Overview The MICHELIN Wildeye Anchovy 5in swimbait is part of the WildEye Live lineup, crafted to imitate a real anchovy in both look and motion. An internally weighted body guides a smooth, lifelike glide on every cast, while natural color patterns and a 3-D...

Overview The Rapala Deep Tail Dancer 09 Bleeding Tiger is a 3.5-inch deep-diving lure designed to reach the predator zones where big fish like to linger. Its banana-style body and extra-wide tail deliver a distinctive, lively motion that attracts interest even in stained or...

Overview Discover the Lunker City 9inch Slug-Go Bass Lure, a cornerstone of Herb Reed's Original Slug-Go family. This soft plastic stick bait blends a slim, lifelike silhouette with a lively, unpredictable action that imitates a wounded baitfish. Made in the United States, this version...

Overview The Spro Bronzeye King Daddy Frog 90, part of the Dean Rojas Signature Series, is built to coax sizable bass from heavy cover. In its leopard pattern, the lure presents a bold silhouette that remains highly visible in murky water and thick vegetation....

OverviewMeet the LIVE TARGET Yellow Perch Crankbait in a metallic gloss finish. This medium-lipped lure is crafted for northern waters where Smallmouth Bass, Walleye, and Northern Pike roam. The finish catches the eye and the profile mirrors a familiar baitfish, helping you present a...

Overview The Hopkins 225BW Shorty Treble Bucktail is a compact lure designed for anglers who value quick setup and versatile use on lakes, rivers, and coastal waters. Its short profile and bucktail accents are intended to create noticeable water movement while you cast or...

OverviewThe Ima Shaker Flat-Sided Crankbait in Matte Bluegill brings a lively, modern lure to freshwater fishing. Designed for an action that anglers can feel as well as see, this compact crankbait starts a wide wobble at the head and travels through the entire body...

Overview Meet the Rapala F14MAG-HT Floating Magnum, a legend among anglers who chase sizable, mid‑water targets. The floating design gives you precise control over depth and cadence, while the Magnum profile provides a bold presence on the water. This lure is built to be...

Overview The Rapala Deep Tail Dancer 09 Rainbow Trout is a 3.5-inch deep-diving lure designed to reach fish that hold in deeper cover, especially during warmer months. Its banana-shaped body pairs with an oversized diving lip to create a distinctive, wide-tailed swim that mimics...

Overview Protect shrubs and garden beds with a natural scent-based deterrent. Leg Up Enterprises 91200 Real Coyote Urine comes in an easy-to-use 8-ounce bottle and uses a territorial scent designed to signal a nearby predator. When applied around garden borders and plantings, many gardeners...

Rapala DT10BB Dives-To 10 Baby Bass is a compact, high‑performance crankbait designed to help anglers cover water with confidence. The lure emphasizes speed and balance, diving quickly from rest and maintaining a steady search pattern through a broad retrieve. Built from the top seven...

Elevate your forage plots with BioLogic Chicory BioLogic Plot Performance Chicory Additive is designed to integrate chicory cultivars into existing clover or green-field plots, expanding the nutritional profile and persistence of your forage mix. When used in dry conditions, this additive can help you...

Rapala X-Rap SubWalk 15 Silver: Subsurface Walking Lure The Rapala X-Rap SubWalk 15 Silver brings a stealthy, subsurface presence to the water. Its distinctive lateral tail fin stabilizes the lure as it glides just beneath the surface, creating a lifelike silhouette that catches light...

Overview Meet the Rapala X-Rap SubWalk 15 Glass Ghost, a compact lure engineered for a subtle, subsurface walking action that mirrors a fleeing baitfish. Its distinctive lateral tail fin stabilizes the glide, allowing the lure to track true as you retrieve with a variety...

Rapala X-Rap SubWalk 09 Glass Ghost — Subsurface Walking Lure Designed to tempt predators just below the surface, the SubWalk 09 offers a controlled walking action that mimics a fleeing baitfish. Its stability during a gliding retrieve helps you cover water with confidence, while...

Rapala X-Rap SubWalk 15 Lure — Clown, Size 6 The Rapala X-Rap SubWalk 15 reimagines a classic walking-the-dog presentation for the subsurface. Its designed stability comes from a distinctive lateral tail fin that keeps the glide smooth and controlled, helping the lure ride just...

Overview The Storm Original Wiggle Wart 05 in Brown Crawdad is a compact, high-cred lure designed to entice wary fish across species. At 2 inches and 3/8 oz, it strikes a balance between accurate casting and lively movement, making it a versatile option for...

Deep-diving action for deep-water targets The Rapala X-Rap Magnum 30 Firetiger is engineered with a massive diving lip that pushes the lure deep, helping you reach fish that lurk along structure or ledges. The vivid Firetiger pattern adds high-contrast visibility in varied light and...

Williamson Vortex Speed Jig 200 — Black/Purple, Size 6.25, 7 oz The Williamson Vortex Speed Jig 200 in Black and Purple is engineered for a fast, controlled descent and eye-catching flash. Its compact profile and weight make it a versatile option for anglers targeting...

Subsurface walking action that draws bites Meet the Rapala X-Rap SubWalk 15, a versatile lure engineered to glide just beneath the surface while mimicking a fleeing baitfish. In Moss Back Shiner, size 6, this 2 oz lure pairs a balanced profile with a subtly...