Overview The Mustad Ocean Camo Assist Rig in blue with flash and ring blends camouflage with color for adaptable saltwater presentations. The camo finish helps the rig merge with varying water tones, while a bright flash reflects light to attract attention as you maneuver...

OverviewMeet the Rapala X-Rap Long Cast 12 Blue Mackerel, a suspending jerkbait built for anglers who value long-range accuracy and striking presence. Its blue mackerel finish paired with a responsive profile delivers a distinctive darting motion that can entice predatory fish across a variety...

Premium MagBay Cedar Plug Blue for Pelagic Adventures MagBay's Cedar Plug Blue blends rugged durability with a lifelike silhouette, built to endure tough saltwater sessions while presenting a convincing bait profile to pelagic fish. The polyurethane body resists chips and cracking, maintaining a glossy...

Overview The Dual Pitch 108 Pencil from 13 FISHING brings a smart, two-channel sound design to a compact walking lure. Built to adapt to changing retrieves, it blends distinct pitches with a streamlined silhouette that catches attention in varying water conditions. This lure emphasizes...

Overview MagBay Plugs elevate the classic cedar plug with a polyurethane build designed to withstand demanding conditions while presenting a lifelike water presence. The Green variation emphasizes a bold hue plus a tinted finish to help mimic real bait, making it a compelling option...

Overview The CLAM 12788 Leech Flutter Spoon Kit is a compact, ready-to-fish solution built for ice anglers who want a confident start on the ice. At its core is a 1/8 ounce Leech Flutter spoon in Size 10, paired with a selection of the...

Overview Meet the MagBay Lures Cedar Plug, an advanced polyurethane plug designed for pelagic adventures. The vivid pink tint and glossy finish create a lifelike presence in the water, helping your spread stand out among the chop and glare of day-time sun. Built to...

Overview The Lobo Lures Big Chugger is a cupped-face, soft-head trolling lure designed to spark curiosity on pelagic days. Measuring 9 inches with a 1.250 inch diameter, this lure combines an outer and inner skirt with a 3D eye cue to create a distinct...

East Rain Squid Swimbait: A versatile hard lure for salty and fresh water Meet the East Rain Squid Swimbait, a thoughtfully engineered hard lure designed to evoke lifelike movement without sacrificing durability. Crafted from sturdy ABS material, this lure arrives in six vivid color...

Fat Cow Jig Strips Craw Trailer 3in: durable, scent rich trailer for jigging The Jig Strips Craw Trailer blends the classic Jig and Pig style with modern durability. Marketed as 40X stronger than traditional soft baits, it is designed to withstand repeated casts and...

Overview Discover the Fish WOW! Piscatore bait rigs in a convenient 5-pack. Each rig features gold high carbon steel hooks wrapped in fish skin, a shimmering Mylar tassel, and a glow green head with beads designed to catch the eye as you work the...

OverviewEgret Baits expands its freshwater lineup with the 5-inch Vudu Shad in Silver Mullet, sold as a convenient 2-pack. Built from the brand’s TOUGH AS HELL TPE, these soft plastics strike a balance between pliability and resilience, helping the lures hold shape after contact...

Experience the original big bait action The Rapala Big Bait Super Shad Wrap in Live Perch PEL color blends classic balsa craftsmanship with a floating profile that creates a lifelike, inviting wobble. At 5.5 inches long and about 1.6 ounces, this lure balances buoyancy...

Overview Discover the Egret Baits Vudu Shad, a 6-inch soft swimbait designed for freshwater anglers who chase bass and walleye. This 2-pack is built from TOUGH AS HELL TPE, delivering a lifelike tail kick and a natural swim that imitates a thriving shad in...

Durable, lifelike shad designed for versatile freshwater fishing Egret Baits introduces the Vudu Shad 4in in White Pearl, a 3-pack built to deliver reliable performance session after session. Crafted from TOUGH AS HELL TPE, these soft plastics resist tearing while preserving their flexible action...

Meet the Fish WOW! 8-inch Flying Fish Rig Discover the 8-inch Flying Fish Rig finished in a striking blue glitter, a lure designed for flexible water tactics. Whether you’re slow trolling behind the boat or suspending from a kite, this lure blends motion, color,...

Big-Game ready lure with a proven track record The Halco Sd150-H81 Slidog in Liquid Lime is built for serious offshore sessions. At 6 inches and 3 ounces, this sinking sliding stick bait carries enough mass for long casts while maintaining a sharp, diving action...

Overview When offshore chasing big predators, you want a lure that blends distance, depth, and durability. The Halco Slidog 150 delivers a commanding profile, sinking steadily as you retrieve and gliding with a controlled sliding action that stays true in chop. The 150-size weight...

Overview The SHIMANO Current Sniper Jerkbait OM170PEWC, branded Wonder Candy, blends precise casting with a versatile underwater action. Designed to help anglers cover water efficiently, it presents a lifelike cadence that can attract strikes across a range of coastal and nearshore scenarios. Jet Boost...

Overview Meet the Shimano Current Sniper 140S in Bone White, a purpose-built sinking stickbait designed to maximize distance and deliver a versatile, lifelike swim. The slim, sand eel-inspired profile pairs with Shimano’s Jet Boost technology to achieve impressive casting reach, helping you cover more...