Meet the Rapala X-Rap Magnum Dorado, a refined edition in the X-Rap family designed to broaden your depth and water-column options. The lure features a deep-diving lip and a textured translucent body that catches light and water movement, creating a lifelike silhouette and enticing...

The Storm WildEye Live Herring Bait is part of the most realistic line in the WildEye Live family. Its internally weighted body helps create a life-like swimming action that mimics a real herring in motion. The natural color patterns and herring shape are complemented...

Overview The Luhr Jensen Dipsy Diver is a directional trolling lure designed to widen your water coverage from a single boat. Its distinctive round body and multi directional tracking enable it to steer toward port or starboard, helping you spread multiple lures without crowding...

OverviewSince 1922, Uncle Josh Bait has offered a classic pork frog lure trusted by bass anglers for its slow descent and versatile action. The 11A B/BU Pork Frog measures 2.4in by 1in and is sold in jars of three. With color options like Black...

Overview The Silver Horde GoldStar Lead Ball Snubber Green is a compact, purpose-built fishing accessory designed to pair with a variety of rigs. Featuring a lead ballast and a vivid green finish, it aims to provide subtle weight, controlled line behavior, and a discreet...

Overview The Rapala X-Rap Magnum Saltwater Trolling Lure is built for offshore adventures, combining aggressive action with a durable, saltwater-ready design. The Gold Green Mackerel color catches the eye in sunlit or churning water, while the lure’s architecture aims to trigger reaction strikes from...

Meet the Luhr Jensen 1 Dipsy Diver Clear / Clear Bottom Designed for anglers who value depth control and subtle lure presentation, the Luhr Jensen 1 Dipsy Diver Clear / Clear Bottom is a compact trolling tool built to integrate with standard setups. This...

Overview The Rapala X-Rap Magnum is built for anglers pursuing offshore predators with a bold, high-energy presentation. In the Dorado finish, the lure flashes with lifelike color as it darts and accelerates, inviting aggressive strikes from large saltwater game fish. Key benefits Slashbait Action:...

Overview Meet the Rapala X-Rap Saltwater 12 Blue Sardine, a 4.75-inch slashbait crafted for saltwater anglers who chase bigger, more decisive bites. The lure combines a bold, darting action with a lifelike profile and a sharp, rattling presence that adds audible attraction at a...

Meet the Rapala X-Rap Subwalk 09 Silver, a compact lure designed to deliver lively action with a bright, reflective finish. Measuring 3 1/2 inches long and weighing 5/8 ounce, this model balances a streamlined body with a metallic sheen that catches light as you...

Overview The Luhr Jensen Coyote Spoon remains a time-tested choice for Pacific Northwest saltwater salmon trolling. Its ultra-thin profile delivers an energetic, lifelike swim that stands out in open water. A polished plating, UV Bright finish, and a metal flicker blade work together to...

Meet the Silver Horde 5-Inch Plug in Mylar Green Engineered for durability without sacrificing action, this 5-inch plug is molded from high-impact plastic to withstand challenging days on the water. The Mylar Green finish catches light and flashes with every retrieve, helping the lure...

OverviewThe Rapala Countdown Magnum 11 Firetiger is built to handle tough saltwater conditions while delivering dependable action. Its vibrant Firetiger coloration combines bright greens with orange accents to attract attention in clear or stained water. The lure’s slow-sinking cadence helps you place it at...

Deep-Depth Design for Submerged Targets The Rapala X-Rap Deep 10 in Clown is built to reach fish tucked beneath structure, drop-offs, and mid-water holds. Its vivid clown pattern, reflective accents, and balanced buoyancy create a striking silhouette as it dives, helping visibility in both...

Meet the Rapala X-Rap 12 Silver The X-Rap 12 Silver is engineered for action across a single retrieve, offering a versatile blend of motion that can entice bites in a variety of conditions. Its design emphasizes light reflection, balance, and controlled cadence to help...

Meet the Rapala X-Rap 12 Olive Green The XR12OG is a compact, high-action lure designed to deliver a range of retrieves with a single cast. It blends modern optics with classic Rapala wobble, aiming to draw attention from a variety of game fish. As...

Overview The DU-BRO Fishing Downrigger Release Clip in Silver is built for durability and dependable line control on both boat and shore setups. It resists spray and humidity, helping maintain clean line behavior during trolling and strikes. Designed with a focus on precision, the...

Meet the Hot Spot Purple Haze FlasherThe Hot Spot Purple Haze Flasher from Hot Spot Lures is a standout choice for salmon and other game fish. Made in Canada from high-tech Butyrate plastics, this 11" flasher blends brilliant color with a rolling, tail-kick action...

Overview The Rapala SSR14MU Super Shad Rap 14 in Mullet presents a larger, lifelike baitfish profile paired with a natural swimming action that remains convincing as you vary retrieve speed. This premium lure is designed to lure predatory fish across seasons and water types,...

Rapala Jointed 13 Fishing Lure in Rainbow Trout Experience the iconic Rapala action in a jointed design with the Jointed 13 lure. At 5.25 inches long and 5/8 oz, this bait balances buoyancy and presence to grab attention in busy water and entice wary...