Boost your bait with Berkley PowerBait Attractant The Berkley PowerBait Fishing Bait Attractant for Walleye is a scent and flavor infusion designed to give your presentation an extra edge. When a fish bites, the attractant is released into the water, and the scent can...

Overview The Berkley PowerBait Floating Steelhead Worm Bubblegum is a 4-inch lure designed to entice steelhead with a scented formula and lively paddle-tail movement. Packed in a 13-count pack, this worm is buoyant enough to suspend below a float or ride with a jig,...

Discover Berkley PowerBait Grub White The Berkley PowerBait Grub White is a saltwater lure built for anglers who target deep water flatfish and halibut. At eight inches, it presents a bold profile in the water and moves with a subtle, lifelike kick when the...

Elevate your finesse game with PowerBait MaxScent The Berkley PowerBait MaxScent line delivers a noticeably enhanced scent field designed to attract fish in a variety of conditions. Combined with an ultra-realistic texture and natural matte colors, this soft bait aims to deliver lifelike movement...

Overview The Berkley PowerBait MaxScent line introduces a stronger scent field combined with ultra-realistic texture and natural matte colors. The Canada Craw at 2.5 inches delivers a compact crawfish profile designed for finesse presentations, such as Ned Rig setups, where a subtle, convincing silhouette...

Overview Meet the Berkley PowerBait MaxScent D-Worm Bait, a soft plastic worm designed to release a potent scent field and deliver lifelike texture and color. When placed in water, the material creates a detectable scent signature that many anglers notice in practice, potentially helping...

Overview Meet the Berkley PowerBait MaxScent D-Worm Bait in Green Pumpkin. At 5-1/2 inches, this soft worm combines a lifelike silhouette with a scent-rich core designed to entice through water when slow-trolled, hopped along structure, or drawn across cover. The modern material balances a...

Berkley PowerBait MaxScent D-Worm Bait — Natural Shad, 5-1/2 Inches The Berkley PowerBait MaxScent D-Worm Bait is designed to feel lifelike in the water, with a length of 5-1/2 inches that fits a variety of rigs. A new material releases a supercharged scent field,...

Overview Meet the Berkley PowerBait MaxScent D-Worm Bait in Watermelon Red. Crafted with a new material, this worm releases a boosted scent field as soon as it enters the water, creating a detectable trail that can draw curious fish into striking range. The result...

Meet Berkley PowerBait MaxScent D-Worm Bait, designed to deliver a compelling scent field and a lifelike presence that mirrors real worms. Built with a next-generation material, this worm releases a potent scent trail that travels with your cast and into the strike zone, inviting...

Discover the Berkley Powerbait Maxscent Deworm 3.6-Inch Worm Pro BlueIn the 2021 Max Scent line, Berkley refined its soft, scent-infused lure to stay pliant while delivering a rich scent trail that helps attract strikes. The Deworm 3.6 is a straight worm design that preserves...

Overview The Berkley PowerBait MaxScent Hit Worm Magnum in Blue Fleck combines a slender baitfish silhouette with a tapered, bulbous tail to deliver water-soft movement that reads as lifelike. Natural matte blue tones blend into the backdrop of clear and stained waters, while the...

Overview The Berkley PowerBait MaxScent Lil' Trooper is a compact 2.5-in crawfish imitation designed for finesse fishing. It delivers a powerful scent field through the MaxScent formulation, helping attract fish in a range of water conditions. The texture is ultra-realistic and the natural matte...

Overview The Berkley PowerBait MaxScent Power Chunk is a versatile finesse bait designed to pair with a jig for precise presentations. Measuring 3-1/4 inches in Watermelon Red, its molded shape nods to classic pork rind cues while delivering modern performance through lifelike texture and...

Overview The Berkley PowerBait MaxScent The General reimagines a classic stick bait with modern scent technology. At 4 inches (10 cm), this soft plastic stick worm combines a familiar profile with Berkley’s MaxScent formula to create a lure that feels like a natural extension...

Elevate Trout Fishing with Berkley PowerBait Berkley PowerBait has evolved through decades of research to deliver a scent and flavor that appeals to trout in a way that feels natural to them. The Cheese color offers a classic, easily recognizable look that stands out...

Overview Berkley PowerBait Natural Scent Trout Bait in Corn Yellow is designed to help anglers of all levels elevate their fishing experience. Built around the exclusive PowerBait formula, Berkley scientists spent over 25 years refining a scent and flavor that aims to attract trout...

PowerBait Natural Scent Trout Bait: attract trout with a scent that mimics live baitBerkley PowerBait Natural Scent Trout Bait is engineered to draw trout by releasing a natural scent and flavor that mirrors live forage. Built around a proprietary PowerBait formula, this bait aims...

Overview Berkley PowerBait Natural Scent Trout Bait in Tequila Sunrise blends science with sensory appeal to help you target freshwater trout. The 2-inch bait is designed to release scent and flavor as it sits in the water, inviting trout to sample and hold on...

Introducing Berkley PowerBait Natural Scent Trout Bait in salmon peach. This 1.75 oz lure is designed to entice trout with a scent and flavor that resembles live bait, delivering a natural feel when you cast and retrieve. What makes this trout bait special is...