Elevate your soft plastic setups with precision Lunker City brings a thoughtfully designed standard offset hook that shines when paired with soft jerkbaits like the Slug-Go. The extra-long shank helps balance the lure during retrieves, contributing to a steadier, more natural action in the...

Meet Ozmo, Lunker City’s 5-inch salted creature bait designed to move with unexpected versatility. This soft plastic lure is ready to fish straight from the package, delivering reliable underwater action and a lifelike feel that bass can notice in a variety of water settings....

Meet the Lunker City 5-inch Spanky Worm, a versatile soft plastic lure designed for wacky rig presentations and subtle swimming action. This 3-pack delivers 21 total lures, giving you multiple setups for a day on the water. The lure is salted for density and...

Meet the Lunker City Spanky Worm Designed for serious bass anglers, this 5 inch salted soft plastic lure blends a compact profile with a dynamic motion that you can feel through the rod. Each piece weighs 0.4 oz, creating a balanced feel that helps...

Overview The Lunker City 5-inch Spanky Worm is a salted soft plastic lure designed for bass anglers who value a responsive, natural feel in their tackle. Its compact profile and durable build make it a versatile option for a range of fishing situations, with...

Elevate bass finesse with the Lunker City Spanky Worm Designed for anglers who value subtle, lifelike movement, the Lunker City 5in Spanky Worm blends a salted soft plastic body with a smart center-flex core. In a signature Green Pumpkin hue, this lure stays visible...

Meet the Lunker City Slug-Go 9-Inch Bass Lure Step into the world of soft stick baits with the Lunker City Slug-Go 9-Inch Bass Lure. This design helped launch a new category in fishing lures, demonstrating how a slender stick bait can deliver dynamic action...

Overview Discover the Lunker City 9inch Slug-Go Bass Lure, a cornerstone of Herb Reed's Original Slug-Go family. This soft plastic stick bait blends a slim, lifelike silhouette with a lively, unpredictable action that imitates a wounded baitfish. Made in the United States, this version...

Overview The Lunker City Fin-S 2.5-inch Salt and Pepper Phantom lure is a timeless soft lure built around the original fork-tail minnow design. Its compact profile pairs with a responsive tail to mimic a fleeing baitfish, offering a versatile option for anglers looking to...

Meet the Fin-S Fish: a heritage soft plastic minnow The Lunker City Fin-S Fish is the brand’s original soft fork-tail minnow, crafted for distinctive tail action and versatile presents. Designed for Texpose rigging and jigging, this 10-inch lure delivers a lively kick that mimics...

The Fin-S Fish: a timeless Lunker City classic Since the mid-1980s, Lunker City’s Fin-S Fish has remained a trusted choice for anglers seeking a lifelike baitfish action. This 10-inch soft plastic lure features a thinner, deeper-bodied profile and a distinctive forked tail that pulses...

Overview For decades, the Fin-S Fish has been a staple in freshwater anglers' tackle boxes. The 10-inch, 1.7-ounce model in a 3-pack epitomizes a thinner, deeper-bodied profile paired with a distinctive fork-tail that creates a natural, lifelike cadence in the water. Engineered with TexPose...

Introducing the Lunker City Fin-S Fish 4-inch, a compact saltwater lure built for flexible presentations and lifelike motion. Its silver body is accented with blue ice, catching light as you retrieve and helping the lure stand out against moving water and shadowed structure. The...

Overview The Lunker City Fin-S Fish is a 5.75-inch soft plastic minnow crafted for versatile freshwater fishing. Its split-tail design delivers lively propulsion through the water, mimicking a fleeing baitfish and inviting follows from larger predators. Known as the original fork-tail minnow, this lure...

Overview: Lunker City Fin-S Fish 5.75" Split Tail Jerk Bait The Fin-S Fish is a timeless soft plastic minnow with a distinctive forked tail that delivers a lively, erratic action in the water. Built for versatility, this lure pairs a soft, flexible body with...

Overview The Lunker City Fin-S Fish 5.75-in split-tail soft plastic jerk bait is a time-honored minnow lure built for versatility. With a distinctive forked tail, it creates lively tail action that fans out water on each retrieve. Proudly made in the United States, this...

Experience the Lunker City Fin-S Fish, a soft plastic split-tail minnow that brings water movement to life with a distinctive fork-tail action. This original design has roots in Texpose rigging and jigging, shaping how anglers approach freshwater and light-tortured waters around the globe. The...

Overview The Fin-S Fish 5.75 inch is a time-tested soft plastic minnow with a distinctive fork tail. Its action is designed to be lively even on slow retrieves, making it a versatile option for anglers who want a natural, lifelike presence on the water....

Overview The Fin-S Fish 5.75 inch is a soft plastic minnow with a split tail designed to deliver lively water action. Its original fork-tail profile helped define Texpose rigging and jigging, offering a compact lure that responds to a wide range of retrieves. Why...

Meet the Lunker City Fin-S Fish, a timeless soft plastic minnow that has earned a steady place in many tackle boxes. At 5.75 inches long and weighing about 0.4 ounces, this lure balances reach with finesse, delivering a natural, wiggling swim that can provoke...