Realistic action that hooks the eye and the attention The Berkley Gulp! Alive! Jerk Shad Firetiger is designed to mimic a struggling baitfish with an erratic, darting motion. This movement creates visual interest and invites curious predators to investigate, particularly in conditions where visibility...

Meet the Spindoctor 8 Inch Kryptonite Dreamweaver Lures brings a bold, high-contrast presence to saltwater fishing with the Spindoctor 8 Inch Kryptonite. The generous 8-inch silhouette and Kryptonite color are designed to stand out in a range of lighting conditions, from bright sun on...

Overview The Ben Parker Magnum Flutter Spoon from Nichols Lures is a heavyweight trolling and casting lure that has become a staple on the tournament trail. With an 8in body and 3.5 oz weight, it presents a commanding profile designed to attract big offshore...

OverviewThe Nichols Lures 8FS5-35 Ben Parker Magnum Flutter Spoon is built for anglers chasing offshore giants. At 8 inches long and 3.5 ounces, this substantial spoon carries presence and vibration that command attention in murky water or clear blue seas alike. Its loud, unpredictable...

The Ben Parker Magnum Flutter Spoon by Nichols Lures This heavyweight spoon has earned a place on many tournament trails thanks to bold presence and erratic darting action. At 8 inches long and weighing 3.5 ounces, it creates a substantial profile that can catch...

Overview The Ben Parker Magnum Flutter Spoon from Nichols Lures blends bold size with a dynamic action to stand out in offshore waters. At 8 inches long and weighing 3.5 ounces, this lure carves a substantial silhouette that helps it become a focal point...

Meet the Rapala Ike’s Custom Ink DT06 Penguin CrankbaitBuilt on the trusted Dives-To design, this lure blends classic performance with Ike Iaconelli’s signature edits. Its three standout traits work together to create a subtle, life-like presence below the surface.Muted color palette: Ike’s approach places...

Overview The Uncle Josh Sea Strip is a time-tested trailer bait designed to bring motion and texture to your lure setups. Each strip runs 5 1/4 inches in length with a slim 5/8 inch profile, making it a balanced addition to your jig, spoon,...

Overview Designed to deliver a confident, natural swimming action right out of the box, the Rapala Skitter Walk 08 Black Chartreuse Head lure is built for a distinct walking-the-dog cadence. Its balanced body and weighted tail help keep the lure upright and stable as...

Meet Kalin 5G10-060 Lunker Grub Curtail Discover the Kalin 5G10-060 Lunker Grub Curtail, a soft plastic lure crafted for bass anglers seeking natural water motion. Built by Kalin in the United States, this lure carries a compact weight of 0.06 and features a distinctive...

Meet the Dick Nite Cerise Pearl Spoon #2, a lure that blends color, flash, and balanced action to invite bites in a range of water conditions. The cerise pearl finish catches light and mirrors movement, helping the lure stand out whether you are casting...

Precision depth control for targeted freshwater bass and panfish encounters The Rapala Countdown 05 is built for anglers who chase fish at specific depths. Its compact 2-inch blue body pairs with a deliberate sinking cadence, helping you reach suspended fish, locate those near weed...

Elevate your lure game with the Nickel Red Head Spoon #1The Dick Nite Nickel Red Head Spoon #1 is crafted to catch the eye on the water. The bright nickel body shimmers from every angle, while the bold red head delivers a high-contrast profile...

Meet the Zoom Trick Worm, the original floating worm that reshaped finesse fishing for shallow-water bass. Its buoyant, soft plastic rises just enough to enable a subtle, lifelike presentation that can entice wary bites. The Trick Worm’s slender, straight profile remains effective whether you...

OverviewMeet the Zoom Magnum II Worms, a bold 9-inch plastic lure designed to move with purpose through thick cover. This electric blue model comes in a convenient pack of 20, making it easy to cover hot zones, test new spots, and dial in your...

OverviewMeet the Berkley Gulp! Saltwater Jerk Shad in Pearl White, a 5-inch soft jerkbait designed for the inshore angler who hunts fish suspended in vertical cover. The bait’s lifelike action is driven by a supple, responsive tail and a subtle, salt-impregnated profile that mimics...

Overview Northland Tackle's FMS3-24 Forage Minnow Jig'n Spoon is a compact, durable lure designed specifically for ice fishing. At 1/8-ounce, it delivers a quick drop and responsive jigging action, making it suitable for probing shallow to mid-water depths where panfish often roam beneath the...

Overview The RAPALA Husky Jerk 8 is a compact suspending jerkbait designed for versatile fishing styles. Its balanced profile lets anglers cast confidently or troll at a relaxed pace while maintaining a steady course through the water. A built-in rattle chamber adds an audible...

OverviewBay De Noc 2YELLOWICE is a compact, 1-inch Swedish Pimple lure designed for ice fishing in cold-water conditions. Its light, 1/10-ounce profile allows for precise control, making it easy to tune your jigging cadence as you search the depths beneath the ice.The Crushed Ice/Yellow...

Overview Meet the Culprit Surf C720-10 Original Black board shorts, a versatile choice for coastal days. With a 7.5 inch inseam, they strike a balance between coverage and mobility, staying comfortable whether you’re strolling the shoreline or catching a quick dip. Crafted to prioritize...