Overview Meet the Rapala F14MAG-HT Floating Magnum, a legend among anglers who chase sizable, mid‑water targets. The floating design gives you precise control over depth and cadence, while the Magnum profile provides a bold presence on the water. This lure is built to be...

Overview The Rapala Deep Tail Dancer 09 Rainbow Trout is a 3.5-inch deep-diving lure designed to reach fish that hold in deeper cover, especially during warmer months. Its banana-shaped body pairs with an oversized diving lip to create a distinctive, wide-tailed swim that mimics...

Rapala DT10BB Dives-To 10 Baby Bass is a compact, high‑performance crankbait designed to help anglers cover water with confidence. The lure emphasizes speed and balance, diving quickly from rest and maintaining a steady search pattern through a broad retrieve. Built from the top seven...

Rapala X-Rap SubWalk 15 Silver: Subsurface Walking Lure The Rapala X-Rap SubWalk 15 Silver brings a stealthy, subsurface presence to the water. Its distinctive lateral tail fin stabilizes the lure as it glides just beneath the surface, creating a lifelike silhouette that catches light...

Overview Meet the Rapala X-Rap SubWalk 15 Glass Ghost, a compact lure engineered for a subtle, subsurface walking action that mirrors a fleeing baitfish. Its distinctive lateral tail fin stabilizes the glide, allowing the lure to track true as you retrieve with a variety...

Rapala X-Rap SubWalk 09 Glass Ghost — Subsurface Walking Lure Designed to tempt predators just below the surface, the SubWalk 09 offers a controlled walking action that mimics a fleeing baitfish. Its stability during a gliding retrieve helps you cover water with confidence, while...

Rapala X-Rap SubWalk 15 Lure — Clown, Size 6 The Rapala X-Rap SubWalk 15 reimagines a classic walking-the-dog presentation for the subsurface. Its designed stability comes from a distinctive lateral tail fin that keeps the glide smooth and controlled, helping the lure ride just...

Overview The Storm Original Wiggle Wart 05 in Brown Crawdad is a compact, high-cred lure designed to entice wary fish across species. At 2 inches and 3/8 oz, it strikes a balance between accurate casting and lively movement, making it a versatile option for...

Deep-diving action for deep-water targets The Rapala X-Rap Magnum 30 Firetiger is engineered with a massive diving lip that pushes the lure deep, helping you reach fish that lurk along structure or ledges. The vivid Firetiger pattern adds high-contrast visibility in varied light and...

Subsurface walking action that draws bites Meet the Rapala X-Rap SubWalk 15, a versatile lure engineered to glide just beneath the surface while mimicking a fleeing baitfish. In Moss Back Shiner, size 6, this 2 oz lure pairs a balanced profile with a subtly...

OverviewThe Rapala X-Rap Shad 06 Olive Green is a compact, versatile lure designed for long casts and versatile retrieves. Built on the classic Rapala Shad profile, this model adds X-Rap attitude to provoke a lively, attention-grabbing action in the water.Key design elements work together...

Overview The Rapala X-Rap Jointed Shad 13 Silver is a two-piece lure designed to wake up a slow-twitch bite from wary fish. Its articulated body creates a distinct wobble that draws attention even at modest retrieves, making it a versatile choice for mid-water targets....

Overview The Rapala Countdown Magnum 14 Green Mackerel is built for tough saltwater conditions, combining rugged craftsmanship with the trusted Countdown profile. Its slow-sinking, controlled depth action helps you place the lure where predatory fish are likely to hold, from mid-water to near the...

Meet the Rapala CDMAG14S Countdown Magnum 14 Silver, a rugged saltwater lure designed to withstand the rigors of big water. Built to endure oyster shells and coral, it pairs durable construction with trusted Rapala craftsmanship. Its clean silver finish attracts offshore and inshore bites,...

All-around action for freshwater casting The Rapala X-Rap Jerkbait 08 in Silver Blue delivers an action-forward design that blends aggressive darts with a classic wobble. Its reflective finish, textured body, and lifelike features are tuned to grab attention across water colors and depths. This...

Overview The Rapala X-Rap Jointed Shad 13 Gold is designed to deliver a versatile, natural-looking presentation right out of the box. Its jointed body creates an exaggerated, lifelike motion that invites bites from a wide range of target fish, even during slower, more deliberate...

OverviewThe Scotty #1128 Depthpower Spare Belt Set gives you a practical, ready-to-use pairing for two-belt Depthpower electric downriggers. Designed for older installations (2000 models and earlier), the set thoughtfully covers your belt replacement needs without requiring a full teardown. With one large belt and...

Overview Meet the Berkley Gulp Alive Jerk Shad in Nuclear Chicken Glow. This 5-inch jerkbait arrives ready to move with lifelike action and a scent-rich profile designed to attract wary fish. The bait is 100% biodegradable, offering an eco-conscious option that still delivers durable,...

Meet the TIEMCO Jumbo Pork Frog, a larger version of the Original Pork Frog designed to deliver a bold, eye-catching profile in the water. Its chunky fleshy body, beveled face, and thin flexible legs move with natural motion, inviting interest from distant eyes as...

Overview The Rapala Deep Tail Dancer 09 Flash Perch is a deep-diving banana‑style lure designed to deliver a strong, wounded‑minnow impression while reaching deeper zones. An enlarged diving lip powers a precise plunge to depths unassisted, helping you explore mid‑summer and early‑fall structure where...