Overview After three years of testing and refinement, Pro-Troll introduces the ProFlash Lighted Flasher series. The Glow Green Hot Chip model combines bright, attention-grabbing light with a rugged in-water presence, designed to perform during long days on the water. Its crisp glow and durable...

OverviewMeet the Rapala X-Rap Long Cast 12 Blue Mackerel, a suspending jerkbait built for anglers who value long-range accuracy and striking presence. Its blue mackerel finish paired with a responsive profile delivers a distinctive darting motion that can entice predatory fish across a variety...

Overview The Dual Pitch 108 Pencil from 13 FISHING brings a smart, two-channel sound design to a compact walking lure. Built to adapt to changing retrieves, it blends distinct pitches with a streamlined silhouette that catches attention in varying water conditions. This lure emphasizes...

Overview The CLAM 12788 Leech Flutter Spoon Kit is a compact, ready-to-fish solution built for ice anglers who want a confident start on the ice. At its core is a 1/8 ounce Leech Flutter spoon in Size 10, paired with a selection of the...

Overview The Lobo Lures Big Chugger is a cupped-face, soft-head trolling lure designed to spark curiosity on pelagic days. Measuring 9 inches with a 1.250 inch diameter, this lure combines an outer and inner skirt with a 3D eye cue to create a distinct...

OverviewEgret Baits expands its freshwater lineup with the 5-inch Vudu Shad in Silver Mullet, sold as a convenient 2-pack. Built from the brand’s TOUGH AS HELL TPE, these soft plastics strike a balance between pliability and resilience, helping the lures hold shape after contact...

Experience the original big bait action The Rapala Big Bait Super Shad Wrap in Live Perch PEL color blends classic balsa craftsmanship with a floating profile that creates a lifelike, inviting wobble. At 5.5 inches long and about 1.6 ounces, this lure balances buoyancy...

Meet the Fish WOW! 8-inch Flying Fish Rig Discover the 8-inch Flying Fish Rig finished in a striking blue glitter, a lure designed for flexible water tactics. Whether you’re slow trolling behind the boat or suspending from a kite, this lure blends motion, color,...

Big-Game ready lure with a proven track record The Halco Sd150-H81 Slidog in Liquid Lime is built for serious offshore sessions. At 6 inches and 3 ounces, this sinking sliding stick bait carries enough mass for long casts while maintaining a sharp, diving action...

Overview When offshore chasing big predators, you want a lure that blends distance, depth, and durability. The Halco Slidog 150 delivers a commanding profile, sinking steadily as you retrieve and gliding with a controlled sliding action that stays true in chop. The 150-size weight...

Overview Meet the Shimano Current Sniper 140S in Bone White, a purpose-built sinking stickbait designed to maximize distance and deliver a versatile, lifelike swim. The slim, sand eel-inspired profile pairs with Shimano’s Jet Boost technology to achieve impressive casting reach, helping you cover more...

Meet the Nomad Chug Norris Popper 120-4.75in Calipso The Nomad Chug Norris Popper 120-4.75in Calipso is built for topwater action with a vibrant Calipso finish that catches light and draws attention to surface commotion. Its compact 4.75 inch profile balances casting reach with a...

Meet the Madscad 150 Sinking SW Twitchbait Designed for inshore adventures, the Nomad Design Madscad 150 Sinking SW Twitchbait blends a lifelike profile with modern performance. The fireball red head catches light as the lure dives, creating a vivid silhouette that helps fish notice...

Overview The Nichols Lures 8FS8-35 Ben Parker Magnum Spoon in Gizzard color is a bold, dependable choice for anglers targeting larger game. This 8-inch spoon weighs 3.5 oz, designed to deliver confident presence straight from the tackle box and into the strike zone. With...

Overview The Nichols Lures Ben Parker Mini Magnum Flutter Spoon delivers a compact yet impactful option for anglers chasing big bass. While smaller than its larger sister, it carries the same silhouette, contour, and flashy flutter that attract attention in different forage scenarios. The...

OverviewThe Nichols Lures FS8-118 5-Inch Lake Fork Flutter Spoon in Gizzard finishes a classic flutter with modern hardware for versatile lake fishing. Its balanced body sinks with a shimmering, natural fall, while the flashabou accents catch the eye in sunlit water. Anglers often find...

Overview Meet the Nichols Lures 6FS8-25 Ben Parker Mini Magnum Flutter Spoon. A slightly smaller package than the big-mountain version, it preserves the same contour and big-fish appeal while offering a versatile option for matching a wide range of forage. Its compact 6-inch, 2.5-ounce...

Overview The Rapala RipStop Elite Blue is a versatile swimbait designed to attract a wide range of gamefish. Its reflective Elite Blue color and balanced profile are built to perform across varying light conditions, from bright sun to overcast days. While the lure’s construction...

Overview Introducing the Taco Marine COK-0004G-2 Outrigger Glass Ring Pair. This twin ring set is designed to complement classic outrigger configurations with a clean, low-profile silhouette that respects the lines of your boat. While performance can vary with setup and conditions, the pair is...

Meet the LUCKY CRAFT LC 1.5SSR, a wobbling, floating lure crafted for freshwater bass near the surface. This compact bait blends a lively action with dependable buoyancy, offering an inviting profile that entices strikes without diving deep. The 146 to Chart color blend adds...