Hybrid design for versatile action The Rapala 5W-50UV X-Wrap Otus blends a durable ABS body with a soft PVC tail to deliver a lifelike silhouette and responsive tail kick. Measuring 6.7 inches (17 cm), this lure balances presence with a compact form that performs...

Overview The Halco Laser Pro 190xdd-H53 is built for demanding bluewater trolling and is recognized by anglers as a reliable option for pelagic pursuits. The White Redhead finish reflects light in the swell, creating flashes that catch the eye of passing gamefish. A bulletproof...

Overview Introducing the Halco LP190XDD#R15 Chrome Pink Laser Pro 190XDD, a high-visibility deep-diving lure designed for serious anglers. The Chrome Pink finish catches sunlit flashes that cut through water, helping the lure stand out as it traces action in mid-water and near structure. Built...

Overview The Nomad Design Riptide Sinking is a sub-surface stickbait designed to deliver a distinct, erratic action that attracts attention at various retrieves. Its sinking behavior lets you explore mid-water zones where target fish often feed. What makes it stand out Lifelike wobble and...

Overview Meet the Nomad Design Madscad 115 Sinking SW Twitchbait, a versatile lure built for the demands of inshore and estuary fishing. Its 4-1/2 inch body weighs 1-1/2 oz, presenting a balanced profile that pairs responsive action with long casting potential, even against a...

Meet the Nomad Design Madscad 95 Sinking The Madscad 95 is a 3.75-inch sinking stickbait designed for long-range casting and versatile retrievals. It can be worked slowly for a subtle roll or snapped back with quick bursts, while pause-and-retrieve maneuvers produce an erratic, fish-attracting...

Meet the Nomad Design Madscad 115 Sinking SW Twitchbait The Madscad 115 is built for coastal anglers who chase snook, striped bass, redfish, sea trout, and other inshore species. Its compact 4-1/2" profile and 1-1/2 oz weight help you cover water efficiently, from sunlit...

The Megabass Magdraft Freestyle 6-inch Un-Rigged Soft Swimbait in Nude Rainbow reimagines a proven performer with smarter rigging options. Its design preserves the hard-thumping tail and head shake anglers expect from the Magdraft series, while a snub-nose profile, a pre-cut belly, and a recessed...

Meet the Nomad Design Madscad 95 Sinking The Madscad 95 is a mid sized sinking lure designed to cover mid to lower water columns with confidence. At 3.75 inches, it feels balanced in the hand and casts smoothly across a wide range of setups....

Overview Meet the Shelt 15 Pcs Unpainted Fishing Silent Sinking Lipless Hard Lures Blanks. These unpainted blanks invite your creativity while delivering a compact, water friendly silhouette that tracks smoothly through the water. The set emphasizes versatility and practical handling, letting you build personalized...

Meet the Halco Laser Pro 190xdd-H79 Stripey The Halco Laser Pro 190xdd-H79 Stripey is a bluewater trolling lure designed to tempt pelagic gamefish when options are many offshore. Its profile and flash are crafted to draw strikes as you cover distance across the water,...

Overview The Dockside Matrix Shad Pro Holy Joely is a 3-inch soft plastic lure crafted for saltwater anglers who appreciate versatility. This unrigged bait is sold in a 25-pack, delivering a palette of bright, lifelike colors that move with the current and invite curious...

Meet the Tuna Tidbit: a compact powerhouse for pelagic action From the MagBay Lures lineup, the Tuna Tidbit in Green is sized just over 5.5 inches, a versatile profile designed to entice a range of large gamefish. The cupped face and shimmering abalone shell...

Overview Designed for a bold, shifty glide and a hard-thumping bite, the Megabass Magdraft 6-Inch MB Gizzard swimbait excels at generating tail-kick action and water displacement during mid-range retrieves. Its profile and buoyancy are tuned to deliver consistent vibrations that predators can feel along...

Overview Real Fish Bait presents a 4-inch Sanddab Lingcod Jig Rig designed to entice bottom-dwellers with a lifelike profile. This 4‑pack combo includes two jigs per pack, giving you four total jigs ready to pair with your favorite jighead and get you on the...

Introducing the Megabass BIG GABOT The BIG GABOT expands on the Pony GABOT concept with a larger profile designed to attract bigger bass while preserving the familiar, smooth catamaran mouth. The tail skirt sits farther back, nudging the center of gravity toward the rear...

OverviewThe Megabass Big Gabot #08 MB Gizard is a high-detail lure designed to deliver lifelike movement and inviting vibration across a range of water conditions. Its sculpted profile, balanced action, and credible presence in the water help create natural reads during retrieves, making it...

Overview The Megabass Big Gabot Frog is a compact 3-inch topwater lure built for surface action that draws attention with a crisp, wavering presence on the water. At 3/4 oz, it strikes a balance between solid casting and buoyant surface play, helping you cover...

OverviewIntroducing the Pro Troll PFH11-796 Proflash Lighted Hotchip Flasher with Echip, a compact trolling accessory designed to add visibility and action to your presentation without overwhelming your lure. Built for anglers who value signaling, reliability, and ease of use, this flasher blends bright visuals...

Enhance your trolling presentation with bright, multi-color action The Pro-Troll ProFlash Lighted ProChip Fin Flasher with Echip combines a patented kicker fin on the back with a water-activated light. When the lure meets water, the device springs to life with a tri-color display that...