Vibrant glow and legendary actionThe Blue Fox Classic Vibrax 03 Glow combines a bright glow finish with a time tested design, delivering a striking visual cue and rhythmic vibration as you retrieve. This lure is built to catch the eye and move with a...

Overview The Mirrolure 17MR-HPBG Mirrodine lure blends a wide, balanced body with a lifelike baitfish pattern to trigger instinctive bites from a range of predatory fish. Its bold finish and reflective surfaces help catch attention in a variety of water conditions, inviting curious followers...

Overview The Rapala Gold Miner Spoon Lure in Wonder Tiger combines a compact 4-3/4 inch profile with a weighted body to deliver impressive casting distance and eye-catching flashes. The metal spoon wobbles and catches light, replicating the quick dart and flash of baitfish to...

Overview The Mirrolure Mirrodine 17MR-OSBG is a suspending twitchbait crafted to evoke a wounded baitfish in the water. Its broad, rounded profile and lifelike pattern combine to give a natural presence that anglers can leverage with a deliberate twitch-and-pause retrieve. The lure’s shallow-running design...

Overview Experience a classic metal spoon with a modern flash. The Rapala Gold Miner measures 4-3/4 inches and weighs 3/4 oz, finished in Purple Meat Market. Its subtle wobble and bright flash mimic small baitfish, inviting trout, salmon, and walleye silhouettes to investigate and...

Precision vertical jigging for ice and open water The Rapala Jigging Rap Juicy Lucy is engineered to deliver a balanced, lively rhythm that mimics a darting baitfish. When you raise the rod tip or apply a measured pause, the lure darts and then glides,...

OverviewThe Storm Chug Bug 08 from Rapala is a versatile topwater lure built to grab attention on the water with bold, lifelike action. At 3.25 inches, its metallic silver body paired with a chartreuse back catches glints of light and creates a high-contrast silhouette...

OverviewIntroducing the Rapala Husky Magnum 15 Red Head, a fishing hook that emphasizes clean presentation and dependable handling on the water. As part of Rapala's Husky Magnum family, this 15-size hook combines a simple, robust profile with a vivid red head that stands out...

Overview The Silver Horde Gold Star Kingfisher Lite Spoon is a lightweight lure designed to move with intent in both freshwater and saltwater. The 3.5 inch spoon delivers a pronounced wobble and erratic swim that grabs attention and encourages a reaction strike. What makes...

Overview The Bandit Lures 200 Series is a proven workhorse in many tackle boxes. Designed to dive to around 8 feet, it sits right in the mid depth range that anglers often target for bass and other popular gamefish. Its classic form and reliable...

Overview Meet the Halco RP080 H52 Roosta Popper 80, a compact topwater lure designed to provoke surface action and draw attention with a crisp popping cadence. The standout H52 fluoro green hue is formulated for high visibility, helping the lure stand out against varying...

Elevate your efficiency on the water with the Silver Horde Coho Killer Spoon The Coho Killer Spoon is a compact, 3-inch lure built to make a striking presence in the water. Its ultrarealistic 3D eye and fluttering action create a convincing silhouette that can...

Overview The Rapala Original Floater 13 Firetiger is a versatile lure built to perform across water depths and fishing styles. Its buoyant balsa body works with a natural minnow profile to deliver a subtle wounded minnow motion that can entice bites without shouting for...

Overview The Luhr-Jensen Dipsy Diver 2-1-4in Silver/Silver Bottom Crush is a time-tested trolling lure designed to run behind a moving boat while maintaining a stable path through water. The compact 2-1/4 inch size offers a nimble profile that can be deployed in a variety...

Discover the Rapala Shad Rap Elite The Rapala Shad Rap Elite is a compact 3-inch hard bait finished in a gilded blue Gill pattern. Its balanced design delivers a tight wiggle and pronounced vibration that many anglers associate with a lively, wounded baitfish. Built...

Compact, purpose-built tackle for on-the-go anglersFreaky Frank's Ready to Fish Kit centers on the 2.5-inch freaky worm, a soft-plastic lure crafted to present an enticing, lifelike action that can spark bites in a variety of freshwater species. The Ready to Fish Box is designed...

Discover the Rapala Count Down Elite 55 Gilded Vairon, a precision sinking hard bait designed to help you reach exact depths with confidence. At 2-1/4 inch length and weighing 3/16 oz, this lure balances a compact profile with a robust running action. The gilded...

Classic lure with modern versatility The Rapala Original Floater 13 Yellow Perch carries a storied lineage as the go to lure for multi depth presentations. Its wounded minnow action invites curious bites, whether you are teasing the surface, ticking a shallow shelf, or searching...

Meet the Bass Assassin Saltwater Die Dapper-7 Per bag, this 5-inch lure offers a slender profile with a lively paddle tail. The plum body paired with a chartreuse tail creates strong visibility in a range of water conditions, helping you cover more water and...

The Rapala Original Floater 13 Bleeding Hot Olive is a timeless lure that remains a common choice for anglers seeking dependable action. With a buoyant balsa body and a natural minnow silhouette, this 5.25-inch lure delivers a wounded-minnow profile that can entice bites across...