Meet the Bio Gill Soft Swimbait family The Bio Gill Soft Swimbait line from FishLab reimagines a classic forage pattern with a lifelike silhouette and subtle kicking action. The SBR-5-DB in dark bluegill finishes a natural, water-washed profile that is built to feel responsive...

OverviewIntroducing the Missile Baits D Bomb, a bulk 25 count 4.5 inch creature bait designed for pitching and flipping into tough, weedy, or snag-heavy zones. Its ribbed body displaces water, creating a pronounced fall that helps the lure reach the strike zone with purpose....

Overview The FishLab Bio Gill Soft Swimbait line models lifelike forage through a soft body that mimics natural movement as it sinks. The Ghost Bluegill color offers a realistic silhouette in a variety of water conditions, and the pre rigged design makes quick setup...

Overview Meet the Rapala CountDown Elite 3-inch gilded silver shad lure. This sinking hard bait blends a compact minnow silhouette with a reflective finish that catches light in clear water. Its balanced weight and realistic swimming action are designed to entice strikes from multiple...

Overview The Rapala X-Rap Long Cast in Green Mackerel is a suspending jerkbait designed for anglers chasing bass, walleye, and pike. Its compact 4-3/4 inch profile, paired with a 1-1/4 oz weight, delivers a balanced feel in hand and on the retrieve. The Green...

Targeted Depth, Realistic Action The Rapala CountDown Elite Minnow Lure is crafted for anglers who want to dial in their depth with confidence. Its controlled sinking action helps you reach specific layers in the water column, making it easier to explore trout streams, bass...

OverviewThe Spro Wameku Shad 70 Rayburn Red is a lipless crankbait designed with input from America's top anglers. It blends aggressive on-water presence with nuanced finesse, giving bass anglers a versatile tool for varied presentations across seasons and waters.Key design traits A lipless form...

Overview The Spro Wameku Shad 70 Delta Craw is a lipless crankbait designed for modern bass fishing. Its distinctive acoustic profile works with water to deliver a steady, attention-grabbing rhythm, helping the lure communicate with bass through sound and vibration. Built with practicality in...

Meet the Mack’s Lure Double D Dodger in Pearl UV The Mack’s Lure Double D Dodger, sized at 5.8 inches, blends a classic dodger silhouette with a patent-pending stop-and-go motion. This combination brings your lure presentation to life in the water, creating a lively...

Overview The LUCKY CRAFT Super Sammy 132 (110 Bone Shad) is a floating topwater lure designed to wake the water and draw attention with a crisp silhouette and lively surface motion. Its compact 5-1/3 inch profile and 1 oz weight offer a balanced feel...

Elevate your lure presentation with the Mack's Lure ScentFlash Paddle Flasher Meet a precision-built inline spinner designed to fuse scent, light, and motion into a single, effective package. The ScentFlash Paddle Flasher stands 8 inches tall and features a long, 11-inch rotating flasher body....

Mack's Lure Double D Dodger 5.8in Hot Pink Elevate your trolling setup with the Mack's Lure Double D Dodger in vivid Hot Pink. This 5.8-inch dodger blends classic dodger action with a patent-pending stop-and-go cadence, designed to add energy and visibility to your lure...

Overview Discover the Rapala HTIP Otus 6.7in Hot Tiger Pike, a carefully engineered hybrid lure that blends a sturdy ABS body with a responsive soft PVC tail. This combination is designed to deliver convincing motion and depth control, making it a versatile option for...

LUCKY CRAFT Super Sammy 132 — Floating Topwater Lure in 419BP Golden Shiner Designed for surface-focused presentations, the Super Sammy 132 delivers buoyant, eye-catching action that mimics a fleeing baitfish. At 5-1/3 inches long with a 1 oz weight, this lure balances visibility with...

Overview The SP-ORCA Baby is a compact subsurface lure designed for offshore anglers chasing finicky pelagic species that key in on smaller baits. Its small profile hides a robust core, helping you cover water efficiently without sacrificing casting distance. Design and performance Its lead...

Overview The SHIMANO TP-ORCA Floating 160 Squid lure combines buoyant balance with a purpose-built profile to cover water efficiently. Designed to float, it presents a lifelike silhouette across a range of depths and conditions, helping you reach productive zones without sacrificing control. This lure...

Overview The X-Rap Magnum Xplode 130 blends rugged build with explosive surface action, designed to entice predatory fish across freshwater and saltwater environments. Its thick-walled ABS body is constructed through wire for strength, while maintaining a balanced profile that supports long casts and steady...

Designed with the pros, built to perform Drawing from decades of field-tested feedback, the Northland UV Forage Minnow Spoon blends a compact silhouette with UV-activated shine. Weighing 1/8 oz, it cuts through the water with a clean flutter and a subtle flash that mimics...

Realism that attracts the big bites Designed to convince even wary predators that they’re chasing the real thing, the Savage Gear 3D Line Thru Pike bait is sculpted from a precise 3D scan of a jack pike. The result is a silhouette with authentic...

Overview New in the pack, Fish WOW! presents a five-piece set of White 6-inch Chase Squid Skirts. Each lure features a solid body paired with oversized 3D squid eyes that catch the light and add depth to any retrieve. The package is ready to...