results, its design...

Meet the Bandit Lures Series 100 Crankbait The Series 100 crankbaits are engineered to reach shallow zones with a distinct, panicky swimming action that flashes just beneath the surface. In the Taco Salad color, this lure delivers eye-catching contrast under varying light, helping it...

Overview Meet the Keitech Cat Camaron, a 5.5‑inch shrimp‑mimicking lure designed for bass anglers who prefer a shrimp‑centric presentation. This model, color #402 Okachobi Claw, comes in a 7‑piece pack with a balanced profile that feels neither too stiff nor too soft in the...

Reviving a Classic: Arbogast Jointed Jitterbug 2.0The Arbogast Jointed Jitterbug 2.0 builds on a legendary topwater lure with a bolder, more responsive action. A lowered pull-point translates into a sharper wobble and side-to-side motion that creates noticeable surface disturbances, increasing the chance of a...

Time-tested versatility for freshwater anglers The Rapala Original Floater 18 Pike is a 7-inch lure designed to mirror a wounded minnow with lifelike motion. Its buoyant balsa body and balanced action help it perform across the water column, whether teased on the surface, retrieved...

Overview The JACKALL RV Drift Fly 3-Inch Flashing Smelt is engineered for mid-range bass encounters, offering a natural minnow-like action paired with a distinctive lip on the head that drives a glossy rolling motion when retrieved. This design supports range control and a convincing...

Overview Meet the Lucky Craft Pointer 78DD, a freshwater jerkbait designed for accurate, reliable performance in bass and trout waters. In the 238 Ghost Minnow colorway, it blends a premium hand-painted finish with a balanced profile that helps you control depth, action, and presentation...

Overview Meet the Jackall RV Drift Fly 3" Ghost Smelt, a lure designed for mid-range bass presentations. It blends a natural, minnow-inspired silhouette with a lifelike finish, aiming to deliver believable motion and versatile range control during retrieves. The lip-forward head helps drive the...

Overview The Rapala SP05SD Skitter Pop 05 Shad is a compact surface lure designed to create lively disturbances on the water’s surface. With Finnish craftsmanship behind its build, this lure blends precision with a lightweight profile for easy handling at the water’s edge. Key...

Overview Born from a long heritage of Japanese lure making, Yo-Zuri pairs refined craftsmanship with field-tested performance. The R1370-YELL Mag Popper (F) measures 130mm (5-1/4 inches) and is designed for topwater presentations that demand visibility and action. This lure blends a balanced profile with...

Overview The Heddon Rattle Spook in Pearl Shad is a topwater lure designed to deliver audible, surface-focused targets on the strike. The combination of a lifelike silhouette and a distinct rattling chorus mimics stressed baitfish, helping you draw attention to the surface where predators...