Meet Berkley Gulp! SW Pulse Claw 3 Inch Red The Berkley Gulp! SW Pulse Claw 3 Inch Red is a purpose-built soft lure designed to tempt large rockfish with a blend of motion, water displacement, and scent. The lure comes in a pack of...

Overview Discover the Berkley Gulp! SW Sandworm, a compact 2-inch soft bait engineered for finesse fishing. In natural color, this bait blends with the water and mimics a small prey item, offering a convincing silhouette for Ajing and other light-tackle targets. Built on Berkley’s...

Discover Berkley Gulp! Swimming Mullet Soft Bait The Berkley Gulp! Swimming Mullet reimagines soft bait with an emphasis on scent dispersion, a feature that can help widen the potential strike area in the water. Paired with a realistic head and body and a lively,...

Why choose Gulp! Swimming MulletGulp! is a scent driven soft bait with 400x more dispersion than ordinary plastic bait, expanding the strike zone and increasing your fishing opportunities. The Nuclear Chicken color adds visibility in murky water and bright mornings alike, helping fish notice...

Experience lifelike action with scent-driven attraction The Berkley Gulp! Swimming Mullet is a 4 inch soft bait designed to resemble a mullet in size and movement. The Pearl White body with Chartreuse accents catches the light and helps the lure stand out in varied...

Meet Berkle y Gulp! Swimming Mullet Soft Fishing Bait — a soft lure that blends a lifelike profile with scent-driven performance to help you connect with more fish across a range of waters. The mullet-inspired silhouette sits naturally on the line, while the scented...

Elevate your lure game with Berkley Gulp! Swimming Mullet Experience a lure that merges lifelike detail with a powerful scent cue. The Gulp! Swimming Mullet is designed to tempt curious predators at distance, helping you cover more water with each cast. The package includes...

OverviewThe Berkley Gulp! Swimming Mullet 4-inch Chartreuse is designed to release a potent scent aura that can help you extend your strike zone. Its combination of a realistic head and body with a responsive tail creates a lifelike presentation during retrieves, helping lure attention...

Overview Berkley Gulp! Trout Nuggets are pre-formed dough bites built to simplify trout fishing without sacrificing flavor or action. Each nugget is fortified with Gulp flavor bits and finished in a chunky chartreuse hue that stands out in varied water conditions. The 1-ounce size...

Discover Berkley Gulp! Trout Nuggets Rainbow Candy Berkley Gulp! Trout Nuggets Rainbow Candy offer a thoughtful blend of scent, color, and buoyancy for freshwater trout fishing. Each 1-ounce nugget is infused with Gulp flavor bits and shaped into a convenient, pre-formed dough piece that’s...

Boost trout fishing with Berkley Gulp! Trout Nuggets Berkley’s Gulp! Trout Nuggets in Chunky Cheese offer a ready-to-rig dough bait designed to spark interest and entice bites. Each nugget is infused with Gulp flavor bits that release inviting aromas as it sits or moves...

OverviewBerkley Hemostat Pliers are a compact 6 inch tool finished in a bold red. On the water, a well-made pair of pliers can smooth small tasks, from detaching a stubborn hook to helping position a new fly. This Berkley tool blends value with reliability...

OverviewThe Berkley Johnson Beetle Spin in nickel blade and a vibrant yellow/black stripe delivers a compact 2-inch jigging option built for versatility. Its straightforward design makes it approachable for new anglers while still appealing to those who fish with a seasoned hand. The nickel...

Discover the Berkley Johnson Beetle Spin Nickel Blade A modern evolution of a classic, the Johnson Beetle Spin Nickel Blade from Berkley combines straightforward design with purposeful details that appeal to both newcomers and seasoned anglers. The setup is simple enough to pick up...

Overview The Berkley Johnson Beetle Spin in nickel blade with a striking black and yellow stripe offers a compact, easy-to-handle lure suited for both beginners and seasoned anglers. Its design combines a translucent polycarbonate jig head with a weighted core to promote controlled jigging...

Overview The Berkley Johnson Beetle Spin Nickel Blade blends a compact, easy-to-use design with reliable performance. Its nickel-plated blade catches light in sunlit ripples, drawing attention without overwhelming delicate strike cues. Built around a sturdy hook and metal wire arms, this lure delivers a...

Overview Designed with insights from pro angler Jordan Lee, Berkley x9 Braid Superline brings a nine‑carrier braid to the table for enhanced durability without sacrificing casting performance. Built from 100% PE fibers, this braid adds an extra strand to the traditional 8‑carrier design, delivering...

Overview Discover the Berkley Lightning BSLR662MLCBO Spinning Combo, a thoughtfully designed pairing of a responsive rod and a smooth, durable reel. Built with value in mind, this setup aims to deliver a balanced blend of sensitivity, power, and reliability for anglers who want solid...

Meet the Berkley Max St Pulstale 4.2 inch Green Pumpkin, a classic shad tail soft lure designed to perform across freshwater and inshore waters. Each pack includes 6 pieces, each weighing 0.4 oz (11.0 g) and measuring 4.2 inches in length. The compact, balanced...

Berkley Mini Line Spooler: Streamlined Spooling On the Go Meet the Berkley BAMLS Mini Line Spooler in a bold Black/Red colorway. This pocket-sized device is designed to keep fishing line tidy while you move between spots. Its compact profile slips into a tackle bag,...