Versatile, easy-to-use spoons for multi-species fishing Fish WOW introduces a five-piece Kast Spoon set designed to spark action in both freshwater and saltwater adventures. Each lure weighs one and a half ounces, with an overall length around 4.5 inches and a 2.75 inch body....

Meet the Madscad: Nomad Design's Sinking Stickbait The Madscad is crafted for anglers who want a single lure that adapts to many moments on the water. Its sinking profile helps reach deeper ambush zones, while a tunable action lets you adjust speed and rod-tip...

Meet the Fish WOW! 8pcs Twin Tail Perch Grub Engineered for saltwater adventures, this eight-piece set blends rugged durability with flexible tail action. Each lure weighs roughly 1.6 oz and runs 8 inches long; with the tail extended, the profile reaches about 10 inches,...

Overview The Hot Spot 572 Moon/Jelly 11 Flasher White is designed to capture attention with a bright, ultraviolet reflective finish. The pigment creates a sparkling visibility in the water, helping the lure stand out at greater distances than models without this feature. Built with...

Overview Hot Spot Flashers are widely recognized for their outstanding quality and their role in attracting fish when used as terminal tackle in trolling setups. The Moon Jelly color combination delivers a bright, reflective flash that can help your lure stand out in a...

Discover the Luhr Jensen K14 Kwikfish Rattle Lure The Luhr Jensen K14 Kwikfish Rattle lure combines compact design with bright color and a persistent wobble that can help you cover water efficiently. The chartreuse base paired with pink dual dots creates a high-contrast silhouette...

Meet the Luhr Jensen 0 Dipsy Diver in Fish Candy Blue UV, a directional trolling diver designed to place lures across wide zones with a single boat. Its rounded body creates deliberate multi-directional action, and when you shift the base plate to port or...

Overview Meet the Luhr-Jensen 3 Dipsy Diver Magnum in Fish Candy Purple UV, a versatile trolling trio designed to maximize water coverage. The Magnum build features a distinctive round profile and a directional base plate, enabling subtle shifts in tracking that help you cast...

Overview The Rapala HLW SSDR16-HLW Shad Super Shadow Wrap is a bass-focused lure designed for deliberate, controlled presentations. At 6.3 inches long and weighing 2.7 oz, it delivers a tangible presence in the water. The Halloween HLW color blends dark tones with reflective accents...

The Megabass Vision 110+1 GP Stain Reaction Jerkbait is a purpose-built deep-diver crafted to lure bass with a convincing, lifelike presence across water columns. Engineered to reach depths of up to 9 feet, it gives you access to mid-to-deeper zones where fish often hold...

Overview Meet the Paul Brown's SDXL19 Soft-Dine XL, a big‑game lure crafted for anglers who value realism and versatile presentation. With a streamlined silhouette and multiple finishes, this lure brings lifelike motion to saltwater action, from blue-water sessions to open-bay trolling. Key benefits Available...

Overview The Megabass Sonicside crankbait is built to meet the exacting standards of national pro staff, delivering a tight, high-pitch action that excels in cold water. Its robust 1mm circuit board lip is reinforced by a sturdy support, unlocking impressive casting distance and stable...

Overview The Paul Brown SD19 Soft-Dine is a compact big‑game lure designed for serious anglers who value lifelike action and high visibility. This model measures 2 5/8 in in length and weighs 3/8 oz, with the Opening Night color choice aimed at catching attention...

Meet the Rapala Super Shadow Rap in Blue Spirit, a larger, lifelike lure designed to reach deeper water where predatory fish hunt. Its broad, convincing profile and strong lateral action grab attention as it glides through the water, imitating a wounded baitfish just enough...

Meet the Pro Troll PROFLASH Lighted Flasher Engineered for visibility and action, the PROFLASH Lighted Flasher from Pro Troll pairs a patented back kicker fin with a water activated light. When deployed behind a lure, this 8 inch flasher adds motion and a bright,...

Experience topwater action with the Whopper Plopper 130 Chrome Black The River2Sea Whopper Plopper 130 in Chrome Black combines a 5-inch, 1 3/8-ounce profile with a purpose-built tail that flexes with the retrieve. Built to withstand contact with structure and aggressive strikes, its flexible...

Overview for Shallow-Water Success Meet the SPRO RKrawler MD 55 Phantom Watermelon, a purpose-built crankbait designed to perform in tight, shallow water. Its compact 55mm body slips through cover with a tight, practical wobble that can entice curious bass and other predators. The lure...

Overview Meet the SPRO SRCMD55GCW RKCrawler MD 55 Green Craw, a purpose built shallow water crankbait from 13 FISHING. Crafted to help bites reach the livewell, it blends robust hardware with a subtle underwater feel to attract fish across near shore flats, weed edges,...

Overview Meet the LUCKY CRAFT Pointer 78SP, a compact 3-inch jerkbait designed for freshwater fishing where finesse meets bite-worthy action. Its low center of gravity and brass weights create a distinctive vibration that comes alive during pauses, helping the lure feel present even when...

Meet the LIVE TARGET Baitball Rig – Medium Smoke Silver The LIVE TARGET Baitball Rig in Medium Smoke Silver brings a lifelike baitfish profile to the water, designed to spark interest from predatory fish across freshwater and saltwater setups. The Smoke Silver finish creates...