OverviewThe Rapala Countdown Magnum 11 Firetiger is built to handle tough saltwater conditions while delivering dependable action. Its vibrant Firetiger coloration combines bright greens with orange accents to attract attention in clear or stained water. The lure’s slow-sinking cadence helps you place it at...

Meet the Silver Horde 5-Inch Plug in Mylar Green Engineered for durability without sacrificing action, this 5-inch plug is molded from high-impact plastic to withstand challenging days on the water. The Mylar Green finish catches light and flashes with every retrieve, helping the lure...

Overview Designed for aggressive dives and fast trolling, the Luhr Jensen Deep Six Pink Crystal 4-Inch Diver helps you reach fish with confidence and control. Its adjustable, positive trip mechanism can be set to handle strong currents and high-speed trolling, while still tripping on...

Bright visibility for tough conditionsIn cloudy water or when the lake is covered with a thin layer of ice, Mack's Lure 02120 Glo Hooks deliver a glow that helps your presentation stand out. The glow is activated by ambient light, not by batteries, and...

Pro-Cure Wizard Egg Cure — High-Impact Egg Lure for Salmon, Trout, and Steelhead Enhance your next fishing session with Pro-Cure Wizard Egg Cure. This 12-ounce bottle combines a rich amino-acid blend with a vivid Double Neon Red color to create a scent-and-visual profile designed...

Deep-Depth Design for Submerged Targets The Rapala X-Rap Deep 10 in Clown is built to reach fish tucked beneath structure, drop-offs, and mid-water holds. Its vivid clown pattern, reflective accents, and balanced buoyancy create a striking silhouette as it dives, helping visibility in both...

Meet the Rapala X-Rap 12 Olive Green The XR12OG is a compact, high-action lure designed to deliver a range of retrieves with a single cast. It blends modern optics with classic Rapala wobble, aiming to draw attention from a variety of game fish. As...

Meet the Rapala X-Rap 12 Silver The X-Rap 12 Silver is engineered for action across a single retrieve, offering a versatile blend of motion that can entice bites in a variety of conditions. Its design emphasizes light reflection, balance, and controlled cadence to help...

Overview The Rapala SSR14MU Super Shad Rap 14 in Mullet presents a larger, lifelike baitfish profile paired with a natural swimming action that remains convincing as you vary retrieve speed. This premium lure is designed to lure predatory fish across seasons and water types,...

Rapala Jointed 13 Fishing Lure in Rainbow Trout Experience the iconic Rapala action in a jointed design with the Jointed 13 lure. At 5.25 inches long and 5/8 oz, this bait balances buoyancy and presence to grab attention in busy water and entice wary...

Meet the DOA Cal Shad Tail 80314-314 The DOA Cal Shad Tail 80314-314 is a single-hook fishing accessory crafted for anglers who value a straightforward rig and a clean water presentation. Made in the United States, this hook is designed to fit standard tackle...

Overview The Rapala Twitchin' Rap 08 Copper Flash delivers a baitfish-inspired presence with a compact, fast-moving profile. Its copper flash finish catches light and shimmers through the water, helping the lure stand out in both clear and stained environments. Engineered for twitching retrieves, this...

Introducing the Rapala Twitchin' Rap 08 Hot Olive, a compact lipless lure built with a balsa body for buoyant realism. Its near-neutral buoyancy enables subtle depth control in saltwater while offering a slow sinking profile in freshwater for lifelike wounded-minnow action. Packed with a...

Overview Meet the DOA Shrimp FSH3-3P/368, a 3" lure finished in clear with red glitter, sold as a 3-pack. Designed to mimic live shrimp, its compact profile and lifelike motion combine to create an enticing on-water presence. The downward-facing vibration legs and a steady...

Meet the Bill Lewis Rat-L-Trap Super Trap in Black Halo, a classic lipless crankbait built for serious fishing moments. The lure features a tight wiggle and a compact profile, paired with an internal rattle that helps it stand out in low light, murky water,...

Compact and capable: Hopkins 225SBW Shorty Bucktail The Hopkins 225SBW Shorty Bucktail in silver delivers a compact lure with a classic bucktail profile. Its small frame is built for confident, accurate casting and lively movement in the water, making it a versatile choice for...

Overview Meet the Mepps Musky Killer Dressed Lure in a 3/4-ounce size, finished in Hot Chartreuse with a Chartreuse Tail. This lure is designed to cover a wide depth range from medium-deep to shallow, giving you versatility across different water columns. The blade is...

Overview Hildebrandt 4SSN-W Snagless Sally is a compact electronic cable designed for tidy workspaces and dependable connections across desks, racks, and multimedia setups. Its slender profile and crisp finish help you pair it with other components without crowding your space. The Snagless Sally name...

A lifelike minnow with powerful actionMeet the Rapala Jointed 13 Minnow Lure in Gold, a purpose-built hard bait designed to move with a lifelike cadence. The articulated body creates a pronounced tail kick and a natural wobble that mirrors a fleeing baitfish, inviting predatory...

OverviewThe Rapala Floating Magnum 18 Redhead is a versatile lure designed to tempt a broad range of fish in both saltwater and freshwater environments. The deep redhead finish provides a strong silhouette and a lifelike presence that anglers notice, whether casting into creeks, bays,...