Discover the Jack All TN 70 SS Shad Meet the TN 70 SS Shad, a purpose-built lure from Jack All designed to deliver action-rich presentations and dependable durability. The TN 70 SS Shad blends a compact profile with a convincing shad silhouette, crafted to...

Deep Water Precision, Megabass Quality The Megabass DEEP-Six Sexy Shad deep diving crankbait is engineered to entice bites when fishing in the deeper zones. With a slender lip and a tuned balance system, it can reach depths of roughly 16-20 feet, unlocking opportunities in...

Meet the Megabass POP-X Topwater – USA Sexy ShadThis compact topwater lure packs a distinctive presence on the surface. At 2 1/2 inches and 1/4 ounce, it creates crisp surface pulsations that draw a line of attention across the water. The standout feature is...

Overview and design philosophy The E-Z Diver Delta Black Multi extends the Delta Diver lineage, a lure crafted by a professional fisherman for serious anglers who demand high performance. This model blends a balanced profile with color and pattern options that can prove effective...

Elevate Your Finesse Cranking with Rapala Scatter Rap CountDown The Scatter Rap CountDown is designed to stay in the strike zone with minimal effort. Its slightly weighted, gravity-defying body lets you perform delicate twitches and subtle jerks at slower speeds, while a steady sinking...

Overview Meet the Mack's Lure 17804 Double Whammy Pro Copper Scale, a premium spinner designed to provoke confident strikes with motion, flash, and buoyant action. The lure blends a 1.5-inch smile blade, a wedding ring highlighted by large rhinestones, and bright red hooks. When...

Hot Spot Apex Kokanee Special: a purpose-built trolling lure for Kokanee fishing Designed to excel in freshwater trolling, the Hot Spot Apex Kokanee lure blends a compact 1.5-inch profile with a thoughtful hook arrangement and a glow-enhancing bead. The 2/0 hooks and the tandem...

OverviewElevate your trolling tackle with Sanhu 4.75-inch Hoochie Squid Skirts. This 40-piece white soft plastic set blends a water-surface bait profile with a lifelike squid silhouette, enhanced by 3D glow eyes. The result is a flexible, resilient lure that moves with a natural, fluttering...

Panther Martin MaraBuck Muskie Spinner: Bold, Reliable, and Ready for Big Fish The Panther Martin MaraBuck Muskie Spinner is engineered for serious freshwater predators. Its oversized, weighted body combines with a high-contrast finish to deliver pronounced water displacement and vivid blade flashes, helping muskies...

Upgrade Your Saltwater Trolling with Sanhu 4.75" Trolling Squid Skirts Refresh your tackle with a 40-piece assortment of 4.75-inch blue and white hoochie lures built to draw the attention of salmon, tuna, mahi, and other predatory species. These soft plastic skirts pair with squid...

Overview The Hot Spot 960 11-Inch Custom Series Flasher in Silver Feveradds a bright flash and subtle vibration to your lure setup, helping to mimic the motion of a wounded minnow. This action can help draw attention from salmon and trout as you present...

Overview The Panther Martin Muskie MaraBuck spinner lure is designed to captivate big-water predators with bold color, aggressive flash, and a lifelike silhouette. Its oversized body pairs with a precision blade to deliver a pronounced vibration and a visual profile that can draw attention...

Premium trolling lures that emulate real squid Sanhu’s 4.75" Hoochie Squid Skirts bring lifelike movement to your trolling setups, with a soft plastic body and an octopus skirt that mimics real squid in the water. The vibrant rainbow colors work to catch light and...

Meet the Halco Roosta Popper 160 RP160-H51 The Roosta Popper 160 is built for anglers who want surface action with reliable casting and lasting durability. Its design focuses on maximum noise and splash to grab attention, while keeping a balanced profile that remains controllable...

Overview The YAKIMA BAIT Rooster Tail spinner lure in chartreuse blends a time-honored inline design with a vivid color to grab attention in a variety of water conditions. As you reel, the blade spins with a bright flash and the trailing hackle tail adds...

Rapala Deep Tail Dancer 11 Pink Tiger UV The Deep Tail Dancer 11 Pink Tiger UV is designed for mid-water fishing where predators linger. Its compact 11 cm profile pairs with a lifelike tail action that inspires a natural, invitation-like wobble in the water....

Overview The Rapala X-Rap Countdown 05 Olive Green is a compact, olive-toned lure designed for anglers seeking a dependable, color-coordinated option in their tackle box. Identified by the Countdown 05 model, this lure combines a streamlined profile with the classic Rapala design language, offering...

Product overview Introducing the Rapala Balsa Xtreme Swimmer 12 Yellow Perch, a compact freshwater lure built for versatile casting and lively motion. The 12 cm body is crafted from lightweight balsa wood, offering buoyancy and a responsive feel as you reel. Finished in a...

Overview The Rapala Deep Tail Dancer 7 in Pink Tiger UV is a compact, high-visibility lure designed to draw attention with a lifelike action. At 2-3/4 inches, it sits neatly in a versatile tackle box for a range of casting and retrieves. Made in...

Overview Introducing the Rapala Balsa Xtreme Swimmer 12 Smelt, a compact freshwater lure designed for anglers who pursue small baitfish-inspired targets. The Balsa Xtreme line emphasizes buoyancy and a lively swimming action that helps your presentation glide through the water with confidence. The 12...