Meet the Jackall Flickshake 3.8in Two Tone Dobworm Designed to perform across a range of fishing environments, this lure blends a curved-in straight-worm silhouette with a glossy roll that catches light and water movement. During each shake, subtle end waves ripple along the body,...

Meet Halco's largest member of the Max family. The MAX220-H87 Hoodlum inline minnow measures 220 mm and weighs 180 g, delivering a substantial presence in the water. Its slender silhouette and balanced profile inspire confident casting and controlled tracking, offering anglers a versatile tool...

Elevate Free Rig Bass Fishing with DB Uma Free The JACKALL DB Uma Free 4.5 Inch Tenaga Blue Flake is a soft bait built for free rigging, a technique that emphasizes natural motion and speed changes. Crafted with insights from pro anglers and Qintakuma,...

Meet the Berkley Max St Pulstale 4.2 inch Green Pumpkin, a classic shad tail soft lure designed to perform across freshwater and inshore waters. Each pack includes 6 pieces, each weighing 0.4 oz (11.0 g) and measuring 4.2 inches in length. The compact, balanced...

Sanhu 6-Inch Shad Swimbait Paddle Tail Lures Elevate your lure selection with Sanhu’s 6-inch shad swimbaits, designed to deliver lifelike action in a compact, versatile package. The paddle tail is engineered to move the entire body, creating a convincing swim that produces a noticeable...

Overview The FishLab MAS-10-SB Mackerel Soft Swimbait brings a lifelike profile and a dynamic paddle-tail action to the boat deck. Sized at 10 inches and weighing 16 ounces, this soft swimbait is designed to dive into productive depths quickly with a fast sinking cadence....

Versatile action for freshwater and saltwater adventures Sanhu 6-inch Shad Swimbaits deliver a lifelike swim with a hard-pounding paddle tail that moves the entire body, creating a distinctive flap and water displacement that can entice a strike. The realistic profile and tail motion are...

Authentic Beamfish Reprint for Ajing Meballing Introducing the Daiwa Ajing Meballing Gekkabijin Beamfish Reprint 1.8-Inch Clear Lure—a faithful recreation of the Beam Fish 1.8 that anglers asked us to bring back. This compact lure mirrors a small baitfish with a subtle face vibration that...

Overview The Storm Arashi Glide 19 Oikawa Mesu is designed for anglers who value predictable action and deliberate depth control. With a steady glide and carefully balanced profile, this lure offers a convincing presentation that can help you cover water efficiently, whether casting along...

Overview Discover the Fish WOW! Qty 100 Chartreuse Green 3-inch Squid Skirt. This new-in-pack set is designed for easy use and broad appeal across saltwater and freshwater environments. The bright chartreuse hue catches attention, while the soft plastic body and large eyes create a...

All-in-One Jigging Spoon Kit for Versatile AnglingThe CLAM Leech Flutter Spoon Kit in Lightning Size 10 brings together a curated mix of colors and action-driven spoons designed to cover a range of conditions. Built for both new anglers and seasoned enthusiasts, this kit blends...

Overview The Fish Arrow Flash J Split 4SW Luminova is a slim, 4-inch lure designed to deliver eye-catching flash and precise sound in a compact profile. Its classic Flash J action is paired with a split tail to create lively water movement that mimics...

Elevated design for reliable action The YAMASHITA Egi King Live 3 042 Luna White is built with a redesigned material and shape to deliver a sharper, more controlled dirt action. The braid sinker is engineered to reduce water resistance and bring the bait to...

Discover the Lobo Lures Green Machine Type Billfish Edition Marlin Tuna Sailfish Bullet Trolling Lure, crafted for offshore enthusiasts who chase big game. The Green Machine finish is a classic, instantly recognizable for its vivid color and streamlined bullet silhouette that slices through waves....

Introducing the GEECRACK Baobabhog EX 3.8-Inch Worm The Baobabhog EX is a soft plastic lure that blends classic hog-style appeal with a modern water‑driven profile. At 3.8 inches long, this melt‑texture crawfish worm is designed to move with the current, creating inviting water trails...

All-Season Performance in a Compact Spoon Meet the Sanhu Crocodile Spoon Lures, a 2oz heavy-duty spoon set finished in silver chrome. Built for durability in both saltwater and freshwater environments, these lures are ready to handle the demands of serious angling. The streamlined minnow-like...

MagBay Lures Mahi Morsel 9-inch LureThe Mahi Morsel 9-inch Lure from MagBay Lures brings pelagic performance to a compact, balanced profile. The orange and black color pattern, combined with a purposeful head shape, creates an inviting silhouette that can entice trophy pelagic fish as...

Overview Introducing the Pro Troll Proflash Lighted Flasher with Echip, a compact, high-tech addition to Pro-Troll’s lighted flasher lineup. Built for visibility and performance, this unit combines bright, multi-color pulses with a dependable activation system designed for practical fishing days and low-light sessions. Its...

Overview OCEAN CAT 10 Pcs 5.5-Inch Hoochie Skirts are saltwater trolling lures designed with a soft rubber body that delivers lifelike motion in waves and currents. The plastic head features 3D eyes, adding depth to the profile and helping the lure stay visible as...

Savage Gear 3D Rad Rat Bait — lifelike action for top predators Designed to reproduce the look and motion of a real rat, this 1 oz white bait features a precision body that produces authentic water displacement. The result is a lure that catches...