Efficient line stripping at the touch of a button The Berkley Motorized Line Stripper is built for anglers who want to move quickly from line removal to re-spooling. The durable motor powers through old line at up to 300 yards per minute, turning a...

Overview The Berkley MSWG8-WH Sw Grub 8 in White combines Berkley’s renowned PowerBait scent with a lifelike grub profile, delivering a compact, durable lure built for saltwater challenges. Designed to entice with a wide-tail swimming action, this 8-inch grub emphasizes visibility and enticing motion...

OverviewThe Berkley PBHIFRY.75-NW Power Bait Ice Fry Baits blend a celebrated Power Bait scent with a lifelike darting fry profile designed for cold-water anglers. When you drop this bait on the ice, you may notice curious bites increase and the presentation feels more confident,...

Overview Introducing the Berkley Power Pop Bluegill — a clever fusion of soft-bait feel with the buoyant behavior of a hard lure. Designed by Berkley’s team in Japan, this lure uses ultra-low-density material to minimize water uptake, helping the body stay afloat through long...

Meet the Berkley Power Pop, a creative spin on a familiar shape that blends the soft feel of a soft bait with the buoyant action of a hard bait. Developed by the Japanese Berkley team, this lure uses ultra-low-density material that resists water uptake,...

Overview Meet the Berkley Power Pop, a creative spin on a familiar shape that blends the soft-bait feel with the buoyant performance of a hard lure. Developed by Berkley’s Japanese team, this lure uses an ultra-low-density core to limit water uptake and preserve floatation...

Unlock More Bite Potential with Berkley PowerBait AttractantThe Berkley PowerBait attractant is a scent and flavor embedded into bait designed to be detected by fish as soon as they bite. By introducing aroma and taste into the moment of contact, fish may linger longer...

Enhance Your Bass Lures with Berkley PowerBait Attractant The Berkley PowerBait Attractant is a water-soluble scent and flavor designed to mingle with your lure or live bait. When bass bite, the scent is released, creating a more enticing presentation that can encourage longer holds...

OverviewThe Berkley PowerBait Attractant is an 8-ounce scent and flavor additive designed to stay with the bait and engage fish from the moment they investigate. By enhancing the aroma, it helps your lure feel more alive in the water, inviting curious bites and encouraging...

PowerBait Bass Attractant for Lure Enhancement Elevate your tackle with Berkley PowerBait Bass Attractant, a water-soluble formula designed to boost lure appeal for bass. Refined by Berkley scientists over more than three decades, this attractant delivers a distinctive scent and flavor that many anglers...

Overview Meet Berkley PowerBait Catfish Bait Chunks in Blood/Cheese, a 6 oz offering designed to help you present a compact, scent rich bait on a variety of rigs. The proprietary PowerBait formula has been honed through decades of field testing, balancing aroma, flavor, and...

OverviewBerkley PowerBait Catfish Bait Chunks in Liver and Blood bring together practical dough bait design with decades of scent science. The exclusive PowerBait formula delivers a savory aroma and flavor that many anglers associate with catfish activity. This product is preformed into chunks for...

Powerful attraction for catfish, built on decades of refinement Berkley PowerBait Catfish Bait Chunks in Chicken Blood blend a scent and flavor that has been refined for over 30 years. This exclusive PowerBait formula is designed to pique curiosity and draw catfish toward your...

Unlock enticing scent and flavor for catfish with PowerBait Berkley PowerBait Catfish Bait Chunks in Chicken Liver bring a rich aroma and a savory profile that many anglers find appealing to catfish. Built on Berkley’s exclusive PowerBait formula, the scent and flavor have been...

PowerBait Catfish Bait Chunks, Cut Shad: A thoughtful option for catfish anglersFor more than thirty years, Berkley scientists have been refining an irresistible scent and flavor—the exclusive PowerBait formula. When the bait hits the water, the aroma releases in waves, creating a scent corridor...

Overview The Berkley PowerBait Chigger Craw in Black Blue Fleck delivers a compact, lifelike craw profile designed to entice bass and other freshwater species. At 3 inches, this bait balances compact presentation with noticeable action, making it a versatile option for many setups and...

Overview The Berkley PowerBait Chigger Craw blends soft plastic realism with a scented, flavor-infused formula. Designed to entice bites and encourage longer holds, it aims to improve hook-set opportunities without guaranteeing outcomes. The 4-inch body in Black Red Fleck delivers a compact profile that...

Overview The Berkley PowerBait Chigger Craw brings together a classic craw pattern with scent-infused technology designed to entice bites. Each 4-inch bait carries PowerBait scent and flavor, which can stay active as you fish, helping to encourage more confident takes without promising specific results....

OverviewThe Berkley PowerBait Chigger Craw Green Pumpkin 4in is a versatile soft bait designed for bass and other freshwater species. In a 9 count package, this lure combines a compact profile with a natural kicking action that helps fish hold on longer as scent...

Overview Meet the Berkley PowerBait Crazy Legs Chigger Craw in Breen—the lifelike craw profile engineered to tempt bass with a scented, flavor-impregnated formula. The design blends a natural body with dynamic legs and pinchers, delivering both visual presence and tactile disturbance. The scent-integrated material...