Overview Meet the River2Sea S-Waver in Rainbow Trout, a versatile swimbait designed to deliver a natural S-Action on the water. The 6 3/4-inch profile creates a visible wake while maintaining a lifelike presence that can entice wary gamefish to investigate up close. What sets...

Unmatched blend of buoyant balsa and rugged shell The BX series from Rapala blends a buoyant balsa core with a tough copolymer shell to deliver lively, responsive action that stands up to rugged freshwater conditions. These are not your average balsa lures; the layered...

Overview The Rapala BX Balsa Xtreme Swimmer merges classic balsa action with a modern copolymer shell, delivering lively, responsive movement even in rugged freshwater conditions. These lures fuse lightweight buoyancy with durable construction, giving anglers a remarkably versatile option for varied water temps, structure,...

Product overview The Rapala Balsa Xtreme Swimmer blends a lightweight balsa core with a rugged copolymer exterior to deliver lively action and reinforced durability in freshwater settings. Its balanced design teams buoyancy with stability, so the lure tracks cleanly through current and over cover....

OverviewWith a 9 cm profile and the signature Deep Tail Dancer action, the lure combines a precise tail kick with a subtle wobble that mimics fleeing prey.Finished in Green Tiger UV, this lure catches light and adds flash across a variety of water conditions,...

Overview The Cane Thumper delivers a hard-thumping action that bass anglers notice. Whether you rig it on a weighted hook, jighead, or an A-Rig, the design supports quick collapse for solid hook sets. This 3.5-inch version comes in an 8-pack with Tilapia color to...

Overview The Rat-L-Trap Super Trap lipless crankbait carries a legacy from the Bill Lewis design lineage, offering a bold profile and versatile performance. The 1.5 oz cigar minnow shape provides a balanced cast and strong water interaction, making it a dependable option for both...

Overview The Rapala SSR14CH Super Shad Rap 14 Chrome is a classic freshwater lure built for versatile casting and reliable action. At 14 cm, its balanced profile and bright chrome finish work together to create lifelike movement that catches the eye in varying water...

Overview The McStick 110 jerkbait, part of the Mike McClelland Signature Series, is built for anglers who value repeatable, tournament-ready presentations. At a compact 4.3 inches, this jerkbait casts with authority and pulls a tight, reactive wiggle that can trigger bites in a variety...

Overview The Luhr Jensen 3 Dipsy Diver Magnum in Black/Black Bottom redefines trolling versatility with a rounded, multi-directional body that invites a wider lure spread from a single boat. Its distinctive silhouette and adjustable mechanics help you tailor your line setup for varying water...

OverviewMeet the Paul Brown FB11 Fat Boy, a compact 4-inch lure designed for serious big-game anglers. Weighing 3/4 oz, it balances a crisp silhouette with a pink and black back that catches light and draws attention in a variety of water colors.This lure is...

Discover the Williams Nipigon Fishing Lure Named to honor the storied Nipigon watershed, this lure blends heritage with practical performance. The Nipigon measures 2 1/2 inches and weighs 1/3 ounce, forming a slender profile that mimics a baitfish in distress. Its design is optimized...

OverviewThe Rapala Original Floater 18 Clown is a time tested lure designed to mimic a wounded minnow with buoyant, inviting motion. Constructed from lightweight balsa wood, it delivers a natural wobble and buoyant glide that catches the eye and tempts strikes across a variety...

Overview: Action that adapts to different retrieves The Rapala X-Rap 08 Albino Shiner is a compact freshwater lure engineered for versatility. Its design supports multiple fish-catching actions within a single cast, letting you experiment with cadence to match how fish respond on any given...

The Rapala X-Rap 06 Brook Trout is designed to entice discerning freshwater rivals with a compact 2.5-inch profile that still delivers a strong presence in varied water conditions. Its textured translucent body catches light from multiple angles, while an internal holographic foil flashes with...

Overview The Rapala Shad Rap 05 in red crawdad brings classic wounded-minnow action to freshwater anglers. Carved from premium balsa, this compact crankbait balances a lifelike profile with reliable casting and trolling performance. Whether you fish from shore, boat, or a drifting seine, it...

Introducing the Rapala Deep Tail Dancer 07, a 2.75-inch banana-shaped lure built to reach deeper water while delivering the classic wounded-minnow appeal. Its enlarged diving lip plunges the bait to depths up to 30 feet unassisted, making it a versatile choice when sport fish...

Natural scent and lifelike motion Meet TIEMCO's Uncle Josh Meat GRT Lks-Crawler Bait, a 7-inch meat crawler designed to mirror real prey. It releases a 100% natural night crawler scent derived from real crawlers, inviting curiosity and creating a believable scent trail that complements...

Meet the Proco HotChip 11 Flasher with EChip, a traditional-shaped lure designed for salmon and other game fish. This 11-inch flasher combines classic signaling with modern bait technology to create a dynamic presentation in the water. The Green Splatter Glow finish adds a vivid...

Overview Meet the Hildebrandt 4SSG-BW Snagless Sally, a high-quality lure engineered for dependable performance in a variety of fishing scenarios. The model combines a compact 3/8 inch profile with a striking Gold/Black/White palette, offering visibility and balance during retrieves. Why choose Snagless Sally The...