Enhance Your Saltwater Setup with KTGCOZS Shrimp Lures This pack delivers a collection of ten soft plastic shrimp lures designed for saltwater fishing. The vivid color options are crafted to stand out in varying water conditions, from sunlit flats to shadowy channels. The soft,...

Meet the Saltwater Super Spook by Heddon The Saltwater Super Spook is Heddon's rugged saltwater variant of the famed Zara Spook family. At 5 inches, it presents a substantial topwater profile designed for close-range commotion and long-range casts alike, built with saltwater-grade hooks and...

Overview Designed to start working the moment it hits the water, Kalin's Mogambo Grub delivers a lively presence that seasoned anglers recognize as soon as the lure enters the scene. The 6-inch yellow grub is easy to spot across varying water colors and conditions,...

Overview The LUCKY CRAFT LC 1.5 Silent Crankbait is a compact freshwater lure designed for precise casting and shallow-water versatility. Measuring 2-3/8 inches, it features a floating body that rides just beneath the surface, ideal for targeting bass, pike, and trout near structure. The...

Realistic surface lure with walking-the-dog appeal The Rapala Saltwater Skitter Walk 11 is a compact, surface-focused lure designed to cover shallow flats and near-structure zones. Its effortless pump-and-reel rhythm helps you explore water for signs of feeding fish, delivering a believable glide that mimics...

Meet the Acme HR6/PR Hyper-Rattle Bait Acme Tackle introduces a premier jigging minnow designed to pair lifelike swimming with an attention-grabbing sonic rattle chamber. The Hyper-Rattle delivers a balanced, natural glide that can mimic a wounded baitfish, while emitting a distinct sound cue that...

LiveTarget Baitball Spinner Rig for Freshwater Angling The LiveTarget MNSR11MD853 Baitball Spinner Rig is engineered for freshwater sessions, offering a compact medium profile paired with a 3/8 oz weight. The finish blends dark amber gold with multicolored accents, catching the light as you reel...

Unveil the LIVE TARGET Baitball Rig Small Chartreuse-Silver Designed for anglers who value compact efficiency, the LIVE TARGET Baitball Rig Small Chartreuse-Silver combines a lifelike profile with a high contrast color that catches the eye under different light conditions. This rig is built around...

Overview Introducing the LIVE TARGET Baitball Rig Large Smoke Silver, a versatile fishing lure designed to move with lifelike realism. With a 1/2 oz weight and a sturdy 5/0 hook, this rig is built to cast cleanly and maintain a natural silhouette in the...

River2Sea Phat Mat Daddy Frog: Leopard Edition Meet the River2Sea Phat Mat Daddy Frog in Leopard, a purpose-built topwater lure designed to excel where thick vegetation thrives. Weighing 3/4 ounce and measuring 2 3/4 inches, this hollow body frog sits heavier than many topwater...

Bill Lewis Depth Strike TwitchBait: A Lipless Sinker Built for Forward-Facing Sonar The Depth Strike is a purposefully designed sinking twitchbait that thrives with modern forward-facing sonar. Its lipless, compact profile drops quickly on slack line and delivers a distinctive back-and-forth shimmy that imitates...

Meet the Bill Lewis Depth Strike TwitchbaitThe Depth Strike is a lipless sinking twitchbait engineered for forward facing sonar. In Phantom Purple, its compact profile sinks quickly on a slack line and delivers a distinctive back and forth shimmy that bass often notice with...

Overview The Bill Lewis Depth Strike Twitchbait is a lipless, sinking lure engineered for forward-facing sonar anglers. Without a traditional lip, it dives on slack line and delivers a convincing back-and-forth shimmy that bass tend to notice, especially when presented near structure or schooling...

Discover the Bass Mafia Unloaded Daingerous Swimbait 5in Texas Gizzard Designed for freshwater bass anglers who value action, realism, and versatility, this 5 inch swimbait from Bass Mafia brings a convincing profile to the water. The Daingerous body shape pairs with a lifelike tail...

OverviewDesigned for tournament-level performance, the LUCKY CRAFT Pointer 100XD mimics an injured baitfish with a lifelike side-to-side action. In freshwater environments, this jerkbait appeals to aggressive strikes as it searches deep pockets, weed lines, and drop-offs with a purposeful glide.Key Features Suspending action at...

OverviewThe Yamamoto UNI is a finesse lure crafted to entice bass with a lifelike quiver and subtle presence. Its urchin-style design features bulbed appendages that grab water, creating a convincing shimmer and gentle tremor as you twitch the rod tip. Built with a custom...

Overview of the Rapala X-Rap Saltwater 12 Pilchard The Rapala X-Rap Saltwater 12 Pilchard is a compact hard lure designed for saltwater casting and trolling. Its 12 cm length and pilchard-inspired finish create a visible target that stands out in varying tides and light....

Meet the Rapala Ripstop Jerkbait in Houdini Color The Houdini color Rapala Ripstop Jerkbait blends aggressive flashing with a subtle, lifelike pause. Designed around Rapala’s signature RipStop tail, this 3.5 inch lure delivers instant hard‑stop action that can trigger reaction strikes from bass, walleye,...

Elevate your fishing with NIKKO Hellgrammite 3-inch Watermelon Red Flake Nikko’s 3-inch hellgrammite softbait is designed to replicate the subtle profile and lifelike motion of a real hellgrammite. With a vulnerability-profile and a buoyant, soft body, this lure works to attract both visual cues...

Designed for discerning bass anglers, the Yamamoto UNI mimics a natural target with a precise quiver as it sinks. This urchin style lure uses bulbed limbs that pull water, creating subtle ripples and a convincing, lifelike movement you can feel with each twitch of...