The Deadly Dick 2L-01 Long Silver is a handcrafted lure built for anglers who value durable materials and reliable action. Its solid brass body delivers a substantial feel in the hand, while a nickel-plated finish catches the light and resists wear. The result is...

Meet the Scamp Square Bill from 13 FISHING The Scamp Square Bill is designed to navigate shallow water with purpose. Its Airfoil Carbon Bill is engineered to be thinner and stronger, delivering heightened sensitivity so you can perceive subtle taps and line tension as...

Overview The X Zone 24271 Ned Zone is a soft, floating, ribbed Ned Rig bait designed to expand your versatility across popular rigging styles. Its compact profile and buoyant feel help deliver a natural, subtle motion that can entice strikes in a range of...

Rapala Ott's Garage Deep Tiny Crankbait — 2-1/4 inch Deep Diver in Rootbeer Crawdad This compact deep-diver is designed to tempt bites with lifelike flashes, a tight wobble, and subtle vibration that reach beyond the surface. The 2-1/4 inch body length and 5/16 oz...

Overview Meet the Rapala Precision Xtreme Mavrik Jerkbait, a versatile hard lure designed for distance, durability, and responsive action. Its 4-3/8-inch profile and 1/2-ounce weight optimize long casts to reach distant structures and wind-blown banks, helping you cover water efficiently. The Metallic Moss Back...

Overview The Zoom Swimming Super Fluke Bag in Tennessee Shad blends a classic bass lure with a modern paddle tail. From Zoom Bait, this lure uses an updated formulation and a sufficiently bulk body to deliver impressive casting distance, even when used weightlessly. Its...

Compact, Tournament-Grade Vibration The Z-Man Sbw38-04 Slingbladez redefines a classic spinnerbait in a more compact form, designed to deliver bold action without sacrificing durability. The core is a 17-7 stainless-steel LiveWire wire frame that creates pronounced vibration, helping the lure stand out in various...

Elevate Kokanee Trolling with the Pro-Troll Kokanee Killer The Pro-Troll Kokanee Killer Lure with EChip is an advanced trolling rig designed to attract kokanee with a blend of electronic attraction, vivid color, and lifelike details. Sized at 2.0, it pairs a reflective holographic pink...

Overview The Rapala Scatter Rap Minnow in Juicy Lucy is designed to mirror the sudden, unpredictable movements of fleeing baitfish. Its erratic scatter action creates a lively, wandering swim that can prompt reaction bites from predatory fish, making it a versatile choice for various...

Rapala Ott's Garage Deep Tiny Crankbait — Deep-Water Precision in a Tiny Package Meet the Rapala Ott's Garage Deep Tiny Crankbait, a compact 2-1/4 inch deep diver designed to hold depth while delivering a tight wobble and lifelike flash. The slim profile helps it...

Unlock versatile depth and actionRapala Ott's Garage Deep Tiny Crankbait is designed to reach deeper targets with a precise running depth. At 2-1/4 inches long and 5/16 oz, it balances a compact profile with enough presence to attract attention in midwater and near structure....

Overview Rapala Ott's Garage Deep Tiny Crankbait is engineered to entice bites with lifelike action, subtle flash, and a steady vibration. The Classic Craw color performs well in various water tones, helping the lure stand out as it dives and tracks through deeper zones....

Discover the Rapala Husky Jerk 12 Gold The Rapala Husky Jerk 12 Gold is engineered to deliver a precise, true-running action at a wide range of speeds. Its perfectly balanced design helps the lure track cleanly whether you cast along weed edges, work shorelines,...

Overview Meet the Z-MAN Slingbladez Spinnerbait Double Willow 3/8 oz, a compact powerhouse designed to deliver tournament-worthy performance without a bloated profile. Built around a scaled-down LiveWire 17-7 stainless-steel frame, this lure delivers pronounced vibration and rugged durability, holding up under fast retrieves and...

Compact, Tournament-Grade Spinnerbait With Maximum Vibration Building on the trusted SlingBladeZ line, the Sbw12-04 version tightens the profile without losing the signature wake and vibration. This scaled-down spinnerbait stays highly visible and responsive across a broad range of retrieves, from slow crawls to aggressive...

Overview The Zoom Bait G Tail Worm is a 6-inch soft plastic lure sold in a 10-pack, offering a thick body and a wide tail that nods to classic gator-tail designs from the 1970s and 1980s. The refreshed profile gives a bold silhouette in...

Meet the Zoom 8'' Big Dead Ringer - South Africa Special, a regional edition designed for outdoor enthusiasts who value reliability and clear signaling in open spaces. The 8-inch silhouette suggests a robust instrument with a confident presence in the field. While compact, it...

OverviewWhen you tie on the Zoom Trick Worm Morning Dawn, you’re choosing a trusted soft plastic lure that blends classic design with modern versatility. Each worm stretches to 6.5 inches and comes in a Morning Dawn color that hints at natural forage across a...

Take the Deep-Water Search to the Next Level When walleye suspend deep, you need a lure that pairs depth with action and visibility. The Storm DAJ701 Deep ThunderStick in Chartreuse Wonderbread Glow blends the trusted action of the original ThunderStick with a significantly deeper...

Reach Deep, Trigger Strikes The Rapala Down Deep Husky Jerk 12 Gold is engineered to explore fish-holding zones below the surface. With a purposefully angled lip and a balanced body, it descends toward the action zone, giving you more time to present a natural...