Meet the LIVE TARGET Baitball Small Pearl White Silver Lure The LIVE TARGET Baitball Small Pearl White Silver Lure combines a compact silhouette with a shimmering, pearl-white body and reflective silver accents. It mirrors the motion of small prey in the water, inviting predators...

OverviewMeet the River2Sea CL-TN130/28 Chris Lane Bluegill, a 5-inch topwater prop bait designed to wake the surface and invite curious fish to explore. The Bluegill color is tuned for visibility across a range of water conditions, and the 0.75-ounce profile sits comfortably in the...

Overview The River2Sea CL-TN130/14 Chris Lane is a topwater prop bait designed to deliver surface action with a distinct wake and flash. Its bone finish catches light as it skims across the water, helping you spot the lure and gauge your retrieve with ease....

Meet Missile Baits MBT48-GP The 48 Soft, a versatile 4.8 inch stick worm designed for a wide range of freshwater setups. Made from durable plastic in the United States, this green pumpkin color adds a natural look to your rig and can be used...

OverviewMeet the Rapala X-Rap Saltwater 12 Mangrove Minnow. This lure is designed for saltwater fishing and is listed in the catalog as a fishing hook. The model name signals a mangrove minnow profile that aims to mimic a small baitfish in coastal and mangrove-edge...

Overview Meet the Jackall JRERA110-HLHA Rerange 110 HL Hasu, a compact hard jerk bait designed to deliver sharp, reactive action and precise casting. With a 4.3-inch body and an approximate 0.5 oz weight, this lure is built for confident retrieves and believable motion that...

Overview The Rapala X-Rap Saltwater Jerkbait in the Pinfish pattern delivers a compact 5-1/2 inch profile with a 1.5 oz build that's ready for both nearshore and offshore adventures. Its aggressive, darting action is designed to trigger reaction strikes from predatory fish as it...

Rapala X-Rap Long Cast 12 Purple Mackerel: Long-Range Lure for Open Water Meet the Rapala X-Rap Long Cast 12 Purple Mackerel, a lure designed for long-range casts and a lifelike twitch. The 12-size profile paired with a Purple Mackerel finish creates a vivid silhouette...

OverviewThe Squidnation Slammer Chugger 10 Pack in neon green combines compact size with bold water movement, helping your trolling spread stand out in offshore conditions. Each head features an 11 mm diameter and a 3-inch length, a balanced profile that creates wake without crowding...

Meet the Jackall JRERA110-HLSILS Rerange 110 HL Silver Shad The JRERA110-HLSILS Rerange 110 HL in Silver Shad from Jackall blends compact design with a bright, eye-catching finish. This lure emphasizes lightweight handling and a straightforward, battery-free setup, making it a practical choice for anglers...

OverviewMagBay Lures Hybrid Wahoo Bombs offer a purpose-built option for saltwater anglers who chase Wahoo and tuna across blue water. The 6-inch, fully rigged design pairs a heavy duty lead head with a variety of color skirts to create a striking, fish-attracting profile that...

The Squidnation Slammer Chugger 10 Pack in Red delivers compact, high-visibility trolling action designed to place a clean, responsive lure in the water. With a head diameter of 11 mm and a total length of 3 inches, this tiny enhancer moves water effectively while...

Overview When chasing offshore game like wahoo, a well-tuned lure can make the difference between a missed strike and a lightning-fast hookup. MagBay Lures Hybrid Wahoo Bombs combine a rugged 6-inch profile with shimmering Mylar skirts and a sturdy lead head to entice fast-moving...

OverviewThe Jackall JRERA110-SGTH Rerange 110 SG Threadfin Shad is a versatile lure designed for anglers who value natural motion and reliable action across retrieves. The lure presents a lifelike threadfin shad silhouette in a compact, streamlined body that tracks true whether you cast near...

Overview The Live Target SFS110MS562 Sunfish swimbait is designed to imitate a bluegill in both profile and color. Its multicolored bronze finish catches light as you reel, inviting confident strikes from freshwater targets. With a balanced 4 3/8-inch length and a compact 7/8-ounce profile,...

Overview Meet the LIVE TARGET SFS130MS562 Sunfish swimbait — a 5-inch, bronze and bluegill patterned lure designed to deliver a credible sunfish silhouette with lifelike movement. This model is part of the renowned 130 Series and features a balanced, mid-depth presentation ideal for anglers...

OverviewThe Jackall JRERA110-SESHII Rerange 110 Secret Shad II is a thoughtfully designed freshwater lure that blends a lifelike profile with controlled action. It is built to engage predatory fish across a range of water conditions, offering angler friendly handling and versatility for varying scenarios.What...

Introducing the Keitech FS78422 Sight Flash, a 6.8-inch swimbait engineered to deliver a natural, lifelike swim and a compelling silhouette in the water. The fusion of a two-tone color injection and salted plastics creates balanced action that responds to every retrieve—slow, medium, or fast—without...

Engineered for Freshwater Toughness Meet the Rapala BX Brat, a compact yet rugged square-bill lure that pairs a lightweight balsa core with a tough copolymer armor. This combination delivers a durable profile that holds up under snag-prone cover while maintaining a confident, steady glide...

Hybrid Wahoo Bomb 6-inch: Fully Rigged for Offshore Casting When you’re chasing trophy offshore game, every lure in your spread should earn its keep. The MagBay Lures Hybrid Wahoo Bomb is engineered to stand up to saltwater scrutiny, delivering a bold silhouette, reliable depth,...