OverviewThe Rapala X-Rap Shad 06 Olive Green is a compact, versatile lure designed for long casts and versatile retrieves. Built on the classic Rapala Shad profile, this model adds X-Rap attitude to provoke a lively, attention-grabbing action in the water.Key design elements work together...

Overview The Rapala X-Rap Jointed Shad 13 Silver is a two-piece lure designed to wake up a slow-twitch bite from wary fish. Its articulated body creates a distinct wobble that draws attention even at modest retrieves, making it a versatile choice for mid-water targets....

Overview The Rapala Countdown Magnum 14 Green Mackerel is built for tough saltwater conditions, combining rugged craftsmanship with the trusted Countdown profile. Its slow-sinking, controlled depth action helps you place the lure where predatory fish are likely to hold, from mid-water to near the...

Meet the Rapala CDMAG14S Countdown Magnum 14 Silver, a rugged saltwater lure designed to withstand the rigors of big water. Built to endure oyster shells and coral, it pairs durable construction with trusted Rapala craftsmanship. Its clean silver finish attracts offshore and inshore bites,...

Overview The Rapala X-Rap Jointed Shad 13 Gold is designed to deliver a versatile, natural-looking presentation right out of the box. Its jointed body creates an exaggerated, lifelike motion that invites bites from a wide range of target fish, even during slower, more deliberate...

All-around action for freshwater casting The Rapala X-Rap Jerkbait 08 in Silver Blue delivers an action-forward design that blends aggressive darts with a classic wobble. Its reflective finish, textured body, and lifelike features are tuned to grab attention across water colors and depths. This...

Overview The Vision 95 Q-GO by Megabass is a shallow-water minnow engineered for immediate, responsive action without traditional balancing hardware. At 95 millimeters long and weighing 3/8 ounce, this suspending lure sits with controlled buoyancy that helps you pause and re-engage with precision. The...

Overview Meet the Berkley Gulp Alive Jerk Shad in Nuclear Chicken Glow. This 5-inch jerkbait arrives ready to move with lifelike action and a scent-rich profile designed to attract wary fish. The bait is 100% biodegradable, offering an eco-conscious option that still delivers durable,...

Meet the TIEMCO Jumbo Pork Frog, a larger version of the Original Pork Frog designed to deliver a bold, eye-catching profile in the water. Its chunky fleshy body, beveled face, and thin flexible legs move with natural motion, inviting interest from distant eyes as...

Overview The Rapala Deep Tail Dancer 09 Flash Perch is a deep-diving banana‑style lure designed to deliver a strong, wounded‑minnow impression while reaching deeper zones. An enlarged diving lip powers a precise plunge to depths unassisted, helping you explore mid‑summer and early‑fall structure where...

Meet the Rapala X-Rap Magnum Dorado, a refined edition in the X-Rap family designed to broaden your depth and water-column options. The lure features a deep-diving lip and a textured translucent body that catches light and water movement, creating a lifelike silhouette and enticing...

The Storm WildEye Live Herring Bait is part of the most realistic line in the WildEye Live family. Its internally weighted body helps create a life-like swimming action that mimics a real herring in motion. The natural color patterns and herring shape are complemented...

OverviewSince 1922, Uncle Josh Bait has offered a classic pork frog lure trusted by bass anglers for its slow descent and versatile action. The 11A B/BU Pork Frog measures 2.4in by 1in and is sold in jars of three. With color options like Black...

Overview The Rapala X-Rap Magnum is built for anglers pursuing offshore predators with a bold, high-energy presentation. In the Dorado finish, the lure flashes with lifelike color as it darts and accelerates, inviting aggressive strikes from large saltwater game fish. Key benefits Slashbait Action:...

Overview The Rapala X-Rap Magnum Saltwater Trolling Lure is built for offshore adventures, combining aggressive action with a durable, saltwater-ready design. The Gold Green Mackerel color catches the eye in sunlit or churning water, while the lure’s architecture aims to trigger reaction strikes from...

Overview The Silver Horde GoldStar Lead Ball Snubber Green is a compact, purpose-built fishing accessory designed to pair with a variety of rigs. Featuring a lead ballast and a vivid green finish, it aims to provide subtle weight, controlled line behavior, and a discreet...

Overview Meet the Rapala X-Rap Saltwater 12 Blue Sardine, a 4.75-inch slashbait crafted for saltwater anglers who chase bigger, more decisive bites. The lure combines a bold, darting action with a lifelike profile and a sharp, rattling presence that adds audible attraction at a...

Meet the Rapala X-Rap Subwalk 09 Silver, a compact lure designed to deliver lively action with a bright, reflective finish. Measuring 3 1/2 inches long and weighing 5/8 ounce, this model balances a streamlined body with a metallic sheen that catches light as you...

Speed, depth, and control in one versatile lure Designed for steep angles of descent, the Luhr Jensen Deep Six Pink Crystal 5in dives quickly to reach fish earlier in the strike zone. The vivid pink crystal finish combines visibility with contrast, helping the lure...

Overview The Luhr Jensen Coyote Spoon remains a time-tested choice for Pacific Northwest saltwater salmon trolling. Its ultra-thin profile delivers an energetic, lifelike swim that stands out in open water. A polished plating, UV Bright finish, and a metal flicker blade work together to...