Strike King Red Eyed Shad Tungsten 2 Tap: a refined lipless crankbait experience The Red Eyed Shad Tungsten 2 Tap builds on the trusted lipless crankbait platform with a dedicated tungsten sound chamber. This feature delivers a distinctive double tapping cadence designed to cut...

Smelly Jelly Pro Guide Formula, Bass Feast When you crack the cap on the 4 oz jar, a bold, briny aroma fills the air. The scent is the essence of the bait itself, blended into a jelly base with a thick, Vaseline-like consistency that...

Meet the Rapala Skitter Walk 08: a topwater lure engineered for lifelike action Designed to mimic wounded or fleeing baitfish, the Skitter Walk 08 combines a classic walking-the-dog cadence with modern detailing. Its balanced weight distribution helps the lure stay upright, while a discreet,...

Overview The Luhr Jensen K9X Kwikfish X-Treme Rainbow Trout lure is crafted for anglers seeking depth, stability, and reliable action in varied conditions. Built with modern manufacturing and testing rituals, this lure features precisely tuned body parts that deliver controlled, repeatable motion beneath the...

Overview Elevate your shallow-water presentations with the Savage Gear TPE 3D Crab fishing bait. This fast-sinking swim lure is designed to resemble a real crab in both look and motion, drawing attention as it bounces along the bottom. Its lifelike profile is informed by...

Overview Turn heads in shallow water with the Savage Gear TPE 3D Crab swim bait. Built from a tough TPE composition and shaped from a high-fidelity 3D scan, this lure delivers a crab-like silhouette and a convincing bounce as it glides along the bottom....

Meet Smelly Jelly Pro Guide Formula Smelly Jelly Pro Guide Formula pairs concentrated forage essences with a durable jelly base, designed to cling to lures and stay effective through multiple casts. Packaged in a 4-ounce jar, it’s crafted for anglers who rely on scents...

Versatile trailer action for jigs and spinner baits Elevate your lure setups with the Zoom Bait Junior Super Chunk. This compact 3-inch trailer pairs seamlessly with jigs and spinner baits, delivering a lively profile that enhances your presentation. In a six-pack, the Flippin Blue...

Realism that stands out on the water The Savage Gear Real Eel Pre-Rigged bait uses a 3D scanned profile to deliver convincing eel-like contours and a natural silhouette. The olive brown pearl finish helps it blend with a range of water conditions, making it...

OverviewThe Luhr Jensen Jet Diver combines a compact, buoyant profile with a metallic blue finish to support river back-trolling for salmon and other river-dwelling species. This 6-inch variant (Size 50) is designed to place lures and baits close to the river bottom where fish...

Looking for a crab bait that delivers on both appearance and action? The Savage Gear TPE 3D Crab Bait weighs 1 oz and uses a real crab inspired profile that dives, darts, and scuttles with a convincing bottom presentation. A quick sink helps reach...

Meet the Acme Kastmaster lure in Chrome Neon Green, a 1 ounce profile designed for versatile use across fresh and saltwater days. The balanced weight delivers casting distance with a lively, reactive swim that can catch the eye of a wide range of game...

Overview Meet the B.S. Fish Tales Wiggler Dark Red Eyes copper lure, a crankbait designed for responsive action and lasting durability. Built with a two-piece molded construction, it delivers a lively wiggle that imitates a fleeing baitfish. The copper finish paired with dark red...

Performance-minded spinnerbait for all-season fishing The Booyah Covert Series spinnerbait embodies years of field testing with pro angler Jason Christie. This lure blends a refined head design with premium components to deliver a steady, straight-running profile from first cast to last. Expect a lure...

Rapala Balsa Xtreme Brat 03 Hot Dang is a compact lure from Rapala that blends tradition with modern performance. Built on the Balsa Xtreme platform, this model uses a lightweight wood body to present a natural silhouette and a lively motion in the water....

Meet the Rapala Skitter V 13 Glass Ghost, a topwater lure designed to spark eye-catching surface action across a range of water conditions. The Glass Ghost color delivers a translucent, shimmering look that can mimic fleeing baitfish as it skates along the surface. Built...

Overview The Arbogast Hula Popper 2.0 brings a refreshed take on a timeless topwater classic. Maintaining the recognizable 1948 silhouette, this lure delivers an inviting water-splashed wake and a crisp popping sound designed to spark interest from freshwater predators. The Black Death colorway adds...

Overview Rapala's Jointed 05 Yellow Perch lure captures a lifelike baitfish profile with a touch of distress action, designed to tempt predatory perch and other sport fish. The model blends classic floating behavior with a jointed body that adds subtle, lifelike wiggle, offering versatility...

Christie Craw design you can trustStart with a lifelike crawfish profile crafted with pro input. The Christie Craw retains a natural silhouette and a swimming action that looks and feels real in the water. This approach is designed to entice bass when chatter and...

Overview The DOA FSH3-3P/309 Shrimp Glow Goldrush is a 3-inch glow-and-gold shrimp lure sold in a practical 3-pack. This soft plastic bait blends DOA’s long-standing emphasis on durability with versatile action, pairing a brine shrimp flavor with a bright finish that stands out in...