Unlock deep-water performance with the Streaker 320G The Streaker 320G is built for deeper water work, sinking quickly while delivering an erratic, lifelike action that can prompt reaction bites from predatory species. Its vibrant pink sardine finish stands out against offshore blues, inviting attention...

Meet The Streaker 80G Crimson Tide In salty seas where depth and motion collide, Nomad Design delivers The Streaker 80G Crimson Tide. This deep-water lure is built to dive fast and deliver an erratic, attention-grabbing action that visible lure color and lifelike profile can...

The Megabass Magdraft Freestyle 6-inch Un-Rigged Soft Swimbait in Nude Rainbow reimagines a proven performer with smarter rigging options. Its design preserves the hard-thumping tail and head shake anglers expect from the Magdraft series, while a snub-nose profile, a pre-cut belly, and a recessed...

Deep-water performance, precise sinking, and erratic action The Streaker 320G is built to reach deeper zones quickly, sinking fast and delivering an unpredictable darting pattern that can entice ambush predators when retrieved at moderate to fast speeds. This combination opens up possibilities for angling...

Meet the Nomad Design Madscad 95 Sinking The Madscad 95 is a mid sized sinking lure designed to cover mid to lower water columns with confidence. At 3.75 inches, it feels balanced in the hand and casts smoothly across a wide range of setups....

Gamakatsu Jig 30 Degree EWG: A versatile jig head for modern angling Meet the Gamakatsu Jig 30 Degree EWG, engineered to accommodate a wide range of popular techniques, emerging trends, and DIY lead jig head pouring. The 30° hook eye angle complements the traditional...

Premium crankbait crafted with angler insight Born from collaboration with America’s top anglers, the Spro Rkcrawler 50 Red Bug is a premium lure designed to perform in demanding water. The bold Red Bug color, paired with a durable finish, helps the lure stand out...

Overview Meet the Shelt 15 Pcs Unpainted Fishing Silent Sinking Lipless Hard Lures Blanks. These unpainted blanks invite your creativity while delivering a compact, water friendly silhouette that tracks smoothly through the water. The set emphasizes versatility and practical handling, letting you build personalized...

Meet the Halco Laser Pro 190xdd-H79 Stripey The Halco Laser Pro 190xdd-H79 Stripey is a bluewater trolling lure designed to tempt pelagic gamefish when options are many offshore. Its profile and flash are crafted to draw strikes as you cover distance across the water,...

Overview The Dockside Matrix Shad Pro Holy Joely is a 3-inch soft plastic lure crafted for saltwater anglers who appreciate versatility. This unrigged bait is sold in a 25-pack, delivering a palette of bright, lifelike colors that move with the current and invite curious...

Meet the Tuna Tidbit: a compact powerhouse for pelagic action From the MagBay Lures lineup, the Tuna Tidbit in Green is sized just over 5.5 inches, a versatile profile designed to entice a range of large gamefish. The cupped face and shimmering abalone shell...

Overview Designed for a bold, shifty glide and a hard-thumping bite, the Megabass Magdraft 6-Inch MB Gizzard swimbait excels at generating tail-kick action and water displacement during mid-range retrieves. Its profile and buoyancy are tuned to deliver consistent vibrations that predators can feel along...

Overview Meet the Fish WOW! Colt Sniper Jigs, a five-piece set built to mimic real baitfish with a shimmering holographic finish and realistic 3D eyes. Each jig weighs 1.5oz and spans 5 inches overall, with a compact 3-inch body. They arrive armed with a...

Overview Real Fish Bait presents a 4-inch Sanddab Lingcod Jig Rig designed to entice bottom-dwellers with a lifelike profile. This 4‑pack combo includes two jigs per pack, giving you four total jigs ready to pair with your favorite jighead and get you on the...

OverviewThe Megabass Big Gabot #08 MB Gizard is a high-detail lure designed to deliver lifelike movement and inviting vibration across a range of water conditions. Its sculpted profile, balanced action, and credible presence in the water help create natural reads during retrieves, making it...

Introducing the Megabass BIG GABOT The BIG GABOT expands on the Pony GABOT concept with a larger profile designed to attract bigger bass while preserving the familiar, smooth catamaran mouth. The tail skirt sits farther back, nudging the center of gravity toward the rear...

Discover the Nomad Design Buffalo 180g Swimbait Meet a versatile lure designed to attract predatory bites through lifelike motion and thoughtful colorwork. Enhanced by glow paint on select colors, this 180-gram swimbait catches light in low visibility, creating a subtle wounded-bait silhouette that can...

Meet The Streaker High Pitch Speed Jig The Streaker is built for anglers who want to cover water fast. Engineered to be dropped and worked with a brisk cadence, this jig cuts through the current and delivers a lively, high-frequency action that can draw...

Overview The Megabass Big Gabot Frog is a compact 3-inch topwater lure built for surface action that draws attention with a crisp, wavering presence on the water. At 3/4 oz, it strikes a balance between solid casting and buoyant surface play, helping you cover...

OverviewMeet the MagBay Lures Anodized Aluminum Plomerito Wahoo Lure, a compact 11-inch purple lure designed for serious trolling. Its anodized aluminum body is lightweight yet durable, with a vivid purple finish that catches light and stands out in sunlit water. The lure’s streamlined profile...