


We offer free standard shipping to every province and territory in Canada.
We offer free standard shipping to every province and territory in Canada. No minimum purchase is required, and all orders include tracking for your convenience.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Deliveries to Canada’s outer and remote regions may experience seasonal delays caused by severe weather or limited carrier availability. We appreciate your patience and recommend allowing additional time for your order to arrive safely.
The Heddon Magnum Hellbender is a storied deep-diver built for anglers who chase depths and structure in freshwater. Its heart-shaped diving lip creates a distinctive wide-wobbling action that draws inquisitive strikes and helps the lure reach deeper targets quickly. At 5 1/2 inches and 7/8 ounce, the profile balances castability with steady tracking, and the Silver finish catches light as it cuts through current and shadowed water alike.
What makes the Hellbender stand out is not just its look but its performance. The lip design promotes a wide, conversational wobble that feels natural to predatory fish, while the body remains stable enough to flip over most cover or rocky structure. This combination helps you cover water with confidence, especially when fish are holding on abrupt changes along banks or drop-offs.
Designed for deep-water work, the Hellbender excels in a few proven setups. In traditional long flat-line trolling, it can work down to at least 35 feet, making it a reliable choice for steeper banks and sudden depth changes. The Downrigger version of the Hellbender is hookless and is often described as a budget downrigger option. Used behind your preferred trolling lure, the Downrigger Hellbender can pull another bait down to impressive depths, enhancing your overall depth range on a single pass.
Anglers reach for the Hellbender when working steep banks, ledges, and drop-offs where depth and maneuverability matter. The lure’s design allows it to maintain depth while you navigate around rocky or snag-prone terrain, flipping over obstacles rather than burying up. The Downrigger variant adds an approachable way to extend depth without adding clutter to your setup, making it a practical option for a budget-conscious trolling plan.
Expect a dependable blend of classic Hellbender action with modern trolling versatility. The lure’s legacy in freshwater fishing is tied to its dependable action, while its design remains adaptable to a range of water conditions. Use it as part of a broader depth strategy, rotating with other lures to cover both shallow and deep zones. The Silver coloration helps it stand out in varied light, increasing visibility under overcast skies or dim water.
Q: What makes the Heddon Magnum Hellbender effective for deep-water trolling?
A: Its heart-shaped lip produces a wide-wobble and quick deep dive, helping reach deeper water when trolling behind a boat.
Q: Is the Downrigger model a budget option?
A: Yes, the Downrigger version is hookless and designed as a budget option, enabling deeper trolling with a simplified setup.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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