Small lure, big versatilityAt a mere 1/8 oz, the Rapala Ultra Light Shad 04 Clown stays nimble in tight water, making a 1.5-inch profile a capable option for small streams, shallow rivers, and pockets around submerged rocks. Its compact size is paired with a...

Meet the Rapala Ultra Light Shad 04 Firetiger, a compact 1/8-ounce lure that punches above its weight with a classic shad profile. At just 1.5 inches, it delivers a crisp, lifelike presence in the water and a shimmering finish that catches the eye on...

Meet the Rapala ULS04PDS Ultra Light Shad 04 in Purpledescent. At only 1/8 oz, this compact bait delivers Rapala action with a precision internal weight and a classic shad profile. It runs true at high speeds, features a rolling swimming action, and slow-sinks on...

Ultra-Light angling, reimagined There is nothing more exhilarating than feeling a small fish surge and pull on a light line. The Rapala Ultra Lite Lure Kit is designed to deliver that thrill with four carefully selected ultra-light lures hand-picked by Rapala ProStaff. Each lure...

Overview The VMC Bladed Bull Spoon is built for anglers who want eye-catching action with less gear swapping. By pairing a compact spoon body with an integrated blade, this Rapala-backed lure delivers a bright, shifting flash and a lively vibration that travels through water....

OverviewWhen the ice is thick and visibility is limited, you need a lure that delivers bright, attention-getting movement. The Rapala VMC Hatchet Spoon Fishing Lure combines a compact 1/16 oz profile with a chartreuse shiner finish and a precision hatchet blade. The result is...

Rapala VMC Hatchet Spoon Lure — Premium Ice Fishing Action When the ice is thick and bites are unpredictable, a compact lure with bold motion can stand out. The Hatchet Spoon delivers a 1/16‑ounce profile in a vivid Fire Tiger color, designed for precise...

Premium ice fishing performance with unmatched flashThe Rapala VMC Hatchet Spoon is engineered to deliver a bold, attention-grabbing presentation beneath the ice. Its distinctive hatchet blade generates a sharp flash and vibrant flutter, helping your lure stand out in low-light conditions and through water...

Premium ice fishing performance Engineered for ice fishing performance, the Rapala VMC Hatchet Spoon blends bright flash with precise vibration. Its distinctive hatchet blade creates an erratic, fluttering motion that helps the lure stand out in busy or dim water, inviting predatory fish to...

Rapala VMC SpinShot Drop Shot Hooks – 6 Pack The SpinShot line from Rapala and VMC is built for simplicity, affordability, and on‑water efficiency. With a premium VMC Spark Point, these hooks deliver dependable sharpness and a fast, straightforward rigging process that helps you...

Meet the Rapala W2GTU Jigging Rap The Rapala W2GTU Jigging Rap is built for ice anglers who want precise, enticing action when cold-water fish are most selective. At 1-1/4 inches long and weighing 1/8 ounce, this compact lure cuts through snow and slush with...

Elevate your ice fishing with the Rapala W3GTU Jigging RapThe Rapala W3GTU Jigging Rap is a compact, high-visibility lure designed to perform in cold waters. At 1-1/2 inches and 3/16 ounces, it strikes a careful balance between quick drop and controlled jigging, making it...

OverviewThe Rapala Walleye Boom Box is a carefully assembled tackle kit crafted to expand your walleye options on lakes, rivers, and reservoirs. Hand-picked by Rapala experts, it brings together seven proven lures with a bonus item, all from brands you trust. This set is...

Meet the Rapala Wiggle Wart MadFlash 05 Blue Chrome Orange The Wiggle Wart MadFlash 05 blends a time-tested wobble with a bold blue chrome orange finish, designed to catch the eye of predatory fish. This hard lure is built for casting and retrieving with...

Overview The Rapala X-Rap 04 Glass Ghost is a compact 1.5 inch lure designed to deliver big action in a small package. Its textured translucent body catches water light and creates a lively silhouette that helps attract attention in various water conditions. The Glass...

The Rapala X-Rap 06 Brook Trout is designed to entice discerning freshwater rivals with a compact 2.5-inch profile that still delivers a strong presence in varied water conditions. Its textured translucent body catches light from multiple angles, while an internal holographic foil flashes with...

Overview The Rapala X-Rap 06 Olive Green is a compact jerkbait built for anglers who value action, distance, and versatility in a single lure. Its olive finish and lifelike silhouette are crafted to catch the eye and imitate natural prey moving through the water,...

Overview: Action that adapts to different retrieves The Rapala X-Rap 08 Albino Shiner is a compact freshwater lure engineered for versatility. Its design supports multiple fish-catching actions within a single cast, letting you experiment with cadence to match how fish respond on any given...

Overview Meet the Rapala X-Rap 08 Gold jerkbait, engineered to deliver eye-catching action and dependable distance. Its hard-cutting, aggressive darting motion is paired with an integrated long-casting system and a pronounced rattle, creating a compelling target that can draw attention in varied waters. This...

Rapala X-Rap 08 Medium Diving Jerkbait in Rusty Crawdad The Rapala X-Rap 08 is built to deliver action straight from the box. Its balanced design combines weight and buoyancy to yield long, precise casts and a lively, lifelike dart as soon as you begin...