Meet the Heddon Super Zara Spook, a topwater lure designed for clear-water bass where subtlety can pay off. At 4.5 inches long and about 3/4 ounce, its compact silhouette tracks true on the retrieve and delivers a deliberate walking action that stays light on...

Meet the Heddon Swim'N Image, a shallow-running crankbait designed to mimic a 3-inch threadfin shad. Its wide wobble and compact body let it swim through water where many other lures stay out of reach, making it a versatile option for anglers fishing in shallow...

Overview The Heddon Swim'N Image is a compact shallow-running crankbait designed to mirror a 3-inch threadfin shad. Its glossy finish and balanced body deliver a deliberate, wide wobble that cuts through pockets of water where many lures struggle to reach. This combination creates a...

Designed for shallow water finesse The Heddon Swim'N Image captures the essence of a threadfin shad in a compact 3-inch form. Its shallow-running design allows you to work near current edges, riffles, and the tops of wing dams where fish often cruise for an...

Overview The Heddon Swim’n Image offers a compact, lifelike profile designed for shallow water river fishing. Resembling a 3-inch threadfin shad, its broad wobble creates inviting movement that can draw attention in quiet seams and along current edges. The Gizzard Shad color adds a...

Heddon Teeny Torpedo 1/8oz Bullfrog — Why It Works For generations, Heddon Torpedo lures have defined surface fishing. The Teeny Torpedo Bullfrog pairs a compact profile with a proven spinner‑equipped design to deliver eye‑catching surface action. At 1/8 oz, it balances weight for longer...

Overview The Heddon Torpedo remains a iconic topwater lure, celebrated for its lively spinner-driven action and classic torpedo silhouette. Its design helps you achieve longer casts and a bold surface presence, delivering a splashy wake that draws attention on the water. Why anglers choose...

Discover the Heddon Sonar X0431LPS The Sonar is designed for anglers who want more control over lure action on any fishing day. Its adjustable-action design lets you tailor vibrations and running depth to your preferred technique, whether you cast, troll, or jig. In the...

Overview The Heddon X2500-RH Lucky 13 Popper in Red Head is a timeless topwater lure designed to attract a broad range of gamefish. Its compact profile and proven action make it a versatile option for anglers targeting species in both fresh and saltwater environments....

Overview The Heddon X9270-DGS Spit'n Image captures the frantic motion of a fleeing shad in a compact, water-ready package. When you retrieve it, the lure produces a convincing side-to-side dart, and when at rest, the tail sits low in the water for a natural...

Realistic shad mimic with dynamic action The Heddon X9270-DTFS Spit'n Image captures the frantic energy of a fleeing shad, presenting a compact profile that seems to swim with purpose. When retrieved, the lure transitions into a lively side-to-side motion that nudges water and light,...

Overview First introduced in 1939, the Zara Spook helped define topwater fishing with an unmistakable walk the dog rhythm. The X9255BON Bone version preserves that heritage while delivering a crisp bone finish and a balanced silhouette that catches light and movement across the water....