Meet the Vexan Super-D Swimbait Engineered for serious freshwater fishing, the Super-D Swimbait blends a 4.7-ounce body with a 9-inch silhouette and a 14-inch tail. Its lifelike movement, curly tail action, and holographic eyes mimic real forage, helping attract bass, musky, walleye, crappie, and...

Discover the Vexan Mag Super-D Swimbait The Mag Super-D Swimbait is an 8-ounce lure with a 12-inch body that stretches to about 18 inches with the tail. Designed to move with a natural, lifelike glide, it features curling tail action and holographic eyes that...

Overview The Megabass Deep-X 100 LBO Crankbait redefines compact crankbait performance. Built around the LBO II (Linear Bearing Oscillator) system, this lure delivers immediate dive response with a streamlined silhouette that stays in trim during retrieves. Its small, precise profile is designed to cut...

The Rapala Jointed Shad Rap is a two-piece plastic lure inspired by the legendary Shad Rap, designed to mimic a frightened, panicked baitfish. Its distinct construction helps create a believable silhouette and natural movement that attracts predatory fish in a range of scenarios. In...

Meet the Mag Super-D Swimbait from Vexan, an 8-ounce lure designed to mirror live bait with natural, lifelike movement. The 12-inch body paired with an 18-inch tail creates a convincing profile that can draw attention from bass, musky, walleye, and crappie as you vary...

The Currican Vallarta Marlin Lure from MagBay Lures blends offshore performance with a standout color to help you cover water where pelagic species roam. At 10 inches, this lure lands with confident presence and a cupped face that generates a distinct wake and lift...

Meet Pro-Troll ProFlash Lighted Flasher Designed for anglers who value clear visibility and straightforward maintenance, the ProFlash Lighted Flasher is an 11-inch lure system with a striking lighted profile. The light chrome fishscale finish reflects ambient light from the surface to deeper water, making...

Overview Meet the Vexan Mag Super-D Swimbait, a purpose-built freshwater lure designed to entice a wide range of game fish. The 12" body, extending to 18" with tail, delivers a convincing live-bait silhouette with a lively curly tail that moves with natural realism when...

OverviewThe Megabass DEEP-X 100 LBO redefines deep-cranking with a compact silhouette and the LBO II Linear Bearing Oscillator. This design dives quickly and tracks with minimal resistance, helping you cover water efficiently and target productive zones with confidence. How it worksThe LBO II system...

Overview Meet the Vexan Mag Super-D Swimbait in the Dark Side Sucker pattern—a premium 8 oz lure with a 12" body and an 18" tail. Its lifelike swimming action, curly tail motion, and holographic eyes are designed to mirror live bait and entice predators...

Overview The Duo ACC0016 Beach Walker Flipper Z36 Lure blends a compact profile with a zinc body to deliver a deliberate, slow appeal in the water. At 3.3 inches long and weighing 1.2 oz, it strikes a balance between casting efficiency and steady in-water...

Meet the Zoom 140054 Z Craw Worm In Watermelon Red, the Z-Craw Worm delivers a balanced blend of bulk and finesse. The lure combines the familiar, rugged body of Zoom’s Mag Finesse worm with the tail action that made the Z-Craw a favorite. At...

Experience the Megabass Dyna Response Lure The Megabass Dyna Response Lure is a precision-made sinking jig designed for fast rising, crisp vibrations. Measuring 58 mm (2.3 inches) and weighing 1/2 oz, this jerking Gill model blends a slim, hydrodynamic silhouette with a specialized metal...

Zoom Z-Craw Worm: A smart blend of bulk and finesse The Zoom Z-Craw Worm fuses the body of Zooms Mag Finesse worm with the tail action of the famous Z-Craw, delivering a profile that appeals to fish in a range of scenarios. This 6.75...

Meet the Z-Craw Worm The Zoom Z-Craw Worm blends two proven designs into a single, versatile finesse lure. Measuring 6.75 inches, it delivers a substantive, lifelike presence while preserving subtle tail action that can trigger decisive bites across a range of conditions. Sold as...

Overview Introducing the P-Line Twin Tail Squid, a soft plastic imitation built for diverse saltwater fishing scenarios. The 9-inch model in Pink Glow Glitter catches light and movement in the water, helping your rig stand out under varying sun and tide conditions. Realistic details...

Overview The MagBay Lures Desperado Series Wahoo Lure in Skipjack color blends rugged durability with an eye-catching underwater presence. At 8 inches, this deep-diving Marauder-style lure is engineered to reach productive depths and deliver a lively swim that can entice pelagic species on offshore...

Rugged design meets lifelike action The Zeke Rack Worm 8in by Geecrack blends a full-bodied ribbed profile with a modern lure design. At 8 inches, it offers a substantial silhouette that still moves with lifelike flexibility in water. The ribbed body flexes with each...

Meet the Megabass Megabus SuWITCH Aurora Reaction, a floating lure designed for adaptable presentation on busy days on the water. Built around XPOD’s Itio technology, the Transformation System (PAT.), it’s a single lure that can shift its behavior during casts, retrieves, and pauses. This...

Meet the SPRO BBZ-1 Rat 25 Brown Designed and refined over two years by SPRO pro-staffer and lure-designer Bill Siemantel, the SPRO BBZ-1 Rat imitates a small rodent with careful realism. This brown-labeled rat lure is sized for versatile topwater presentations and is ready...