Meet the Nomad Dartwing125 Floating Freshwater Lure, a breakthrough in tackle design that blends action, visibility, and durability. Its distinctive winged head shoots water forward and to the side, creating a natural-looking wake that can draw predatory fish from cover. The lure’s floating profile...

Overview Meet the Nomad Dartwing125 Floating freshwater lure. This innovative setup uses a winged head that throws water forward and to the side, creating a natural-feel swim action designed to attract gamefish. The floating profile is crafted as a versatile search bait, helping you...

Meet the Shad Rap 08 Blue Gill Inspired by baitfish found around the world, the Rapala Shad Rap 08 uses premium balsa wood to deliver buoyant, lively action in the water. Each lure is hand-tuned and tank-tested to ensure dependable running right out of...

Rapala Shad Rap 08 in Purpledescent — a timeless crankbait for freshwater anglers The Shad Rap 08 blends classic Rapala action with premium materials to deliver a lifelike presentation from shore to boat. The Purpledescent finish offers a compelling, natural look that stands out...

Elevate Your Angling with the CHUG NORRIS 72 Autotune Freshwater Lure Meet Nomad Design’s CHUG NORRIS 72 Autotune Freshwater lure, a purpose-built tool that blends precision engineering with practical on-water versatility. The standout Autotune System line tie frees the lure to move with an...

Overview of the Nomad DARTWing125 FLOATing Lure Meet the DARTWing125 FLOATing freshwater lure from Nomad, a thoughtful upgrade for anglers seeking a flexible, high-visibility search lure. Its distinctive winged head design kicks water forward and to the side, creating a lifelike wake that can...

Introducing the Nomad DARTWing125 Floating Freshwater Lure The DARTWing125 FLOATing lure from Nomad Design redefines how you cover water in freshwater settings. Its distinctive winged head cuts through the surface, projecting water forward and to the side to mimic natural prey movement. This subtle...

Overview Introducing the Lunkerhunt Phantom Spider lure, a topwater standout designed to captivate bass with a lifelike surface presence. Its hollow body and subtly twitching legs skim across the water with a natural cadence that mirrors a small prey and helps trigger instinctive strikes...

GDF Quick Release for 11in 360 Flashers: Precision you can feel The GDF Quick Release/ Breakaway for 11-inch 360 flashers is the only release on the market featuring adjustable tension. This design lets you dial in the release effort to suit bigger spinners, lures,...

Overview Meet the Nomad Dartwing125 FLOATing lure, a freshwater focused option that blends innovative movement with durable build. The winged head shoots water forward and to the side as you retrieve, mimicking the subtle darts and splashes of real prey. This dynamic action helps...

OverviewA new level of Berkley finesse arrives with the SPY Stealth Perch. Fine‑tuned by pro angler Josh Bertrand for clear water, it presents a compact baitfish profile that hints at motion beneath the surface. This lure is built to draw attention with its understated...

Overview Born from the fishing knowledge of pro Jason Christie, the Booyah Covert Blue Chartreuse/Red Head spinnerbait blends color science with blade tech to adapt to varied water colors and seasons. The result is a versatile tool designed for real-world conditions, offering confidence without...

Overview Meet the Mirrolure CS27MR-PIN Mirrodine XL Skin Series Pinfish, a purposefully designed saltwater lure built to capture the attention of larger game fish. Its compact pinfish profile and realistic finish are crafted to deliver an engaging presentation in coastal and near-structure waters. While...

Meet the Mirrodine XL Skin Series Pilchard, a premium lure designed for dedicated big‑game anglers. At 3 1/8 inches and 9/16 oz, it delivers a balanced profile that tracks cleanly through water, making it suitable for offshore days and longer casts. The lifelike pilchard...

Overview: Ready-to-Fish Finesse TRD The Z-MAN 10X Tough ElaZtech Finesse TRD arrives in a convenient 8-pack, designed to pair seamlessly with Z-MAN Finesse ShroomZ jigheads for the popular Ned Rig setup. At 2.75 inches, these baits deliver a compact, lifelike profile that anglers can...

Meet the Mirrolure CS17MR-SHAD Mirrodine Skin Series Shad Designed for the dedicated big‑game angler, this lure combines a compact profile with lifelike movement. The CS17MR-SHAD belongs to the Mirrodine Skin Series, featuring a skin‑like pattern and reflective facets that shimmer under varied light and...

Overview The Rapala Original Hot 'N Tot 07 in Metallic Silver/Black Back is a compact, lipless hard lure built for shallow-water action. Its high-contrast finish reflects light in a way that catches the eye, while the slim profile and balanced weight help deliver responsive...

IntroductionThe Rapala Original Hot-N-Tot 07 Hot Tiger is a classic diving lure engineered to tempt predatory fish with its vivid color and balanced action. Built for durable use, it remains a staple in many tackle boxes across seasons.Color and PatternThe Hot Tiger palette combines...

Daiwa Yamamoto Neko Fat 5 — 306 Natural Shad NF-5-306 In collaboration with Gary Yamamoto, this exclusive soft plastic bait is crafted for the Neko rig finesse approach. The combination of a nail weight and a supple body creates a deliberate, slow fall and...

Overview The Rapala RipStop Deep 12 Silver is a purpose-built deep-water lure crafted for anglers who chase action in lakes, rivers, and coastal pockets. Its durable 2-part plastic body pairs with an integrated lip to deliver a controlled dive and reliable casting performance from...