Overview Meet Charlie's Worms Bass Lures Kit, a thoughtfully assembled 26-piece collection designed to expand your freshwater and saltwater bass fishing options. These scented soft plastics are pre-rigged with hooks and jig heads, so you can cast with confidence and focus on the moment...

Berkley Gulp! Hellgramite Black 3in: A Lifelike, Scent-Dispensing Lure for Freshwater Anglers When you reach for a lure that looks and feels like a natural prey, the Berkley GH3-BL Gulp! Hellgramite Black 3in delivers. This soft plastic imitates the shape and movement of hellgramites,...

Meet the Yamamoto 4-inch Kut Tail WormThe Yamamoto Kut Tail Worm is designed to simplify finesse fishing without sacrificing action. Its slender profile and a cut tail deliver a subtle flutter that many bass anglers associate with a natural presentation. In Watermelon Pepper, the...

Overview Meet the STINGNOSE Peanut Bunker from Thundermist Lure Company, a realistic jigging spoon designed for versatile water conditions. Its lifelike profile aims to trigger a predator's natural bite instinct, and the action is crafted to mimic a wounded baitfish during a drop. Anglers...

Experience the Mack Attack Advantage FishLab Tackle’s Mack Attack Soft Swimbait is designed to mirror the motion and silhouette of mackerel forage in coastal and intercoastal waters. The 8-inch, 9.5-ounce version in Silver/Black Mackerel combines lifelike glide with a responsive paddle tail that kicks...

Overview Kalin's Tickle Tail is a shad/paddletail freshwater lure designed to entice bass and walleye with a lifelike, multi‑dimensional swim. Its soft paddle-tail and twin tentacles vibrate and pulsate in response to each change in retrieve speed, the drop, or even when resting on...

FishLab Mack Attack Soft Swimbait: 8" 9.5oz in Green Mackerel The Mack Attack Soft Swimbait from FishLab is a paddle-tail swimbait designed to mimic the flash and natural motion of a live mackerel. In the Green Mackerel color, it catches light and presents a...

OverviewThe FishLab Mad Eel Swimbait in an 8-inch, 5.25-ounce profile brings a lifelike swimming motion to coastal and intercoastal environments. Built with a purpose, this bait is designed to help you cover water efficiently—from the Cape Cod Canal to California’s kelp beds—without sacrificing realism....

Overview Luengo Luminous Octopus Squid Skirt Lures imitate octopus or squid with a subtle glow that helps attract attention across a range of water conditions. The soft vinyl body paired with lifelike eye details creates a convincing silhouette for both saltwater and freshwater use,...

Overview Deep diving crankbaits are a staple, but the Strike King XD Promodel Crankbait S 10XD—affectionately known as The Shizzle—elevates depth and speed without losing control. Built around a curved bill, this lure is designed to reach deeper water efficiently, turning aggressive retrieves into...

Meet the Rapala Jointed 11 Pike, a 4.375-inch lure crafted to deliver lifelike baitfish action with a subtle, natural bend. The jointed body creates a convincing flicker as it moves, helping to entice predatory species from shadows and cover. This lure is designed to...

Overview of the AHREX SA280 Size 2 Hook The AHREX SA280 Size 2 is built for baitfish imitations, spanning classic patterns like Popovics-sandeels and other small lures. It is a versatile choice for cold saltwater environments, where durability and precise presentation matter. This hook...

Zoom Bait Big Critter Craw: a versatile 5 inch craw lureThe Zoom Bait Big Critter Craw Bait comes in a pack of 10, featuring a black-red color with red claws designed to grab attention in the water. Precision molded claws deliver a lifelike action...

Boost your trolling efficiency with a directional diver Luhr Jensen's 3/0 Dipsy Diver in Chartreuse/White Bottom blends high visibility with a smart, directional design that helps you distribute lures farther from the boat. When the base plate guides a shift to port or starboard,...

Compact, Versatile Mini Lure for Panfish and Beyond The Yo-Zuri RattlN Vibe Mini is a 40mm (about 1.63 inches) lure built for versatility across freshwater seasons. Its tiny profile slips through tight spaces near weed edges, docks, and drop-offs, yet it still commands attention...

Timeless design meets versatile angling actionThe Rapala Original Floater 18 in Silver combines a storied, reliable silhouette with practical, field-tested behavior. At 7 inches, this lure carries a confident presence without feeling overpowering, and its wounded-minnow motion has long been a go-to for many...

Yo-Zuri R1210-RPCH 3D Inshore Popper — Details at a Glance Meet the Yo-Zuri R1210-RPCH 3D Inshore Popper, a compact hard bait designed for inshore casting with a lifelike feel in the water. At 70 mm in length and weighing about 0.014 kg, this lure...

Meet the Zoom Bait Big Critter Craw, a five-inch crawfish imitation designed to move with lifelike realism through the water. This ten-count pack features the Green Pumpkin/Orange colorway, offering a versatile option for anglers who like bulky, eye-catching presentations without sacrificing finesse. Whether you’re...

Overview The Dardevle Brass Back 1 oz Spoon blends a storied design with practical modern appeal. Crafted with a hammered brass body, this spoon is built to stand up to repeated casts and retrieves, offering durability you can trust season after season. Its compact...

Zoom Bait Big Critter Craw Bait — Pack of 10 When bass fishing calls for a larger profile with lifelike action, the Zoom Bait Big Critter Craw delivers. The 5-inch craw features precision molded claws that pulse with every retrieve, creating visible water displacement...