Meet the Nomad Chug Norris Popper 120-4.75in Calipso The Nomad Chug Norris Popper 120-4.75in Calipso is built for topwater action with a vibrant Calipso finish that catches light and draws attention to surface commotion. Its compact 4.75 inch profile balances casting reach with a...

Meet the Madscad 150 Sinking SW Twitchbait Designed for inshore adventures, the Nomad Design Madscad 150 Sinking SW Twitchbait blends a lifelike profile with modern performance. The fireball red head catches light as the lure dives, creating a vivid silhouette that helps fish notice...

Overview The Nichols Lures 8FS8-35 Ben Parker Magnum Spoon in Gizzard color is a bold, dependable choice for anglers targeting larger game. This 8-inch spoon weighs 3.5 oz, designed to deliver confident presence straight from the tackle box and into the strike zone. With...

Overview The Nichols Lures Ben Parker Mini Magnum Flutter Spoon delivers a compact yet impactful option for anglers chasing big bass. While smaller than its larger sister, it carries the same silhouette, contour, and flashy flutter that attract attention in different forage scenarios. The...

OverviewThe Nichols Lures FS8-118 5-Inch Lake Fork Flutter Spoon in Gizzard finishes a classic flutter with modern hardware for versatile lake fishing. Its balanced body sinks with a shimmering, natural fall, while the flashabou accents catch the eye in sunlit water. Anglers often find...

Overview Meet the Nichols Lures 6FS8-25 Ben Parker Mini Magnum Flutter Spoon. A slightly smaller package than the big-mountain version, it preserves the same contour and big-fish appeal while offering a versatile option for matching a wide range of forage. Its compact 6-inch, 2.5-ounce...

Overview The Rapala RipStop Elite Blue is a versatile swimbait designed to attract a wide range of gamefish. Its reflective Elite Blue color and balanced profile are built to perform across varying light conditions, from bright sun to overcast days. While the lure’s construction...

Meet the LUCKY CRAFT LC 1.5SSR, a wobbling, floating lure crafted for freshwater bass near the surface. This compact bait blends a lively action with dependable buoyancy, offering an inviting profile that entices strikes without diving deep. The 146 to Chart color blend adds...

Versatile, easy-to-use spoons for multi-species fishing Fish WOW introduces a five-piece Kast Spoon set designed to spark action in both freshwater and saltwater adventures. Each lure weighs one and a half ounces, with an overall length around 4.5 inches and a 2.75 inch body....

Meet the Madscad: Nomad Design's Sinking Stickbait The Madscad is crafted for anglers who want a single lure that adapts to many moments on the water. Its sinking profile helps reach deeper ambush zones, while a tunable action lets you adjust speed and rod-tip...

Organize your hooks with easeStoring and accessing worm hooks, snaps, and small tackle items can be a hassle. The Ryugi BSS121 Single Hook Stocker II delivers a practical solution: a compact main unit paired with a built-in zipper bag system that keeps gear neatly...

Meet the Fish WOW! 8pcs Twin Tail Perch Grub Engineered for saltwater adventures, this eight-piece set blends rugged durability with flexible tail action. Each lure weighs roughly 1.6 oz and runs 8 inches long; with the tail extended, the profile reaches about 10 inches,...

Elevate Your Saltwater Jigging with Fish WOW! Diamond Jigs New in the pack, the Fish WOW! 5-piece Diamond Jig set combines a gleaming chrome-silver finish with a durable treble hook to deliver a responsive feel in hand and a striking look in the water....

Discover the Fish WOW! Root Beer Twin-Tail Perch Grub kit, designed to deliver natural motion and easy rigging in a compact glow-in-the-dark package. This set blends a lifelike 4-inch grub with a 5-inch extended tail option and three pre-rigged plain jigheads to help you...

Overview Meet the Fish WOW! Chartreuse Twin Tail Perch Grub kit—an adaptable, ready-to-fish selection crafted for freshwater action. The vivid chartreuse color and lifelike twin-tail movement are designed to attract attention and deliver enticing water-soaked motion during retrieves. This kit blends durable soft bait...

Overview The Luhr Jensen Standard Cowbell Silver Reflex is a compact lure designed for outdoor recreation. The Silver Reflex finish delivers subtle, high-contrast shine in varied lighting and water, helping the lure stand out without adding bulk or complexity. Key features Brand: Luhr Jensen...

Discover the Luhr Jensen K14 Kwikfish Rattle Lure The Luhr Jensen K14 Kwikfish Rattle lure combines compact design with bright color and a persistent wobble that can help you cover water efficiently. The chartreuse base paired with pink dual dots creates a high-contrast silhouette...

Introducing the Luhr-Jensen Dipsy Diver Fish Candy Purple UV, a trolling lure designed to stand out beneath the surface. Its distinctive round profile and multi-directional action set it apart from typical divers and planers, offering a flexible approach to chasing fish without crowded setups....

Overview The Rapala HLW SSDR16-HLW Shad Super Shadow Wrap is a bass-focused lure designed for deliberate, controlled presentations. At 6.3 inches long and weighing 2.7 oz, it delivers a tangible presence in the water. The Halloween HLW color blends dark tones with reflective accents...

The Megabass Vision 110+1 GP Stain Reaction Jerkbait is a purpose-built deep-diver crafted to lure bass with a convincing, lifelike presence across water columns. Engineered to reach depths of up to 9 feet, it gives you access to mid-to-deeper zones where fish often hold...