Engineered for technique-specific fishing in demanding waters The SHIMANO Beast Master EX 4-3MT 150G is built to meet the rigors of river and estuary fishing where big, powerful fish roam. Drawing on SHIMANO's Technium concept, this rod is designed to cover salmon, steelhead, and...

Overview SHIMANO's Beast Master Ex 4.2m 120g is designed to blend precision with versatility. Rooted in the Technium philosophy, this rod aims to balance power and sensitivity, supporting anglers across diverse freshwater techniques without sacrificing feel in the hand. Engineering and materials The blank...

Power, Precision, and Endurance in One Electric Reel The SHIMANO BEASTMASTER 9000 B Electric Reels redefine what an electric reel can deliver on the water. Redesigned for serious anglers, the BM9000B blends an easy-to-read color LCD with rugged construction and battle-tested fishability. The reel’s...

Overview and vibe on the water The Shimano BF130WFCW Butterfly Wing Fall Jig in chartreuse and white is engineered for a natural, eye-catching descent that draws attention from predatory fish. Weighing 130 g, this through-wire jig is built to endure spirited encounters and long...

OverviewThe Shimano BF200WFBG Blue Glow Butterfly Wing-Fall Jig combines a lifelike profile with a glow-enhanced finish to boost underwater visibility. The blue glow is designed to stand out in dim water or low-light conditions, while the distinctive butterfly wing-fall action creates a smooth, gliding...

Overview The Shimano Black Back Current Sniper Splash Walk is a purpose-built walking bait designed to draw in large game fish with a distinctive, nearly stationary walk-the-dog action. Its confident water presence and low-pitch interaction help it grab attention in a crowded strike zone,...

Overview Meet the SHIMANO SWAGSTW38BG spinnerbait, a bold Black Gold option designed for versatile casting and dependable retrieves. With a compact 3/8 oz profile and a high-contrast black-and-gold finish, this lure aims to stand out in various water conditions while you probe around structure,...

Overview The Shimano Blackmoon Backpacks are angler-inspired storage solutions designed to keep gear organized without slowing you down. Available in two versatile styles, FR (Front Load) and TP (Top Load), these packs are built to hold reels, terminal tackle, lures, line, and tools in...

Overview Meet the Shimano Blue Sardine Current Sniper Jig JM009MEBS, a 120g lure crafted for versatility across a wide range of fishing conditions. Its slim silhouette and lifelike blue-sardine coloration imitate natural baitfish, helping you attract attention whether you’re casting from shore or fishing...

Overview Meet the Shimano COL16KIBS Current Sniper Swim Kick 160S, a subsurface lure built for versatility and reliable performance in a range of water conditions. The Blue Sardine color delivers a subtle metallic flash as the lure travels just beneath the surface, catching light...

Overview Meet the Shimano Bluegill BT Spin Tailspin BTS18BG, a solid swimming tailspin designed for versatility across freshwater setups. Its compact profile balances light weight with responsive motion, making it a flexible option for a wide range of fishing scenarios—from open-water casts to tight...

Overview The SHIMANO Bluewave Surf Bag LG is designed for anglers, beachgoers, and boat days where gear needs to stay organized and protected. Built with practical materials and a thoughtful layout, it combines rugged durability with easy access, making it a reliable companion for...

Engineered for the surf When you head to the shore, gear faces salt spray, shifting sands, and the demands of long sessions. The Shimano Bluewave Surf Bag is designed to endure those conditions while keeping lures and tackle organized and accessible. Built with premium...

Meet the Shimano Bone-Pink Current Sniper Jerkbait, a precision lure designed to cover water efficiently with an eye-catching bone-pink profile. Its finish catches light in a way that helps the lure stand out across varying depths and water colors, making it a versatile option...

Overview The Shimano Bone-Pink Current Sniper JERKBAIT OM170PEBP pairs a bone-pink finish with a precise jerkbait profile, designed for coastal anglers who want to reach distant water and tempt wary fish. It is well-suited for chasing calico bass along Southern California shores and striped...

Overview Elevate the visual finish of your road setup with the SHIMANO Bracket Cover for ST-R7170 in black. This 1 pair set is designed to sit neatly around the ST-R7170 shifter area, aligning with Shimano 105 aesthetics for a cohesive cockpit. The accessory carries...

Overview From SHIMANO’s Japanese development labs, the BT Bait 99F Ghost Ayu arrives in North America in both slow‑sink and floating variants. This multi‑jointed swimbait uses three hard body sections paired with a durable elastomer tail to deliver a natural swimming action at any...

OverviewThe Shimano BT Spin Tailspin is a purposefully engineered solid-swimming lure designed to perform across varied fishing scenarios. Its unique and lightweight blade design aims to deliver a crisp rotational response on the fall, while the body combines aggressive wobble with blade vibration during...

Overview The Shimano BT Spin Tailspin BTS18CW in Chart White is a versatile solid-swimming lure designed to perform across a range of conditions. Its light, responsive blade and balanced body deliver a lively on-water presence that you can tune with different retrieval cadences. The...

Overview The SHIMANO Bullseye 9100 Sea Basket spinning reel is built for demanding blue-water action. Its rugged power aluminum body resists fatigue under heavy pulls, delivering dependable performance when the lure meets strong currents and big game. The design emphasizes balance and control, so...