Premium versatility for saltwater and freshwater fishing Sanhu 4.75in Hoochie Skirts Yellow arrive as a 40-pack of soft plastic lures designed for trolling and jigging across saltwater and freshwater environments. Each skirt combines a lifelike octopus-style body, vivid yellow color, and 3D glow eyes...

OverviewThe Duel Yo-Zuri Mag Minnow Floating Diver Lure in Chrome Sardine blends a modern, holographic look with smart internal engineering to deliver lifelike motion and versatile casting. At 5 inches, its bold silhouette stands out in sunlit or shaded water, appealing to predatory gamefish...

Experience lifelike action with the Mack's Lure Smile Blades Designed for anglers who value subtle realism and controllable performance, the Mack's Lure 65156 Smile Blades in 0.8 red bring a natural motion to slow retrieves. This tournament-proven lure shines when nudged along at slowly...

Designed for serious big‑game anglers, Paul Brown's SDXL91 Soft‑Dine XL blends a compact silhouette with a lifelike action that travels smoothly through the water. At 3 1/4 inches and 5/8 oz, the lure balances weight for confident casts and a natural glide as it...

Overview: SDXL15 Soft-Dine XL for Big-Game Angling Paul Brown's SDXL15 Soft-Dine XL is crafted for anglers pursuing offshore giants. Measuring 3 1/4 inches and weighing 5/8 oz, this lure blends compact profile with solid presence, designed to move with a natural, lifelike action that...

Overview The Williamson SFP180BKP Surface Pro 180 Black Purple Phantom is a purpose built fishing lure designed for serious anglers who value readiness and reliability at the water’s edge. The bold black and purple finish stands out in daylight and low light, giving you...

OverviewThe Gitzit Fishing Bait Lures in Brown Craw deliver lifelike motion and dependable value for freshwater anglers. This pack includes 10 lures, each measuring 4.25 inches, designed to imitate a crawfish as it moves with current and water resistance.Constructed from high-quality material, these lures...

OverviewMegabass Vision 110 Jr. is a compact, high‑performance jerkbait designed to deliver crisp, responsive action across retrieves. Building on Megabass' proven Vision lineage, this smaller profile keeps weight forward for long casts and stable tracking, even when the water surface is lively. The Vision...

Megabass Vision 110 Jerkbait: Precision, Power, and Versatility on the Water The Vision 110 is a flagship jerbait that pairs a refined profile with a concerted balance system, delivering a compelling combination of lifelike darts, explosive visual flash, and dependable casting distance. Built around...

Overview Paul Brown's SD95 Soft-Dine is a compact, lifelike lure built for confident big‑game anglers. Measuring 2 5/8 inches and weighing 3/8 ounce, this Dayglow variant combines visibility with a balanced profile that tracks smoothly through diverse water conditions—and it is designed to perform...

Overview The Wordens Yakima Spin-N-Glo is a buoyant, noise-producing spinner designed to add action and visibility to a wide range of fishing setups. Featuring a vivid Mylar wing in flame chartreuse, this lure combines buoyancy with vibration to help attract attention in various water...

Meet the Yakima Spin-N-Glo #4 Double Trouble Chartreuse UV, a buoyant spinner that draws attention with subtle vibration and bright UV flash. Designed for multi-species use, it pairs with bait or can be fished solo, making it a versatile choice for anglers chasing salmon,...

Wordens 064-RHT Spin-N-Glo Bodies These buoyant spinner/bait floaters blend sound, motion, and visibility to create a lively presence in the water. The buoyant body helps keep the lure in effective depths, while the spinning element adds a rhythmic vibration that can grab attention from...

Overview The Scotty #1158 Depthpower Downrigger Accessory Kit is designed to help you stay ready on the water. Rather than a general toolset, this kit brings together essential replacement parts tailored for Depthpower downriggers. It’s built for anglers who value quick field service, organized...

OverviewThe Hot Spot Flasher 11 inch Pink Lady from Hotspot is crafted for trolling at a wide range of speeds, from as slow as 1 mph to brisk passes. This dynamic action blends a subtle spin with a tail kick, creating an inviting presence...

Overview The Hot Spot Flasher in Gold Peacock is designed to attract salmon and other game fish by replicating the look and motion of an actively feeding prey. The Gold Peacock finish delivers a bright, reflective shimmer that catches the eye under sun and...

Rapala X-Rap Magnum 20 Light UV Lime The Rapala X-Rap Magnum 20 Lime Light UV blends a bold lime profile with a UV-reflective finish to boost visibility in a variety of water conditions. This lure is built for dynamic retrieves that imitate wounded prey,...

Why anglers reach for the Pro-Troll HotChip 11-Inch Flasher Cookies Cream The Pro-Troll HotChip 11-Inch Flasher in Cookies Cream is crafted to lure salmon with a compelling blend of color, motion, and wake. Its 11-inch profile fits a broad range of trolling setups and...

OverviewThe Mack's Lure Sling Blade UV Dodger is a UV silver trolling lure component designed to create subtle water ripples and catch light as you move. Its flexible dodger construction lets you tailor action to changing conditions, giving you a versatile tool for trout...

Overview The Jackall JTN60-HLBCR TN 60 Lipless HL Blueback Lure in Chrome blends a compact profile with high visibility. Its reflective chrome body paired with a blueback accent is designed to catch light as it darts through the water, offering a versatile option for...