Rediscover a Classic Deer Lure with a Storied Past In 1929, Pete Rickard pursued a simple idea: craft a strong, natural lure that could attract deer while subtly masking human scent. The result was the original Indian Buck Lure, a formula born from a...

Overview Rickard's Coyote Urine, 4 oz, is part of a long-standing family of scent lures from Rickard's. With roots tracing back to Pete Rickard’s early innovations in hunting scents, the brand has built a reputation for practical, natural-smelling lures that hunters have relied on...

Heritage Meets Field Practice Rickard's DE602 Pheasant Training draws on a storied hunting legacy. Pete Rickard created the original Indian Buck Lure in 1929, a natural formula designed to attract game and help hunters work with scent rather than fighting it. The release sparked...

Overview Rickard's LH500 Indian Buck Lure carries a storied heritage that began with Pete Rickard in 1929. He sought a strong, natural scent designed to attract deer while helping him manage his own aroma in the field. Over the decades, this formula has endured,...

Elevate Your Mink Trapping with Pete Rickard's LB218 For more than eight decades, Rickard's has been a trusted name in hunting and trapping scents. Pete Rickard's Mink Trapping Lure LB218 comes in a compact 1-fluid-ounce glass bottle, a nod to the brand's enduring tradition....

Heritage and purpose Pete Rickard’s pursuit of better hunting tools led to a legendary scent-based lure as early as 1929. The DE603 Rabbit Training product carries that same curiosity for natural scents, offering a practical attractant designed to help training sessions and outdoor practice...

Legacy meets field-ready performance In 1929, Pete Rickard crafted a natural formula with a dual aim: attract deer and soften the hunter’s presence in the woods. Rickard's Trappers Antifreeze Multi carries forward that heritage with a balanced blend that field testers note across varied...