OverviewMeet the Rapala Deep Tail Dancer 07 Purpledescent, a banana shaped deep-diving lure designed to tempt bigger freshwater and some inshore species. Its pronounced wide tail action, paired with a robust, ultra sharp hook setup, creates a lifelike wounded minnow impression that can entice...

Overview The Rapala SSR14OPSD Super Shad Rap 14 Original Pearl Shad blends rugged construction with lifelike action, crafted to tempt big predators across freshwater and even in some saltwater settings. Built to withstand demanding fights, this lure uses premium materials and precise tuning to...

Meet the Pro-Troll HotChip 11-Inch Flasher Glow White Blending Pro-Troll’s innovative EChip technology with a classic flasher design, the HotChip Flasher brings a fresh dimension to salmon trolling. At 11 inches, it maintains a familiar silhouette while introducing an electro-mimic twist that can help...

Meet the Rapala X-Rap Magnum 20, a 5.5-inch redhead lure designed for serious offshore fishing. Its substantial diving lip powers the bait deep, delivering a bold, wriggling action that mimics a wounded baitfish on the move. Deep-diving performance is the centerpiece. The massive lip...

Bring your lure to life with the Hot Spot Green Haze Flasher The Hot Spot Green Haze Flasher is engineered to mimic the flash and subtle vibration you observe when fish are actively feeding. When attached to a lure or bait, it adds a...

Overview Meet the LIVE TARGET Yellow Perch Crankbait in medium size, crafted for anglers targeting Smallmouth Bass, Walleye, and Northern Pike in northern waters. The lure blends a lifelike perch profile with a practical, versatile action that invites a close look from curious fish...

OverviewDesigned for northern waters, the Livetarget Yellow Perch Crankbait in Medium size blends a realistic perch likeness with practical angling performance. This lure is built to support anglers pursuing Smallmouth Bass, Walleye, and Northern Pike, offering a perch-inspired profile and color that can resonate...

Meet the Pro-Troll HotChip 11 Flasher with EChip in Green Stryper—a classic trolling lure now enhanced with smart bait technology. At 11 inches, it presents with a bold silhouette, bright color, and a lifelike pulse that catches the eye in varying water conditions, from...

Overview Meet the SPRO Bronzeye Popper Leopard, part of the Dean Rojas Signature Series. This 2-1/2 inch floating topwater lure is built to entice bass from thick cover with a bold, attention grabbing popping sound that travels across quiet or windy water. The design...

Blue Fox Classic Vibrax Spinner: proven lure action in Bleeding Gold The Classic Vibrax Spinner from Blue Fox brings a distinctive flicker and a belled body that works in concert with a free-hanging blade. This setup creates a balanced, attention-demanding presentation as the lure...

Rapala X-Rap 08 Medium Diving Jerkbait in Rusty Crawdad The Rapala X-Rap 08 is built to deliver action straight from the box. Its balanced design combines weight and buoyancy to yield long, precise casts and a lively, lifelike dart as soon as you begin...

Designed for saltwater adventures, the Rapala X-Rap Saltwater 12 measures 4.75 inches and arrives in a vivid hot pink finish that catches light and attention. This slashbait is built to handle the demanding conditions anglers encounter, from rough shorelines to offshore reefs. With a...

Overview The MICHELIN Wildeye Anchovy 5in swimbait is part of the WildEye Live lineup, crafted to imitate a real anchovy in both look and motion. An internally weighted body guides a smooth, lifelike glide on every cast, while natural color patterns and a 3-D...

Overview Since its debut, the Rapala Original Floater 18 Yellow Perch has stood out as a reliable, all‑around lure. A buoyant balsa body paired with a natural minnow silhouette creates a lifelike presence that can entice strikes across a range of water conditions and...

Overview The Rapala Deep Tail Dancer 09 Bleeding Tiger is a 3.5-inch deep-diving lure designed to reach the predator zones where big fish like to linger. Its banana-style body and extra-wide tail deliver a distinctive, lively motion that attracts interest even in stained or...

Overview Discover the Lunker City 9inch Slug-Go Bass Lure, a cornerstone of Herb Reed's Original Slug-Go family. This soft plastic stick bait blends a slim, lifelike silhouette with a lively, unpredictable action that imitates a wounded baitfish. Made in the United States, this version...

OverviewMeet the LIVE TARGET Yellow Perch Crankbait in a metallic gloss finish. This medium-lipped lure is crafted for northern waters where Smallmouth Bass, Walleye, and Northern Pike roam. The finish catches the eye and the profile mirrors a familiar baitfish, helping you present a...

Overview The Hopkins 225BW Shorty Treble Bucktail is a compact lure designed for anglers who value quick setup and versatile use on lakes, rivers, and coastal waters. Its short profile and bucktail accents are intended to create noticeable water movement while you cast or...

Experience the Pro-Troll HotChip 11 Flasher with EChip For anglers who value time-tested gear with modern signaling technology, the Pro-Troll HotChip 11 delivers a compelling combination. This traditional flasher carries a patented EChip bait technology tucked into the tail, designed to create lifelike cues...

OverviewThe Ima Shaker Flat-Sided Crankbait in Matte Bluegill brings a lively, modern lure to freshwater fishing. Designed for an action that anglers can feel as well as see, this compact crankbait starts a wide wobble at the head and travels through the entire body...