OverviewElevate your trolling tackle with Sanhu 4.75-inch Hoochie Squid Skirts. This 40-piece white soft plastic set blends a water-surface bait profile with a lifelike squid silhouette, enhanced by 3D glow eyes. The result is a flexible, resilient lure that moves with a natural, fluttering...

Panther Martin MaraBuck Muskie Spinner: Bold, Reliable, and Ready for Big Fish The Panther Martin MaraBuck Muskie Spinner is engineered for serious freshwater predators. Its oversized, weighted body combines with a high-contrast finish to deliver pronounced water displacement and vivid blade flashes, helping muskies...

Upgrade Your Saltwater Trolling with Sanhu 4.75" Trolling Squid Skirts Refresh your tackle with a 40-piece assortment of 4.75-inch blue and white hoochie lures built to draw the attention of salmon, tuna, mahi, and other predatory species. These soft plastic skirts pair with squid...

Overview The Panther Martin Muskie MaraBuck spinner lure is designed to captivate big-water predators with bold color, aggressive flash, and a lifelike silhouette. Its oversized body pairs with a precision blade to deliver a pronounced vibration and a visual profile that can draw attention...

Premium trolling lures that emulate real squid Sanhu’s 4.75" Hoochie Squid Skirts bring lifelike movement to your trolling setups, with a soft plastic body and an octopus skirt that mimics real squid in the water. The vibrant rainbow colors work to catch light and...

Meet the Halco Roosta Popper 160 RP160-H51 The Roosta Popper 160 is built for anglers who want surface action with reliable casting and lasting durability. Its design focuses on maximum noise and splash to grab attention, while keeping a balanced profile that remains controllable...

Overview The YAKIMA BAIT Rooster Tail spinner lure in chartreuse blends a time-honored inline design with a vivid color to grab attention in a variety of water conditions. As you reel, the blade spins with a bright flash and the trailing hackle tail adds...

Overview The Rapala X-Rap Countdown 05 Olive Green is a compact, olive-toned lure designed for anglers seeking a dependable, color-coordinated option in their tackle box. Identified by the Countdown 05 model, this lure combines a streamlined profile with the classic Rapala design language, offering...

Rapala Deep Tail Dancer 11 Pink Tiger UV The Deep Tail Dancer 11 Pink Tiger UV is designed for mid-water fishing where predators linger. Its compact 11 cm profile pairs with a lifelike tail action that inspires a natural, invitation-like wobble in the water....

Product overview Introducing the Rapala Balsa Xtreme Swimmer 12 Yellow Perch, a compact freshwater lure built for versatile casting and lively motion. The 12 cm body is crafted from lightweight balsa wood, offering buoyancy and a responsive feel as you reel. Finished in a...

Overview The Rapala Deep Tail Dancer 7 in Pink Tiger UV is a compact, high-visibility lure designed to draw attention with a lifelike action. At 2-3/4 inches, it sits neatly in a versatile tackle box for a range of casting and retrieves. Made in...

Overview Introducing the Rapala Balsa Xtreme Swimmer 12 Smelt, a compact freshwater lure designed for anglers who pursue small baitfish-inspired targets. The Balsa Xtreme line emphasizes buoyancy and a lively swimming action that helps your presentation glide through the water with confidence. The 12...

Overview Meet the River2Sea S-Waver in Rainbow Trout, a versatile swimbait designed to deliver a natural S-Action on the water. The 6 3/4-inch profile creates a visible wake while maintaining a lifelike presence that can entice wary gamefish to investigate up close. What sets...

Unmatched blend of buoyant balsa and rugged shell The BX series from Rapala blends a buoyant balsa core with a tough copolymer shell to deliver lively, responsive action that stands up to rugged freshwater conditions. These are not your average balsa lures; the layered...

Overview The Rapala BX Balsa Xtreme Swimmer merges classic balsa action with a modern copolymer shell, delivering lively, responsive movement even in rugged freshwater conditions. These lures fuse lightweight buoyancy with durable construction, giving anglers a remarkably versatile option for varied water temps, structure,...

Product overview The Rapala BX Minnow 10 Smelt is a four inch lure crafted from lightweight balsa wood, designed to deliver buoyant, lifelike motion under a variety of water conditions. This lure is part of the Balsa Xtreme family, combining a natural profile with...

OverviewSanhu Rock Cod Feather Rigs 5/0 White are built for serious deep-sea bottom fishing. Ten packs of five-hook rigs pair white feathers with strong hooks and reliable leaders, designed to withstand saltwater use while remaining ready to fish right out of the dispenser. The...

Product overview The Rapala Balsa Xtreme Swimmer blends a lightweight balsa core with a rugged copolymer exterior to deliver lively action and reinforced durability in freshwater settings. Its balanced design teams buoyancy with stability, so the lure tracks cleanly through current and over cover....

OverviewWith a 9 cm profile and the signature Deep Tail Dancer action, the lure combines a precise tail kick with a subtle wobble that mimics fleeing prey.Finished in Green Tiger UV, this lure catches light and adds flash across a variety of water conditions,...

Overview The Cane Thumper delivers a hard-thumping action that bass anglers notice. Whether you rig it on a weighted hook, jighead, or an A-Rig, the design supports quick collapse for solid hook sets. This 3.5-inch version comes in an 8-pack with Tilapia color to...