Meet the Hildebrandt Hild Snagless Sally 1/2 Gold/YEL - 4.5SSG-YL, a compact, high-quality accessory designed for reliable everyday performance. The snagless design helps reduce snagging in tight spaces, while the half-size profile offers nimble handling that fits naturally into a toolkit or workstation. Product...

Overview The Proco HotChip 11 Flasher with EChip is a purpose-built trolling lure designed to attract salmon and other game fish. At 11 inches, it combines the classic flasher profile with a patented EChip bait technology in the tail and a durable ABS plastic...

Overview Meet Helly Hansen's Secret Redfish Weedless Spoon Twist, a 1/2 oz lure built to tempt speckled trout and redfish. Its compact profile pairs a classic spoon silhouette with a weedless design, helping you move through shallow cover with less snag risk and more...

Overview and designYakima’s Hildebrandt Snagless Sally has long been a bass fishing favorite. This lure is engineered to ride through rough cover with a stand up weed guard that helps minimize snags while you stay in the strike zone. The keel weighted body works...

Overview Meet the Luhr Jensen 4 Bolo Flex-i-Troll Nickel / Red Center set, a compact quartet of trolling weights designed to deliver steady depth and balanced tracking on the water. The bright nickel finish combines with a bold red center to boost visibility and...

Overview Meet Hildebrandt’s Snagless Sally in a compact 1/4 oz profile designed for agile casting and versatile water work. This lure is well-suited for anglers who want a nimble option that can pair with spinner-bait setups, letting you probe shallow flats, edges, and near...

Experience Topwater Action with the X-Rap Prop 11 The Rapala X-Rap Prop 11 marks the brand's entry into a productive topwater category, pairing precision design with bold on-water presence. Stainless steel nose and tail props deliver a distinct noise and splash, churning, spitting, and...

Halco MAX130#H71 is a precision-weighted lipless minnow designed for offshore anglers chasing tuna, kingfish, or wahoo. Its balance and weight distribution are tuned to deliver stable tracking at high casting speeds and during fast, controlled trolling, helping you keep the lure in the strike...

Rapala X-Rap Magnum 15 Deep Diver for Big Water Action The Rapala X-Rap Magnum 15 is built for anglers who target bigger, deeper-water species. Its massive diving-lip powers the lure down to 15-30 feet, delivering a deep-diving action that mimics wounded prey and tempts...

Overview The Megabass DEEP-X300 extends the renowned DEEP-X line with a true deep-diving profile designed for confident bottom contact and a precise, tight retrieve. Anglers will notice how the lure maintains its action even when fishing deep or through stained water, making it a...

Halco RP135#H53 Roosta Popper — White RedheadHalco is a name anglers trust for quality and consistency. The RP135#H53 Roosta Popper in White Redhead brings that reputation to a versatile topwater lure, ideal for surface strikes and lively on-water pursuits. With a global footprint spanning...

Overview The Halco LP190D#H53 Laser Pro 190 Bluewater Trolling Plug is a purpose-built lure for offshore pelagic trolling. Its elongated profile and a white head with striking red accents create visible contrast in a variety of seas, while the internal design delivers a lively...

Halco Laser Pro 120DD: Long-range action with standout lure presence The Halco LP120D-H53 Laser Pro 120DD is engineered for distance and dynamic on-water performance. The White Redhead finish creates high contrast in varied light, helping the lure remain visible whether you’re casting along open...

Meet the Halco LP190D#H52 Laser Pro 190DD The Halco LP190D#H52 Laser Pro 190DD is a robust saltwater lure built to endure offshore pursuit. Known for its durable construction and reliable performance, this model stands out in Halco’s celebrated Laser Pro line, which many anglers...

Meet the Halco LP190D#R25 Laser Pro 190DD, a mullet-pattern diving lure designed for anglers who value durability and reliable action. Built to last and crafted to attract, this lure sits at the heart of many saltwater setups, offering a balanced blend of casting distance...

Overview Meet the Halco RP105 H57 Roosta Popper, a compact topwater lure designed to wake the water with a crisp pop and an inviting splash. At 4 1/8 inches and 1 3/8 oz, this lure balances casting distance with lively action, making it a...

Overview The Halco Roosta Popper 105 RP105-H51 in chrome-gold-black back is a surface lure crafted to deliver splashy, attention‑grabbing action on the water. Its compact profile and distinctive popper bowl create both a visible splash and a bubbling wake, helping the lure attract nearby...

Meet the Halco Roosta 105 HaymakerDesigned for serious surface action, the Roosta 105 Haymaker weighs 38g and spans 105mm, delivering crisp pops that cut through wind and water. Its compact size promotes long casts and lively action, inviting fast, audible strikes from eager fish.Durability...

Halco Laser Pro 190DD: Next‑level bluewater lure The Halco Laser Pro Lure combines advanced lure technology with rugged, ocean‑tested construction. Designed to endure long runs and tough conditions, its outer body houses integral hook anchoring and towing points, simplifying rigging and reducing wear on...

Overview Discover Helly Hansen’s H&H The Secret Redfish weedless spoon twist free spoon lure, crafted in a bright gold finish that shines in sunlit bays and marshy edges. Weighing 3/4 oz, it strikes a balanced profile for confident casting and versatile retrieves, making it...