Overview The Mack's Lure Double D Dodger in Pearl UV is designed to accompany your favorite lure with a distinctive dodger motion and a measured stop-and-go cadence. Sized at 7.6 inches, its balanced silhouette moves through the water with a lively shimmer that catches...

Gibbs Delta Skinny G Spoon from Trap Shack Meet a compact, balanced spoon designed for versatile angling. The Gibbs Delta Skinny G Spoon blends a slim profile with a sturdy build, maximizing casting distance while delivering a lively wobble that catches the eye in...

Overview Meet the Matrix 3in Shad P Champ soft plastics, a compact lure designed to deliver lifelike action without complicating your setup. The 3 inch profile strikes a balance between subtle charm and enough presence to attract attention in varied water conditions. The Shad...

Bigwater performance meets soft, durable action The Z-Man HeroZ delivers a 10 inch elongated fish shape designed to entice large predators in a wide range of saltwater and freshwater environments. Built with ElaZtech it stays incredibly soft while offering tear resistance, giving you a...

The Shimano Current Sniper Sinking Stickbait in Green Mackerel blends a sand eel like silhouette with smart internal mechanics. It is designed for anglers who value distance, reliability, and a natural water entry that helps the lure swim with authority when retrieved. The 120S...

Overview Meet the Z-Man HeroZ, an oversized 10-inch soft jerk bait designed for serious big-water fishing. Its elongated, lifelike silhouette invites bold strikes from wide-ranging predators, from offshore residential zones to northern lakes where big targets roam. The lure’s soft feel blends with a...

Drawing on GREATHUNTING's enduring fishing heritage, the Megabass 36613 Great Hunting 45 Flatside Sea Salmon Fry reimagines a classic 45mm minnow for saltwater and native trout fishing. This lure nods to the company's GH55 lineage with a focus on balance, speed, and lifelike action,...

OverviewMegabass 36651 Great Hunting 50 FlatSide FS Takumisetsuki Ayu is a compact minnow designed for precise control in rivers and streams. Building on a legacy of the Great Hunting line, this 50mm model channels evolving balance ideas with a modern flatside profile that resonates...

Overview Brad's Super Bait is a patent-pending bait-holding lure designed to deliver a vigorous rotating action. The 2-pack Lucky Charm offers versatility on the water with a compact profile that can appeal to a range of freshwater game fish, including Chinook, Coho, Lake Trout,...

Unlock big-water potential with HeroZ The Z-MAN HeroZ is an oversized, 10-inch fish-shaped jerk bait engineered with ElaZtech. This combination delivers a distinctive, soft yet durable action designed for big-fish targets across coastal and freshwater environments. While the bait is soft, its engineering emphasizes...

Northland Reed Runner Magnum Double Willow Spinnerbait 1oz – White Bass Gold/Nickel Designed to mimic a range of surface prey, Northland Tackle's Reed Runner Magnum presents a lifelike profile that can grab attention across varying light and water conditions. The soft hollow body delivers...

OverviewMeet Shelt’s 5-piece set of unpainted lure blanks, designed as a sturdy, DIY-ready foundation for pike and muskie projects. Each blank offers a clean canvas with a smooth surface that welcomes your preferred paints, decals, and hardware. The result is a personalized predator lure...

Live Target TRS131MS712 Trout Parr Swimbait — 5-Inch, Multi-Color Finish Elevate freshwater fishing with a lure designed to mimic a young trout parr. The 5-inch body paired with a 1.25 oz weight delivers balanced casting and retrieves, while the Silver-Olive finish catches light in...

Overview Meet the Shimano Blue Sardine Current Sniper Sinking Stickbait (OL212PEBS). This slender, sand eel–like profile is designed to slice through water with a natural, lifelike presence. The lure feels balanced in hand and offers a convincing water impression that can help anglers connect...

IntroductionDesigned for dedicated native trout anglers, Megabass brings modern refinement to a classic profile with the Megabass 36652 Great Hunting 50 Flatside (FS) AL Indicator Yamame. This compact minnow blends a precise 50mm body with fast-sinking action to help you target deeper lanes and...

Overview The Blitz Blade is a purpose-built blade bait designed to deliver a strong, attention-grabbing presentation in both freshwater and saltwater environments. Weighing 3.5 oz and measuring about 5 inches, it makes a substantial presence in the water and invites aggressive follows. Key benefits...

Meet the Acme Tackle Hyper-Glide Fire Tiger, a compact 2 inch lure designed to spark action in a variety of fishing situations. The Fire Tiger color pattern combines bright oranges with greens and bold black accents, crafted to catch the eye and mimic natural...

Overview Meet the RONZ Big Game Med Heavy Duty Series 10inch lure, a purpose-built option for offshore trolling and casting. The lure measures 10 inches in length and weighs 4 ounces, delivering a substantial presence in the water. It features a fixed, ultra-sharp Owner...

Overview The Yo-Zuri Surface Cruiser is a versatile topwater pencil popper designed to spark exciting surface interactions across shorelines and offshore edges. At 150 mm (6 inches) in a bone color, this lure creates a distinctive wake and popping cadence that appeals to predatory...

Overview The NORIES Worm Escape Twin Coverdawn #442 reimagines a classic soft lure with a bold, dual-paddle action. Its voluminous body works with a straight water-pressure shape to produce a sparking glide through lifts, falls, and steady retrieves. In the water, this lure creates...