OverviewThe Berkley Gulp! Saltwater Sandworm Bloody 2in is a soft bait designed to mimic the shape, texture, and motion of a real sandworm in saltwater. Its vivid Bloody hue helps it stay visible underwater, while the soft material offers a lifelike feel when presented...

Overview The Berkley Gulp! Saltwater Sandworm Soft Bait in Green Camouflage brings the lifelike look and subtle action of natural sandworms to your tackle box. At two inches, it’s sized for precision presentations that work across multiple saltwater targets and conditions. The bait’s design...

OverviewMeet the next generation of soft baits: Berkley Gulp! Saltwater Shrimp in Flamingo Chrome. Designed to mimic the look, feel, and scent of the real thing, these baits aim to entice bites by engaging multiple senses. The Flamingo Chrome hue combines a lifelike appearance...

Overview Meet Berkley Gulp! Saltwater Shrimp Fishing Soft Bait—a modern soft lure designed to mimic the look, feel, and aroma of live shrimp. The impressive scent dispersion is engineered to release aroma in the water, potentially drawing in predatory fish from a wider radius....

Meet Berkley GULP! Saltwater Shrimp Replace live bait with a next-generation soft lure designed to mimic a real shrimp and deliver scent to the water column. The Key Lime Chrome 4in model blends a lifelike profile with a bold finish that catches the eye...

Elevate Your Surf Fishing with Berkley Gulp! Saltwater Surf Bytes Sand Fleas Meet the Berkley Gulp! Saltwater Surf Bytes Sand Fleas in Blue Fuze, a compact 1-inch soft bait designed to perform in challenging beach conditions. The sand flea silhouette mirrors natural forage and...

Premium Surf Bait for Saltwater Anglers Meet Berkley Gulp! Saltwater Surf Bytes Sand Fleas in Pink, a purpose-built soft bait designed for beach and shore-based fishing. At 1 inch, this compact, easy-to-cast lure is infused with Gulp! scent to help attract fish in busy,...

Transform Surf Fishing with Berkley Gulp! Saltwater Surf Bytes Sand Fleas Skip the hassle of live bait and switch to a highly durable soft bait built for surf fishing. The Berkley Gulp! Saltwater Surf Bytes Sand Fleas in orange, 1in, carries a potent scent...

OverviewThe Berkley Gulp! Sand Eel in Sapphire Shine offers a saltwater lure designed to help you reach fish from a longer distance. Its 5-inch profile combines a lifelike look, tactile feel, and a scent that mimics prey, making it a versatile choice for inshore...

Experience Berkley Gulp! Sand Eel Silver Mud Meet Berkley Gulp! Sand Eel Silver Mud, a 5-inch soft bait designed to mimic the look, feel, and scent of live sand eels. This model leverages a unique formulation that releases scent more rapidly than traditional plastics,...

Overview: Berkley Gulp! SW Sandworm 2in Ajing The Berkley Gulp! SW Sandworm 2in Ajing is a compact, easy-to-handle lure designed for finesse ocean fishing. With a lifelike silhouette and deliberate water movement, this 2 inch evocation of tiny prey can enhance your drifting and...

Realistic look and scent that expands your strike zone The Berkley Gulp! Sandworm Camo 6-Inch soft bait brings the familiar silhouette of a sandworm to life with lifelike color, texture, and motion. Designed for saltwater environments, this bait presents a convincing target while delivering...

Berkley Gulp! Sandworm Natural 6-Inch: A lifelike, scent-rich option for saltwater anglers The Berkley Gulp! Saltwater Sandworm Soft Bait in its natural color and six inch length is crafted to mimic the look and motion of real sandworms. Its design emphasizes lifelike movement and...

OverviewThe Berkley Gulp! Sinking Minnow in Watermelon Red Glitter is a 5-inch lure engineered to sink steadily and mimic a real minnow as you cast along key structure. Its sinking action helps you reach fish that hold near weedlines, wood, docks, and dam zones,...

OverviewThe Berkley Gulp! Amber Glow Squid 3in is designed to elevate saltwater fishing with a lifelike presence that blends visual appeal, motion, and scent. The amber glow hue catches light from above and below, helping the lure stand out in diverse conditions. Each 3-inch...

Overview The Berkley Gulp! SR Crawler is a purpose-built soft bait designed for crawler-harness fishing on Walleyes. Developed in collaboration with Korey Sprengel, a leading expert on crawler techniques, this lure aims to replicate the look and motion of a real nightcrawler while offering...

Overview Berkley Gulp! Surf Bytes Baitfish in chartreuse offers a modern soft bait built for beach and surf fishing. The new durable formula is designed to withstand saltwater action while delivering a natural baitfish silhouette that aligns with common shore forage. The bright chartreuse...

Overview Berkley Gulp! Surf Bytes Strips are built for the dynamic world of surf fishing. Featuring a new, durable formula, these strips are designed to withstand waves, wind, and rugged beaches while maintaining a convincing bait profile. The orange variant adds a bright, high-contrast...

Meet Berkley Gulp! Surf Bytes Strips Berkley brings a surf-focused bait option with a new, durable formula designed to perform in coastal conditions. The Surf Bytes Strips are available in chartreuse and four additional vibrant colors, offering visibility and versatility when waves, wind, and...

Overview Discover Berkley Gulp! Surf Bytes Strips in pink, a compact soft bait designed to perform along sandy beaches and breaking waves. The strips are crafted with a durable formula that stays intact through casts and subtle takes, while their cut-to-size design lets you...