A purpose-built swimbait for bass in tough cover The Skinny Dipper SKD-046 from Reaction Innovations is a soft plastic lure crafted to perform around all types of structure. Its slender profile and paddle tail generate water movement that can catch a bass’s attention, inviting...

Overview The Kenneth Cole REACTION collection introduces the Reaction Innovations SMB-007 Smallie Beaver in White Trash, a downsized option designed for freshwater bass anglers who appreciate versatility and subtle, lifelike movement. This 10-pack emphasizes dependable performance, with colors and a compact profile that suit...

Compact design, big fish appeal The Smallie Beaver from Kenneth Cole REACTION is a refined, downsized take on the beloved Sweet Beaver. At 3 1/2 inches, this soft plastic creature bait moves with a natural feel in the water, while its ribbed sides catch...

Meet the SMB-016 Smallie Beaver The Kenneth Cole REACTION SMB-016 Smallie Beaver is a beaver-style soft plastic lure designed to mimic a crawfish with a tail pinching action. Its lifelike profile and flexible body produce realistic motions that can help you entice bites near...

OverviewThe SMB-037 Smallie Beaver by Kenneth Cole REACTION is a soft plastic lure designed to imitate a crawfish with a distinctive tail-pinching action. When you pause, twitch, or pull, the tail folds and pinches in a way that creates micro-motions, helping the bait look...

Overview Meet Kenneth Cole REACTION Sweet Beaver Creature Bait, a compact 4.2-inch lure designed for precise flipping and versatile fishing presentations. The 10-pack offers consistent options for varied rigs. Its black with blue flake finish catches light and signals movement through water, helping your...

Versatile finesse swimbait for multiple rig options The Reaction Innovations Little Dipper Swimbait is a compact, 3-1/2 inch soft body lure designed for finesse presentations. Its pliable texture and ribbed profile invite a subtle, controlled swim that can be tuned to match changing conditions....

Reaction Innovations SKD-025 Skinny Dipper in Sprayed Grass The SKD-025 Skinny Dipper is a soft plastic lure designed to excel around a variety of underwater structure. In vegetation, you can rig it weedless to glide over grass beds or add weight to swim it...