Meet the Mongrel 115: a Hybrid Walking Frog The Frog Factory Mongrel 115 redefines topwater reach by combining two proven designs into one versatile lure. Its hollow body helps it glide through dense vegetation with a natural frog silhouette, producing sharp pops and a...

Overview Meet the Bill Lewis Baby Bubbler, a compact topwater lure designed for anglers of all skill levels. With a 2-inch profile and a balanced 9/16 oz weight, this plopper-style bait is easy to cast and execute, delivering an engaging surface action that can...

Lifelike distress action in a compact two-inch lure The Rapala Jointed 05 Brook Trout lure packs authentic baitfish appeal into a small package. Its jointed body creates a natural, sinuous motion that mimics a distressed baitfish, a movement many predators instinctively notice from the...

Meet the Spotlight Minnow The Spotlight Minnow from Big Bite Baits is built with forward-facing sonar in mind, offering a blend of action and realism that helps it stand out in clear water and pressured fisheries. Designed by pro angler Drew Gill, this lure...

Overview The Bill Lewis Big GIZZ 2-3/16oz Numb Shad is engineered for big bites. Measuring 6 inches, it presents a lifelike gizzard shad profile designed to attract trophy bass across lakes and rivers. This lure blends a bold on-water presence with adaptable action, giving...

Overview Introducing the ChiMiao 6X Planer Board Padded Release Clips, a compact and reliable set designed to simplify line management during trolling. The white body with a blue knob offers high visibility and a tactile cue that helps you monitor line movement at a...

Overview Meet the Northland Tackle Jaw-Breaker Spoon, a 1/2 oz top-water lure designed to glide through dense vegetation with minimal snagging. In the Black Shiner color, its compact brass body creates a bold silhouette on the water’s surface, inviting attention from big bass, northern...

Overview Discover Circle B Tackle’s nickel smooth trolling spoon—a high-quality blank designed for DIY lure makers. This 10-pack features a bright nickel finish with a mirror-like polish that catches light as you navigate water, helping create a enticing fluttering presentation. The blades have smooth,...

Overview Discover the Live Target Baitball lure in a compact profile that blends a lifelike silhouette with a reflective finish. The Small Green Pumpkin-Silver color combo is designed to catch attention during retrieves and provoke curious strikes. At 3/8 oz, this lure balances weight...

Overview The Bass Assassin Shad-8 is a versatile 5-inch soft lure designed to perform across saltwater and freshwater environments. Sold per bag in a classic Black Shad color, this lure features a distinctive forked tail that creates inviting tail action and a lifelike profile...

The LUCKY CRAFT Pointer 78SP is a compact 3-inch jerkbait designed for freshwater anglers who chase bass and trout with precision and confidence. Its lightweight profile and precisely tuned suspending action let the lure hover mid-water, slowing down or tightening up as you retrieve,...

LUCKY CRAFT Staysee 90SP V2 — Deep-Diving Jerkbait for Freshwater Lakes and Rivers The Staysee 90SP V2 is a 4-inch suspending jerkbait engineered to reach 8–10 feet of water and hold in the strike zone as fish move through deeper structure or during cold-water...

Yakima Bait Small Fish Flash In-Line Flasher — 6-Inch Lazer Chartreuse Designed for trolling where control and action matter, this compact inline flasher is built to attract without adding drag. Its triangular silhouette meets the current on each lower corner, producing a lively spin...

The Rapala Original Floater 13 Vampire is a 5.25-inch lure designed for versatile, responsive fishing. Its lifelike minnow profile and buoyant balsa body deliver a distinctive wounded-minnow action that many anglers recognize as a trigger for predatory strikes. The classic Vampire pattern adds a...

Overview The Duel Yo-Zuri 3DB Pencil Popper is a topwater lure designed for surface-oriented fishing. Its floating profile and side-to-side walking action create a visible wake that can help you attract attentive fish. The Ghost Pearl Shad color adds brightness and contrast across a...

OverviewThe Yo-Zuri 3DB Pencil is a floating lure crafted for versatile casting across a range of water conditions. Sized at 125mm (5 inches), it presents a balanced profile that evokes a Gizzard Shad in motion. The buoyant design lets you control depth and retrieve...

Immersive realism meets versatile performance The Yo-Zuri 3DB Pencil floats with a compact 4-inch profile, designed to mimic a live baitfish in water. Its 100 mm form is easy to cast, handles a variety of retrieves, and presents a natural silhouette at multiple depths....

Elevate panfish and crappie fishing with the Bass Assassin Saltwater Curly Shad-10 (Opening Night), a 4-inch lure designed for jig use The 4-inch curly shad shares the classic body profile of the 1.5-inch shad but adds a curling tail that enhances water movement. As...

Overview The Rapala Shad Rap 08 perch is a classic hardbait designed to resemble common baitfish found in waters worldwide. Built from premium balsa, this lure blends buoyancy with a crisp, responsive action that appeals to a wide range of fishing styles. Action and...

OverviewIntroducing the LURESMEOW Jerkbait Lures, a versatile 10-piece top-water set designed for both freshwater and saltwater adventures. Each lure measures 9 cm (3.54 inches) and weighs 8 g (0.28 oz), balancing a nimble feel in hand with dynamic action in the water. The box...