Overview Meet the Megabass Magdraft Lure, a 6-inch nude bass model designed for balanced action and versatile retrieves on the water. Its slim silhouette and thoughtful weight distribution help maintain a steady swim at various speeds, giving anglers a dependable tool for different scenarios....

Overview The Luhr-Jensen 1 Krocodile (Treble Hook) Silver Reflex is a compact minnow lure designed for multi-species fishing. Its bright Silver Reflex finish catches light from multiple angles, inviting curious bites in both clear and stained water. The lure’s compact profile pairs with a...

Overview The Livingston Lures Howeller DMC Plus Crankbait in Guntersville Craw color blends a lifelike crawfish silhouette with modern sound and motion. Its compact body is designed for precise control, helping you maintain consistent contact with structure and cover. When you reel, the lure...

Engineered through two years of refinement, the Megabass S-Crank 1.5 Sexy Shad redefines the square-bill crankbait. Its patented S-CRANK profile pairs a tight, enticing wobble with a smart wandering retrieve that pushes away from center and back toward it. This deliberate slalom-like action is...

Meet the Megabass S-Crank 1.2 Refined over years of field testing, the Megabass S-Crank 1.2 MEGABASS Sexy SHAD delivers a patented square bill and an erratic, wandering retrieve that keeps water moving and curiosity high. Its escape action remains true at higher speeds, dipping...

Overview Years of careful refinement shape the Megabass S Crank 1.5 into a compact square-bill lure that combines a bold wobble with an unpredictable wandering retrieve. The patented geometry nudges off center during a fast or slow roll, then pivots back to the middle,...

OverviewMeet the Rapala X-Rap Long Cast 12 Blue Sardine, a purpose-built lure that balances distance, action, and fish-attracting color. Its name hints at a long-range casting design, while the Blue Sardine pattern evokes natural baitfish and attention-grabbing flashes as you reel.Designed with the serious...

Unlock Enhanced On‑Water Response with the Megabass V9 Pearl Shad The Megabass V9 Pearl Shad spinnerbait redefines how a shallow to mid depth lure can feel and look on the water. Its distinctive teardrop blades create water resistance that can boost RPMs even at...

Megabass I-Jack HT Lure — Cossori Shad Wake Bait The Megabass I-Jack HT Lure introduces a wake bait concept built to speak to water: a surface‑disturbing lure that pairs audible cues with a visible wake. Inspired by the idea of a fleeing baitfish, this...

OverviewThe Tsunami Talkin Pencil Popper 7-inch Floating Striper Lure in Silver/Clear is a topwater standout designed for action at the surface. Its popping, splashing and skittering cadence aims to trigger reaction strikes from predatory fish while you read the water and adjust your approach....

Premium trolling lure that moves like an eel The Hogy Perfect Tube Trolling Lure combines a robust saltwater build with a lifelike eel-inspired action. Its streamlined body and slow-turning motion mimic natural prey, inviting striped bass, bluefish, and weakfish to investigate from nearby rip...

Overview The Hogy Perfect Tube reimagines traditional trolling tubes for saltwater adventures. Crafted with premium latex tubing in pink and a 19-inch profile, this lure houses a pre-tuned solid stainless steel core that promotes a slow, natural turning action designed to attract striped bass,...

Modern eel‑style action for confident inshore trolling The Hogy Perfect Tube reimagines a classic trolling lure with premium build quality designed to stand up to saltwater days on the water. At the heart of this lure is a pre‑tuned solid stainless steel core that...

Overview The Williams Wabler is a storied classic that helped define Williams’ tackle lineage more than nine decades ago. While historically associated with lake trout, its proven action has won fans across trout, pike, musky, walleye, and salmon. The Wabler’s enduring appeal lies in...

Mooselook 14038 Wobbler is a versatile lure designed to tempt trout and salmon in shallow or top-water scenarios. Its compact profile and proven wobble create a natural silhouette as you sweep the surface or glide it along a flat line or sinking line. With...

Overview The Rapala X-Rap Magnum 30 Red Head UV is engineered for anglers who pursue big predatory fish along shores and offshore structures. It combines a distinctive X-style translucent body with a 3D holographic eye, delivering a lifelike flash and subtle movement that helps...

Overview The Megabass Magdraft 6-inch swimbait combines a soft plastic body with a commanding paddle tail, delivering a lifelike swimming action that can trigger hooked responses from finned predators. The tail thumps and travels through the body, while the head experiences a subtle side-to-side...

Moonshine Lures Wild Perch 3/4oz Casting Spoon Moonshine Lures is a family-owned operation that blends generations of fishing know-how with modern lure design. The Wild Perch spoon pairs a compact 3/4-ounce profile with a vivid Super-Glow finish, creating a bright, fluttery silhouette in water....

Legendary floating action meets modern performance The Rapala F14MAG-FT Floating Magnum is built to move with confidence through the water, delivering a steady rhythm and a noticeable flash that helps you cover mid to deeper zones. At 5.5 inches long and weighing 0.8 oz,...

Premium Trolling Squid Skirts for Big Game Fishing Sanhu presents the 4.75 inch Pink and White Trolling Squid Skirts, designed to attract peak predators like salmon, tuna, and mahi across both saltwater and freshwater environments. Crafted from high quality soft plastic, these lures deliver...