OverviewThe KVD Shallow Square Bill 1.5 by Strike King is engineered for situations where a traditional 1.5 crankbait might dive too deep. Designed by Kevin VanDam, this lure delivers a lively wiggle and a compact running profile that stays in the upper layers, specifically...

7/17 oz. lipless multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. Features a sound chamber that emits a powerful rattle when burned at fast speeds. Crank it just below the surface or slow roll it over cover. The multi-jointed body runs...

7/17 oz lipless multi-jointed swimbait that sinks slowly and swims with incredibly lifelike action. The MachShad features a sound chamber that emits a powerful rattle when burned at fast speeds. Crank it just below the surface or slow roll it over cover. The multi-jointed...

Overview The Strike King 3X Baby Z Too Jerkbait (3.5 inches) offers a compact, action-packed option for anglers who love dropshot presentations or versatile standard rigs. Built with a proprietary Elaztech material, it resists tearing and maintains elasticity through repeated bites, while its salt-impregnated...

Overview The Strike King 3X Baby Z Too is a compact soft jerkbait engineered for versatile bass presentations. Smaller than many soft plastics, it floats higher and features a lively shimmy that translates to convincing underwater actions. Built with durability in mind, this lure...

Introducing the Strike King 3X Z Too Jerkbait, a compact hard bait designed to bring a potent mix of buoyancy, durability, and a convincing shimmy to your dropshot setups. While standard jerkbaits can feel bulky, this 3X Z Too is smaller and sits higher...

Strike King 3X Z-Too Jerkbait: a compact, high-visibility option for dropshotting When you map out a dropshot plan, the Strike King 3X Z-Too Jerkbait provides a nuanced option designed for subtle line work and responsive action. At 3.5 inches, this bait sits a touch...

OverviewStrike King’s 7-Inch Finesse Worm in Coppertruese redefines soft plastic performance. Crafted with a proprietary Elaztech material, these worms feel softer and more flexible than traditional plastics, delivering lively action even on light retrieves. The buoyant profile provides a distinct floating edge that can...

Strike King Bitsy Bug 1/8oz Camouflage Jig The Bitsy Bug 1/8oz Camouflage is a compact finesse jig built for versatile presentations around rocky structure, weed edges, and dense cover. Its low-profile head combines with a premium silicone skirt to deliver lifelike movement that can...

Strike King Bitsy Flip Jig — Black 0.028: Flipping in Clear Water Anglers know that the dialogue between lure and water starts with a presentation you can trust. The Strike King Bitsy Flip jig is built to glide through clear-water pockets, delivering a focused,...

When bass stay quiet after a frontal passage, anglers often switch to smaller, more targeted lures. The Strike King Bitsy Tube in Smoke Red and Black FLK offers a compact, salt-impregnated option designed for finesse presentations. At 2.75 inches, this pliable tube yields a...

Strike King Bleeding Bait Elite Buzz Bait — Bleeding Chartreuse White (0.375 oz) Meet a buzzbait designed to wake the surface and spark reaction strikes. The Bleeding Elite uses blade holes to generate a gurgle-type sound and a subtle bubble trail as you retrieve,...

Overview The Strike King Bleeding Elite Buzz Bait Lure is a topwater option designed to grab attention on the surface. As you retrieve, the blade design allows water to flow through holes, producing a distinct gurgle and a lively trail of bubbles. This audible...

Strike King Bleeding Spinnerbait — Chartreuse Color, Red Accent Meet one of the most popular multi-species spinnerbaits on the market, now with a bold bleeding color twist. The combination of a bleeding red accent skirt and a bleeding bait hook sits on a premium...

OverviewIntroducing the Strike King Buzz Bait in chartreuse and white, a compact 0.25-ounce surface lure designed for quick starts and steady action. This standard model remains a go-to choice for anglers who prioritize surface disturbance and visible strike cues. The bold color helps the...

Overview: Strike King Coffee Fat Tube 2.75-inch Anglers know that scent and size can make the difference when bass hunting bites. The Strike King Coffee Fat Tube combines a compact 2.75-inch profile with a distinctive coffee-infused scent to create a wake-up call under the...

Overview Strike King Crappie Jig Heads offer a focused, ready-to-use option for crappie anglers who want dependable hook exposure during vertical jigging or casting. The 0.12 oz profile balances subtle feel with visibility, thanks to a fluorescent orange finish that stands out in a...

Meet the Strike King Denny Brauer Structure Jig Designed for structure fishing, this jig aims to deliver more dependable hookups while reducing hang ups as you work through cover and along the bottom. The combination of a zero degree line tie and an Owner...

Overview The Strike King Denny Brauer Structure Jig in Watermelon Red Flake is designed for structure fishing where you want both feel and control. Built with input from seasoned jig anglers, it aims to improve hookup potential while reducing hang ups compared with traditional...

Overview Designed in collaboration with bass icon Kevin VanDam, the Strike King Finesse KVD SB SexyShd spinnerbait blends a compact profile with lifelike coloration to deliver a believable, responsive presence in the water. The lure incorporates a smaller redesigned Perfect Shirt with a Magic...